CoachBot Video Transcripts-39
Social Media Schedule (5x1)
All right guys. The five by one framework. So this is another way to drive organic traffic to your website. Alright? Now, by the time we're watching this video, you should have gone through the all road system to make sure that that website is publicly listed as many places as possible, and then also planning to execute on your first organic play. Alright? That organic play is just a one-time play should be run every month or so. Besides that, you still need to have this ongoing fuel to power your website, okay? And that's where this five by one framework comes in. This is where it's going to come down to pure violence, consistency and execution. Alright? This is where the work of keeping up with your website comes in. You do this, you do this, right? This is where your website becomes extremely powerful, alright? On the checklist, under driving organic traffic, you go to schedule your ongoing social media posts five by one framework.
Go ahead and click on that link below. This video is the same link. You could open that way as well. This is the document that you come to. Super, super simple short document, but if you do it every day, we'll change the game that you play. Alright? So five by one framework. What is it? So it's a way, it's a framework to have in mind when you're posting social media content. Do you want to have a correct balance between posting real valuable content that people want to consume and having a salesy call to action post? Alright, five by one means post five videos, post five pieces of content, and having one of those five be a call to action, that four to one, five to one ratio is the gold standard of enough call to actions that people will be redirected where you want them to go, but enough value that people won't be pushed away or stop following your content.
Okay? So what you're going to do is you're going to commit to posting five times per day on various social media platforms. Whatever you're comfortable with, whatever you're active on, Facebook, Instagram, doesn't matter. You want to be able to post five posts per day that are real organic content showcasing your community. So some of you guys might already be doing this or being close to it or being even over it. Great. Keep doing that. Some of you guys might not be posting at all and that's where it's going to be painful, right? You guys are going to have to get comfortable with taking content or thinking of content, spending your time every day, every week scheduling out this, right? Because this is going to be ongoing. This isn't a one-time set and forget it kind of deal, but it's worth it, okay? And I'll try to make this as easy as possible I can for you guys. So five posts per day. One of those posts should have a call to action, alright? And that call to action should be in line with what your website offer is free class for most of you. And then it has a link that redirects them to the website itself. So four posts that are no call to action, one post that is a call to action. Now here's some guidance for those of you that don't post on social media often
A lot of gym owners when they think of social media content, their go-to is, I'm going to put fitness tips on there, I'm going to put recipes up there. I'm going to put Fitness Friday tips up there. And that's what all gyms do and all gyms can do that. It doesn't make yours unique. By doing that, you want to highlight what makes your gym and your community special and unique. So what you need to get comfortable doing is capturing actual organic content, not things that are repeated over and over and over again. You want to capture real moments in the gym. You want to look out for those. You want to use photos and videos, not just text. You want to capture emotion when possible. You want it to be relationship centered, member centered. You want it to be celebratory and positive. That's what makes your gym unique and that's what will get the traffic from the community to buy into what you're doing.
They're going to get this sense of missing out and they're going to want to be a part of the positivity in the community that you have. So some ideas here just to get your gears turning a little bit is throughout the day, have your phone on, you have a way to take pictures and videos. You're going to want to capture the moments in real time, right? This isn't really something that you can plan as much as you can to watch out for, right? It's like new member announcements. When you sign somebody up or you get a member that left and came back, grab that moment, take a picture, put your arm around them, shake their hand, give 'em a high five, take that picture. Shout a out on social media, right? Milestone celebrations, right? Somebody finally was able to do a squat for the first time.
Somebody prd, somebody ran a 5K in their best time ever. Whatever it is, celebrate that. Upcoming events, whether it's in gym events or maybe community events that you're having, local five Ks anniversary of the gym, whatever it is, celebrate those events. Gym member birthdays, staff birthdays, coach birthdays, re-shares for members. So follow all of your members and see when they check into the gym on social media, see when they post it before and after picture. See if they have an accomplishment or they get married and share that and say, Hey, our member that's been with us for the last two years got married. Congratulations to her. She just had a baby. Whatever it is, capturing a funny or a special moment, somebody did something funny, a coach tripped or whatever. You want to be able to capture that in real time. Those are the moments that can't be replicated.
And if you get really good at capturing that, or your team gets good at capturing that and you put out five posts per day about content like this, that's real, emotional, real people, things that other gyms can't replicate, you're going to stand out from the crowd and the community's going to want to know what's going on and why you guys are having so much fun and they're going to want to be a part of it. Alright? So that's the framework that you want to have. You want to have the goal of posting five times per day. Have four of those posts be no agenda at all. Just, hey, look and see what we're
Doing. We're having a lot of fun over here. And then one of those posts per day, right under whatever you're posting, invite them to come in, check it out, come for a free class. We offer a free class to everybody. Click on the link and claim your free voucher. Right? Side note, throw in some scarcity and urgency saying, Hey, we only have 10 spots left, six left, or whatever. Or it's only good for the next 24 hours. Whatever it is. Include that to get more people to take action. Alright? If you follow this and you follow this every day to a t, I guarantee you're going to have more traffic on your website than you know what to do with.
Maximum Conversions
Alright guys, welcome to the Become an Organic Acquisition wizard. Everything in this section are going to be additional tools that you can use to get your website and get your system that much better. They're optional, they're not absolutely required to have a system functional, but they will take it to the next level. First one's going to be the most important, which is the maximum conversions framework. Alright? Now if we go to our checklist here and look at this first one, maximizing conversions. There's going to be a link here. Go ahead and click on that, open that up. There'll be a link below this video that goes to the same place. Make sure you have that open. We're going to be going through this in this video. Here's the whole premise of this strategy here. You're going to make your best guess of what you think is good for a website, but it's going to be a guess, and we're not going to have proof of what works and what doesn't work until we actually get live traffic in there and we measure and we make decisions off the data.
So that's what this framework is. This framework's just going to show you how to look at the data, how to make decisions, and the best framework to do so. Okay? First block off 30 minutes on your schedule every single week. Dedicate time to this should take 15 to 30 minutes max only once a week, but if you do that every week and you have data and you can change variables one at a time, your website is going to get a couple percent better every week. And over the course of a year, you're going to have an insanely high converting website that'll get you so many leads. Alright, so first block off 30 minutes on your schedule every week. Second, review the last seven days of the data. Alright, so if you're just launching now, wait to do this step seven days from now. Alright? You want to have seven days worth of data of live traffic so that we can get a baseline for what your converting rate looks like.
Okay? Now side note here, if you are using high level, if you're using one of our websites templates, then I'm just going to show you really quickly how to gather that data. If you are using a third party host, then you're going to have to figure out how to go to analytics probably and look at the data and look at these data points. What we're going to have to gather is we're going to have to look at what the unique visitors was to the main page, how many opt-ins did we get that week, and then just divide the opt-ins from the unique visitors to get our converting rate. So if you're using high level for the website, then simply go to sites,
Pull up the right account for you guys, go to sites, go to websites, pull up the website that you guys are using, and then go to stats right here at the top. From here, you're going to look at the data and you're going to pull the last seven days. So right now it is April 25th, so if I do maybe the 18th, the 24th and confirm. And that's going to pull the data. So as you can see, this website's not live, so we won't have any traffic here. But what you'll see is you'll see unique visits right here on the homepage. These are the three pages. So we're going to get the total here, which for example, let's say is 400, right? It's going to be somewhere probably in a couple hundreds free class. So this is going to be the actual opt-in page. You're going to have opt-ins here, and you're going to have a number here, and that's going to be your opt-ins.
And we're going to double check it a different way. So all we need really is the unique visits on the page. So whatever this number is right here, that's what you're going to grab. So for the sake of the example it say it's 400, then just double check that we know how many leads we got. We can go to form submissions, and this is going to apply whether you're using a website template inside of high level or if you're using an existing website. Even if you're using an existing website, that form is still the same. So you can still come into high level, still go to forms, and you can look at website opt-in form right here. From here. Again, you could toggle the dates. So let's say it's the same dates from the 18th to the 24th. Confirm that and then we're going to have the real leads that opted in.
So if you do happen to opt in yourself or have any tests that go through or any fake leads, you can filter those out if you want to and just count how many leads you got. Okay, so let's say for the sake of the example, you got 10 opt-ins in a week, which is a good week, and you had 400 unique visitors. All you're going to do is divide 10 by 400 and you're going to get 2.5. So 2.5 is your conversion rate. You've converted 2.5% of the unique traffic to an actual lead. So this is the metric that we want to focus on that we want to drive up. So the first seven days, you're going to get a baseline of how was my first seven days? Then in your 30 minute block, you're going to make one change to the website, change one variable.
If you change multiple things and it gets better or gets worse, you don't know what actually caused that. Okay? So you want to be really, really organized with this. You want to think long-term here. You want to make one change every seven days and measure if it does better or worse. So some examples, some things to get your gears turning a little bit of what should I change? You can change the overall colors. You can go from light dark, you can go from blue to red. You can go from whatever, change the color of the call to action. That's usually pretty powerful. I will say that red from us beta testing works really well as a button, as a call to action. It stands out and it's bold and it drives action. So if you're not using red as button color, I would do that.
Okay, change the headlines. Just change parts of your website of mainly the top header page. Condense where possible. If you have a lot of words in the website, maybe simplify, maybe take out some of the finer print in a three to five grade reading level. If you have a tendency of overcomplicating or using high level words, you want to make sure for higher conversions, you don't exclude anybody and you make it very, very simple and easy for people to skim through and read quickly. Add more personalization, so more photos of the location members, coaches, classes. If your pictures aren't great, maybe get new pictures, add different testimonials, written versus video. Change the call to action offer so you can tweak this. Again, we highly recommend using free class what we found works best, but we haven't tested every single market. So I want to leave it.
If you got guys on a toy around with free trial, free pass free assessment, even I would stay away from consultation. Just it's overused. Even assessment is borderline, but feel free to get creative if you think something will work. Might as well try it for the seven days and see if it works better or worse. You don't know until you try copy elements from other gym launch website templates. Okay, so if you picked one and you like a certain part of another one, you totally copy it and mimic it. Use the other templates as inspiration. Or even if you're not using a template, you can use our templates as inspiration to pull into your existing website, whatever the case may be. Choose one direction for that week and change something. So if you're going to change all the buttons to red, go in and change all the buttons to red and then wait another seven days.
So seven days later, review the data again, pull in your opt-ins from that week, pull in unique visitors for that week and see is my conversion rate higher or lower? If it increased, if your conversion rate increased, then keep the changes that you made and change something else and see if that's better or worse. If your conversion rate decreased, then revert the change back to how it was before the past seven days and then repeat, go a different direction. So every week you're making a new change, you're measuring it, and then if it goes well, then you're improving the website that much more every single week. So over a year, you've made 52 changes to the website and a portion of those are going to be increased and a portion of those are going to be learning. And then you're going to get really good at what you think does well, what doesn't do well, and then eventually you won't have to do it anymore.
The website will be the highest performing it can be. Now, tips here. Just some honorable mentions. Do this each and every week and your website will continue to convert more and more leads each month. Now, if your site is consistently under 3% conversion rate for over four weeks, consider changing to another website template. So if you've chosen to use an existing website, you're monitoring this for the first time, you're four weeks in, and your conversion rate's still 1% or 0%, I would highly recommend considering using one of our templates instead. And then vice versa. If the website templates aren't doing great and maybe you've even tried two of them and you want to go back to your existing website, you absolutely can go back to your existing website, maybe try that out, try a different template. If you don't feel you're making any ground, then I would switch the foundation altogether.
And lastly, as a takeaway here, just understand that organic traffic is a momentum game. The more time your site is live, the more traffic you get, the more history it has, the more data points it has, the more leads you'll generate. So typically, even if you don't make any changes, your website will slowly perform better and better and better because of SEO and certain things like that. But if you want to take it even further and drive traffic even faster, then I would recommend using this system to split test and change the variables and get 1% better every week.
Website Chat Widget
All right guys, this video is about a website chat widget. So this is an additional tool, it's optional, you can use it on your website. And from our testing we've seen it pretty significantly increase the conversion rate. It gets a couple more leads per week, which makes all the difference over the course of a couple months or years. Okay, so lemme show you what I mean. I'm going to a website example here. I'm going to open up an incognito window and I'm going to load this live website here. Alright, so as you can see familiar, it's one of our templates. It's a live website of a real gym. And this widget down here, this is what I'm talking about. So if you're a lead and you're scrolling through the website, there's going to be a little pop-up here. It's going to grab some attention of some leads and it'll just going to capture some lead information that they wouldn't otherwise opt in.
Okay, so we can customize all of these features, right? It said would you try a free kickboxing class? I can open this up and I can start a chat, throw in my name, phone number, and message, and then send, and this will actually just trigger a lead form, just like it would if I opted in for a free class. And then it'll start that initial text message automations. Again, there's a couple of different things that we can do here and I'm going to walk you through it. Now, whether you're using a website template or an existing website, you can use it either way. Alright? If you load in your high level and you go to sites on the left hand side here, you have websites here, but then you have chat widget right here, alright? This is what you want to use. So this is pretty straightforward.
We have here to enable the chat widget. It gives you a preview of what it looks like, the intro message. So as you can see, the default is, hi there, have a question. Text us here. You can also change this to like you saw in that one example, do you want to try a free class avatar image? If you want something that's more customized, you could totally change it. If you want to be your logo or your face or one of your staff's face, you could definitely do that. Return visitors. This is saying that if it recognizes that somebody is returning back to the website who already initiated a message, it'll say, welcome back. And it'll pull the name automatically, which is pretty cool. Then this is going to be the most important thing to decide on. Most people, gym owners are going to be busy.
You're not going to be able to sit there and actually do a live chat. That example that you saw was as a messer email chat where it'll collect information and then it'll send them a message back from that channel. So if they throw in an email, it'll email them back. If they're on the text, it'll text 'em back. Or if you want to be bold or you have somebody on staff that can monitor this, you have a front desk person, you have a salesperson that'll actually be available. You can switch it over to a true live chat. And this will be pulled directly inside of high level in the conversations tab, and you'll be able to have it back and forth conversation inside of chat. Now, I wouldn't recommend it, one, because most people don't have the staff for it, and two, if they navigate away from it, then you lose that conversation. So I would highly suggest S-M-S-M-S. And then the window here again, you have some more additional information. So you can customize the header, the intro message. If you want to include email, legal message, consent, you could change the widget colors
And then acknowledgement for after you submit. So you can make all these changes. And then hit save. And here's how to execute on it. This get code. So you take this code and you can simply copy it. And this will work for both go high level as well as an existing website. I'm going to show you in high level, but it's going to be similar for an existing website. So if I want to install a chat, I'll just click down here, I'll get this code. After I customize everything, go into my website, open up whatever template is active, edit it, and then I'm going to install that code where I want it to be active. So custom CSS,
Nope, sorry, right here. Tracking code, tracking code, and then you could either put it on your header or footer. I would recommend doing footer because it just looks more natural. And then I would paste in that code that you copied, paste it in right here, and then save that. Now, as soon as you save that, you can go ahead and preview and you're going to have that little chat button down at the bottom. Alright? Now keep in mind it's only for this one page, okay? So if you do want have it shown on multiple pages, you can rinse and repeat that same process across the board. But that first page is going to be the most important because after they land on this second page, they're going to have an opt-in form anyway, so you won't have to worry about it. Alright? So get that code, paste it where you want it, whether it's the header or the footer.
Do the same thing, a similar step in your existing website if that's what you'd like. Save that. And then you will have a website. Now to track the results of this, when they put in their information, it's going to create a lead just like it would for a lead that opts in. But if you want to see the difference between a lead that opts in versus a lead that puts the information in the chat widget, you can tell the difference inside of forms. Okay? So if you go to forms and you go to submissions, you'll be able to pull them separately. So you can look at the website lead form, which is the traditional form that we installed in the website. And then you're going to have widget form here, which is, this is pulling from the chat widget. So you'll be able to see where any leads generated from that widget. Okay? So you've able to gauge the difference of after I install it, is it worth it, is it producing any leads or is it detracting? And if it is, then you can just remove it. Alright?
Automate Social Media Comments & DMs
All right guys, this is another extra tool. It's optional, but this one's pretty awesome. Alright, this is a feature that was just released by high level recently. We tested it works great and want to put it in the hands of you guys. Alright. Automating social media comments and dms. This is now possible in a high level. It's phenomenal. So let me show you how to set it up inside of your high level account. If you go into automations, there will be a folder, free class workflows, and then there'll be a folder, free class workflows, extra tools. This is going to be under the extra tools, right? If you can't find it in the search bar, put in free class workflows and then find this one that says Extra tools, right? Open that up. There's going to be one automation here sitting here, that's called website.
Facebook, Instagram, automation, comment, dms, select post. Alright, open that up and prerequisite here. You want to make sure that your social media is integrated, alright? Most of the time it will be because you're probably already running ads on Facebook and Instagram. But if it's not, go into integrations and make sure that your profiles are linked, okay? Because it's going to want to pull the post. Now, you can only activate this after it is posted. Okay? So following the five by one rule as you're posting on social media, when you get that call to action, give this a try. If there's a call to action and you say something like, comment below for your free class voucher or something, and you have the call to action, not just be going to the website but commenting something, you're giving away some kind of resource. You're doing something where they need to participate.
You can use this automation. Lemme show you what it looks like. So in the trigger here, it's going to say it's going to be defaulted to Facebook. You can use Facebook or Instagram, okay? So depending on where the post is from, if it's Instagram, put in Instagram and hit this trigger. Instagram comments on a post. If it's Facebook, you leave it as is. Alright? Then you're going to tell high level where the post is. So if your page is already integrated, you're going to have pages listed here, click on the page and then there's going to be another filter of what the post is. Click on the post that you want to track on this automation, and then this is usually enabled saying it's going to track the first level of comments only. So this automation is going to be triggered when anybody comments on this post that you're selecting.
Once that's done, hit save down at the bottom and then you're going to tell high level what you want it to do. So first, usually what's best is to reply to that comment. So you can customize this totally, and you can have multiple comments because expect 5, 10, 15 people to all comment below. You don't want that same reply to go to every single person. It's going to look automated. So high level is able to adjust that by, you can put multiple messages in, and high level is going to randomly comment replies by round robining. These comments, right? So one
Message is going to get, Hey, check your dms. One message is going to get, Hey, thanks for showing interest. Please check your dm. You can put whatever variations you want to on here, send it. Gotcha, whatever. And then do you want to like the comment or not? You should probably like it. So that's step one. It's going to reply to the comments saying, Hey, check your dms. It's Then second step is sending a message, right? Sending a direct message. So Facebook interactive messenger, reply to a comment via DM and then you can write it out. You can attach your custom class voucher here and send it over to them. You can customize this. You could drop in any custom values. If you want to use the person's name or the gym name, you can definitely do that. Contact first name, conclude the person's first name automatically, however you want to adjust this.
This can be set up for you, customize it, edit it, add an attachment if you want to, and then publish it from that point on. This should work exactly as intended, where if anybody comments on the post that you selected, it's going to like the comment, it's going to use one of your replies, and then it's going to direct message them. Alright? You can definitely include the website link if you want to as well to drive traffic even more. And then just test around with this. Play around with some of the settings. Play around with some of the posts. See how you can leverage this to make your life just a little bit easier. I.
Measuring Your Success
All right guys, let's talk about how you can measure your success in this system. Have you ever wanted to know how many leads you get from places like referrals, flyers, billboards, local businesses, posters, business cards, all of these places that in theory should generate leads for your business, but you really don't have a way of tracking it? They might've seen the billboard, they might have seen your business card at another local business, but it's not sure. It's not paid ads where you know specifically they came from this ad until now. This training and this video is going to show you how to do that using a very simple system. Now, to start off, we recommend starting with four basic categories. Digital real estate, referrals, print media, and signage. Okay? Digital real estate is already handled. If you tackle the majority of the training in this portal, then you already have a website set up.
You already have it optimized for conversions. You already have that link out in as many places as possible, and that is your digital real estate, a k, a, the all road system, right? All those roads, all those links lead to the same place, which is your website. So we could check off that first box. However, referrals, print, media, and signage. We need to figure out how to measure and track leads from these sources. Alright, so here's the simple process. I'm going to dive into high level and I'm going to show you guys, if you have one of our templates and the website is living inside of high level, follow these steps. If you're still using your existing website outside of high level, totally fine. You can pretty much mimic this same process. Okay? So you want to go down two sites, go to websites, and then find the website that you customize, the website that is live that you're using as your website.
Now, once it's customized and it's already ready to go and you're using it, what you want to do is you want to duplicate it. So say for example, I'm using website template one, okay, I'm going to go in here and I'm going to simply clone this website. I'm going to clone it exactly as is. So literally nothing's different. Give it a second to create its own duplicate. And there it go. We could see now it's website template one popup copy. Okay? So it's going to be the same title. If you retitled it, totally fine, you're just going to see the word copy at the end of it. Okay? So now this is our copy we just made. If we go in here, then we can simply go into settings and then change this path. Alright? The domain can be the same. Whatever domain you're using in your original website, you can totally use for this clone.
Okay? We're just going to change the path. So if the path is homepage or it's maybe organic funnel one, we can change it to organic funnel two, it needs to be something that's different. So that's step one. Change the path here in the settings, and you could totally use the same domain. Once that's done and we save that, we're going to take that unique URL. Okay, so we made a copy. So the website is exactly the same, however, it's a slightly different URL. Okay? So to grab that URL, we could just preview the link and we can grab this URL here. This is a stock account, so it's not a brand domain, but still the same idea. So you're going to grab that link. That's going to be a little bit different. It's going to be your custom domain, and then it's going to have the little custom path at the end of it. Okay? So you're going to take that and now we're going to create a QR code. Alright? So you can go into one of the easiest sites is bitly.com. If you don't have an account, it's totally free. You could just link it to your Gmail or just create an account. And then it has a QR code generator. So if we go to QR codes here, you can create a QR code.
Now, actually at home, you can go to this one right here. So create UR code, hit that, and this is what it's going to have. It's going to have a sample here of a QR code, and it's going to have what's the destination? URL. You're going to simply copy and paste that unique domain, that unique QRL that you just made from the copied site. Okay? So now this is your secondary site. That's an exact replica of your first. You can go ahead and title it referrals. Now this, it's going to air out because this isn't a real URL since it's the default one, but you get the idea, you'll put in a URL here, and then you can title it whatever the source is. So whether it's referrals, whether it's print media, or whether it's signage, you can throw that in there and then just simply hit create design your code. When you do that, you're going to come to a page that looks like this.
It's going to have the website, and then it's going to have the QR code that looks like a square bar code, okay? It's going to give you the option to be able to download it, and you can download it as a PNG JPEG or anything. And then let's our code to put everywhere that you could generate referrals, okay? Put it on signage in the gym. You could put it on, if you give a packet to new members when they sign up, put it around the gym, put it in the bathrooms, put it in the locker room, put it anywhere that you can drive referrals. And then what's going to happen is if anybody scans this QR code and goes to that specific gym by the URL, you're going to be able to go in here into your high level account and you're going to be able to look at the different stats.
Okay? So you have your template one, you have your first website. That's going to be your entire digital real estate. That's going to be your main hub of all your activity, but you're going to have this copy, this duplicate that. You'll be able to go in here and look specifically at the stats, which is right here only for your referrals. So you can see here, I have one visit because I just visited that website. So you'll be able to see without a doubt how much traffic that specific source gets. And this is what's huge. That couple minutes of creating a duplicate site, changing the path on the URL, and then creating a QR code gives you the assurance of wherever you place that UR code, you can now track. Okay? So referrals, you want to do that same thing. You want to take that UR code, that QR code, and put it as many places as possible.
You want to, if you have signage anywhere, signage outside the gym, local billboards, local flyers, you can repeat the same process, duplicate it again, so you have a third version, change the path. So it's slightly different. Create another QR QR code, and then put that QR code specifically for signage everywhere that it applies for signage. And then you'll have a third website to be able to look at the stats and know exactly how much traffic and how many leads you're getting from that source. And then the same thing with rack cards, okay? The rack cards are going to be for local businesses. So to go back here, print media or rack cards, okay? That's going to be your business cards. That's going to be what you put up at local businesses, your local partners so that you can see specifically where is the highest leverage activity.
So you do it everywhere you go all out on digital real estate, on referrals, on print media, on signage, and you just blast your website in as many places as possible. But then if you follow this simple system of duplicating, creating a specific QRL and then a QR code, you'll be able to know, okay, I got X amount of leads from referrals. I didn't get any leads from signage. Okay, I got some leads from print media. Alright, well, if I got the most from referrals, I'm going to double down on referrals. Okay? Now, this is just general, right? These four categories are just a general rule of thumb. You can get as crazy as you want to with this system. If you want to have a specific website and a specific QR code for every single local partner, for every single print media you have, for every single poster you have, you can totally do that.
If you want to get crazy with it and have a hundred different QR codes and have every single one meticulously tracked, you can totally know exactly how much every single QR code produces. Okay? You can find the winning strategy and then you can double down, triple down on just that handful of activities that make it most worth your time. Okay? So hopefully that's helpful. This is really, it's a simple process and it seems almost too easy, but it's so powerful when it comes to being able to track and attribute what sources are producing the most leads. So from an efficiency standpoint, exactly how to leverage your time.
Intro to the Organic Acquisition System
What's going on guys? And welcome to the introduction of the Organic Acquisition System. Alright, here at Gym Launch we're working on something huge for 2024. It's going to be diversifying acquisition. Alright? So we're testing new ways to systematically generate leads in a predictable way, completely outside of Facebook and Instagram. Completely outside of transformation Challenges, it's going to be huge. So while we're in the lab testing and creating new stuff, we wanted to give you guys a few plays, a little sneak peek that are pieces of a larger project coming out of the road. Here's the plays. These are three mini plays that won't take a whole lot of effort, won't take a whole lot of time or resources, but will be extremely powerful, especially if you do them consistently. Alright? The first one is called the All Road System. This is an entire system and framework that you can use in multiple different ways. An example to use this is called the Sweaty Selfie Sweepstakes. Number two, free Cash Fridays. And number three, hidden Leads Framework. All three of these are extremely powerful and once they're done consistently can really add volume in leads to the top of the funnel, making everything else more powerful, shows, schedules, closes, front end cache. So we're going to go over all those in depth in the future. Radios.
Mini Play 1: The All-Roads System (Sweaty Selfie Sweepstakes)
Mini play. Number one, the all road system. If you guys go into your Meta Ads manager, you'll see something like this. The results 25. So 25 leads opted in reach, 16,000 impressions, 35,000. So the question is, if you only got 25 leads, what happened to the other 16,000 people that saw the ad? Here's what happens on the left side here, you have the majority of the people, right? They see your ad, they might not actually even see it, they just scroll right past it. They're being so inundated with other content that it never even registers to read your ad. Or maybe they read it and they're not even interested, okay? So they move past it. That's the majority. On the right, you have the people that opt in. Those are the people that you call leads that you're very familiar with. But there's a section in the middle that is huge opportunity that most gym owners never even think to work, and this is what it's made up of.
The skeptics, the people that maybe think it's too good to be true, maybe the people that are sitting on their couch extremely overweight thinking they can't do it, and there's a fear of commitment. Maybe people not even interested in a weight loss transformation challenge. Maybe they don't have weight to lose. So this big bucket of people that are is a giant opportunity for gym owners. So what do those people do? What is their journey? What is their experience? They see the ad, but they don't opt in because they're not interested for whatever reason. So they go elsewhere and they do some research on your gym. Maybe they could pull up Google and they search your gym name. Maybe they pull up Facebook and they look for it. Maybe Instagram, maybe they even track down the owner and Snoop on the owner's personal social media pages.
They have Yelp. There's the Better Business Bureau, there's YouTube, et cetera. All these other places that people will do research to figure out who your gym is. So this is where the all road system comes in. On the left, this is the gym, and this is Googling that gym's name. You can see every single result here is pulling up some angle of that gym. You have Facebook, you have Instagram, you have another Facebook page, you have mindbody, you have Yelp, another website. You have a local kind of site that highlights family owned businesses in that area, better Business Bureau, Groupon, and you have the Google business profile here. So all of these places leads can go. Then you have your website over here on the right, right? Here's just an example of one. The All Road system is simply, first of all, making sure that your website link is systematically in every single place that a lead will go if they didn't opt into the ads, okay? You want to make sure that every single part of a Google search on the entire first page is all your Jim. Then you want to make sure that your site is included in every single one of these areas. Then the all road system is every single door is a
Road that leads back to your website. Okay? So this is basically a catchall. It's ads are doing the work, but there are 97% of people that are never even opting in that are going elsewhere looking. So if you don't have this system dialed in, you're missing out on huge opportunities of leads that you are necessarily capturing. Now, here's to go a little bit further. Once they land on your website, what happens now, from what we've seen, the websites and pro tips here, the website should be simple, usually ugly. It's a little bit counterintuitive, but the fancier, the more dynamic, the more built out. The website is usually the worst. It actually does the job. Alright? You might feel good because the website's pretty, but our lead's really converting people that are unique visits on the website, are they actually opting into something and giving you their contact information for you to then reach out to? The simpler, the uglier, the more streamlined this site is, the higher that conversion rate will be. Alright, and now here's the other pro tip.
The offer that's on the website should be different than the offer you're running on paid ads because again, thinking this through, if they were interested in the offer that they saw on Facebook or Instagram, they would've opted in. So for whatever reason, they weren't interested and they went elsewhere. So this bucket of leads that the all roads lead system are pointing to should be completely different. It should be a different angle. So a free trial, a free class, some other offer so that you can capture their attention in a different way. Alright, so two big pieces there. One, make sure it's simple. And two, make sure you're using an offer that's different than what you're using for paid ads. Now, here's the layout. They land on the website, they get a special offer that's different than the one on paid ads. They have a specific form to opt in, so you are asking to capture their name, phone number, email, and then you have that connected to your high level account to then work however you see fit. All right? If these things are not all tied together, you're missing out a huge opportunity.
Now, once this is set up and you're actively converting leads from an organic website to real opt-in, in leads that you can work, you can start using this site as a tool for countless other plays. This is hugely foundational. Now, here is one example to get your gears turning that you can use for hundreds of other plays to drive organic traffic to your website. It's called the Sweaty Selfie Sweepstakes. Now, here's how it works In your gym, you promote a sweaty selfie sweepstakes contest to your members on social media. And here's the rules. Over the next X amount of days, you're thinking like a small window, maybe three to seven days. We're going to randomly pick a member to win X amount of cash every day between 10 $50. Typically, all you need to do as the member is take a sweaty selfie, could be with your favorite coach, could be by yourself with a gym partner, post it on social media and tag or check in with the gym name. You as the gym owner are going live in a member's Facebook group shouting out all of the selfies and picking a member to win.
And you on the video, you want to show the real cash that the member can come up to the front desk or wherever and collect that. Alright? So you want to use the cash as an attention grabber, and you want to make sure that all the coaches and staff are participating. They're actually taking sweaty selfies maybe for their own workout and promoting it in each class to keep it top of mind for the members. Alright, so here's some pro tips. Alright? This is an extremely simple play, but again, very powerful pro tips are you want to pick a winner daily. Alright, multiple winners, multiple chances to win means more member buy-in. Alright? So you don't want this to be a one time, do it for a week and then pick one person at the end. You want to go live in your Facebook page, in your Facebook group for members only and shout out, Hey Maria, Hey Susie. Hey Johnny, thank you for submitting sweaty selfies. And then say, okay, Maria, here's 50 bucks for you. Flash a $50 bill, put it at the front desk. It's here for you to come. Pick up next time you're in and then keep that top of mind and drive that every single day.
We want to make sure that we announce it at the end of every class and session. We don't just want to tease it and promote it leading up to the event and then not actually have it top of mind. So every single class, every single coach needs to be encouraging it, taking pictures, keeping it top of mind for all the members. If you want to get really crazy, every selfie, so every single person that takes a selfie and checks in on the gym gets a raffle ticket. And then maybe you could do a grand prize at the end of that week. So you're still picking a member to give cash to every day. Then you have a grand prize at the end. And then here's a variation again, just to get the gears turning a little bit so you can understand how to leverage this.
You can bolt this type of challenge of sweaty selfies into your internal challenge. So maybe you're doing a 28 day belly fat fast internal play. You can bolt this on. So it's part of the challenge where maybe you add on an ab workout that you do at home on the weekends, and then for that specific workout, you have an accountability piece where they have to post a sweaty selfie after that workout every weekend. Then you get promotion, they can get some cash and you have better accountability for your internal challenge, right? So a bunch of different ways to leverage this, but that's how it works. So here's the whole point, okay, here's a little graphic for you guys. You have your Jim's business page and you have your reels or your shorts. What happens is Susie, Johnny, whoever
Is taking a soy selfie, posting it on their page, tagging the gym, they're exposing themselves themselves to 350 friends, 600 friends, 500 friends, all of these people that you would've never gotten in front of. And there's inherent trust because they're friends. So you have all this exposure for free because there's no ad spend. Then you reshare it on your business page. And then here's the key piece. Because if you think about it, you have Susie's friend over here that sees the post. She's like, oh, I didn't realize she went to the gym. I didn't realize there was a gym in that area. Then get the post. They saw that you reshared it or they checked in. They then get redirected to your business page, and then they go through these reels looking at all the sweaty selfies. Here's the key piece. Boom. Internally on your business page, you need to be posting certain calls to action because if it's just sweaty selfies, they're going to go through here, get bored, and then move on.
You want to make sure that as you're reposting these, and as this is happening, you're adding in special offers, free class, free trial, drop in, whatever, again, different than the ads that you're running. And then that call to action gets redirected to the website. And here's how you capture systematically all thousand plus of these people that you would've never accessed without spending money on ads that then get on your business page, get the call to action, go to the website. The website converts the follow up through a high level. This is the whole point. So what you're doing is you're tapping into your members to spread the word, and this is trust that you can't buy on social media ad spend. So let's walk through something. Is it reasonable to think that 25% of them would post half the time during the contest? Let, let's walk through this.
Say you have 150 members and say that you only get 25% of them partake in this challenge. It's 37 members say that you're running it for a week and they only post two times total. So that's 37 people posting two times it's 75 total posts. If each of those members have conservatively 300 to 500 friends, it's 15,000 eyeballs, right? Think about that. Do you think it's reasonable that even 1% of them would check out your gym's profile? It's still 150 leads scoping out your gym's page. So as long as you have a call to action on the all roads leads and all roads lead to the website and the offer itself is different, you're good to go. That's the power of a play like this. So here's action items to wrap up this mini play. You want to make sure that you add an offer to your website that's different than your paid ads. So examples, free class, free trial, free pass. You want to make your website clear and simple, including scarcity and urgency. A couple spots left, the timer spots are going to run out. You want to make sure that you Google your gym
And place your site link on every result in multiple places, including social media. So literally take time to Google your gym, see what comes up, and click on every single one of those links and see where you go and see what places you can put your website so that all roads leave to your website. Alright? You want to make sure that you connect your website to high level to work these leads quickly. And then you want to run plays like the sweaty selfie sweepstakes on a consistent schedule to drive traffic to your social media and your website. Now, we suggest do something like this monthly so that you can keep this installed in your gym. This isn't a one-time play, otherwise it's not going to be that powerful. You want to make sure that you have it scheduled to be done consistently, preferably once a month in a variety of different ways so that you can make the most of this.
And here's the thing too, it compounds. So the more you push your website, the more you run plays to push organic traffic to the website, the more search results the website will get, the more Google will prioritize your website and then on and on and on, the flywheel continues and your website will get more and more powerful with more traffic, and then you'll get even more organic traffic that you didn't even necessarily anticipate of people just happening to search and coming across your site. So that's the power of this play and that's the whole point. Now, that's everything in this play. So you guys in the next one.
Mini Play 2: Free Cash Fridays
Mini play Number two, free Cash Fridays. So this is a simple but effective referral play that you can run each and every week to systematically keep referrals top of mind for your members, all without sounding desperate or like a broken record. Now I know all of you guys want to drive referrals, but you feel like you're annoying your members. Here's how to do this. First. If you don't know how to already, this is how to calculate your client acquisition cost or your cac. You want to look back over the last four weeks and total up your ad spend. So for example, if you're spending a hundred dollars a day, that's a hundred times 4.3. It's 4.3 weeks in a month. So that's $4,300. Next, you want to find out how many members you sold in the last four weeks. Now to get even more accurate, you want to pull only sales from paid traffic, not organic, not walk-ins, not referrals, only organic traffic, only paid traffic. Then take your total ad spend, so that's the $4,300 and divide it by your total sales from paid ads. So for example, $4,300, maybe you had 28 sales from paid ads. You divide that out, that's $153 cac. So it costs you $153 to acquire a member. Extremely important. Now, if you know it costs you $153 to get a sale, in theory, if you paid a member $153 to get a referral instead of Zuckerberg, it would be the same for the gym, but that money would go to the member, which would be better.
So here's the deal. Every Friday, you or your staff will go live in your members only Facebook group. If you don't have one, highly recommend making one. You want to start off with one week of promotions. Alright, so this is a one time leading up to that. First go live, do a week of promotion, letting your member know that every Friday you can call it free cash. Fridays, you'll be giving away say 25 to a hundred dollars for each referral. Alright? Have fun with it. You can flash real money, you can use a fake money gun. You can put up posters, emails, SMS use, go high level, use whatever you can to get the word out there that here's an easy way for your members to make money. We will pay you, right? It's a very easy hook. Everybody wants to make money that following Friday.
You want to go live in your group and specifically call out each member that referred that week. Alright? So, hey Susie. Hey Johnny. Hey Bethany. Thank you for your referrals. Here's your 50 bucks, here's your a hundred bucks, it's here at the desk. Come pick it up the next time you're in. Alright, so you want to flash real money at the camera, tell the member to come in for her free money for referring this week. It's a go live video and it's in the members group. Alright? Now, we don't suggest maxing out your CAC to pay your members for referrals. That's just your budget. So if your CAC was $153, you can run this play with $50.
It's best to divide your CAC by two to three. So we have a starting point, and here's the key piece. So you have room for multipliers because this is where we can keep it fresh. So instead by, you can keep it fresh by doing a special two to three times multiplier. That's this week only kind of deal. So instead of earning $50, you could be 150. So this way you can create even more attention when needed so you don't feel like a broken record. This is where you can have fun with it, right? Members get used to, oh, free cash Fridays, here's the 50 bucks that go to a handful of people. Boom. You need to get more referrals. We're going to do a three x multiplier this week, like heads up to everybody. Instead of $50, it's going to be $150 and you could just kind of pour gasoline on the fire to make this more fun and more exciting again, so you don't feel like a broken record.
Alright? So this play isn't powerful in a way that we're paying members to get referrals. I think a lot of you guys already know how to do that. What this is, this is a system that you can do each and every week to drive your members to refer consistently and not feel like a broken record while doing it. Because a lot of you guys run these type of plays, but only do it maybe one time, two times you get a couple members to refer and then you forget about it and you go do something else. Again, this is a system you install permanently and you could delegate this to a staff member and you could just keep it top of mind, keep it in front of your members every single week, and members will start expecting every Friday if you're calling out the members that referred.
Okay? So here's the action items. If you wanted to play this, play one. If you don't already have one, create a Facebook group for members only. Two, you want to prepare for a one week of promotions. This is the one time thing, right? Leading up to your first free cash Friday, you want to announce this to your members, tell 'em they can win some cash. Tell 'em how much it's going to be. Use money as an attention grabber. And then every Friday, same time, same place. Go live in your group and call out each member that referred to come pick up their money. And then lastly, have fun with it and throw in some multipliers. Alright? Now, pro tip here. I want to be super clear. You are not giving out cash to members that their friends come in for a free trial, a free pass, whatever, or they come in for a consultation. You're only paying out members that actually purchase at least your introduction program. So do not pay out money unless that referral gives you money. So those are the action items. Deploy this, that play. I'll see you guys in the next one. Bye.