CoachBot Video Transcripts-38
Single or Duel Acquisition System?
All right, guys, time for the fun part. So now we get to talk sales. So what are we doing with these leads once they walk in the door? Alright, and you have a choice here. So your first choice was existing website or new templated website. The second and final choice is do we go with a single acquisition system or a dual acquisition system? Here's what I mean. Single acquisition system is what most of you guys are currently on right now. It's what we've taught at gym launch all the way up until now where you have ad spend, you spend money on Facebook and Instagram, those leads see the ad, they go to a lead form, fill other information, come in to a consultative sale, talk to you about what options are best. You sell 'em into typically a transformation program or maybe an EFT long-term program. You sell 'em, you get some money, right? That's the way that we've done it for years and years and years. Now we have a proven way for the first time ever of consistently generating leads with a different offer. So instead of a consultative sale that's from a transformation program, we have a free class, which is going to capture a whole different bucket of leads, of leads that are not interested in transformation program or sitting down.
So this is the choice of whether you guys should continue with a single acquisition system and there's a reason for that or expand into a dual acquisition system. And we need to be very, very clear and delicate on what this is and why a dual acquisition system now is that you have a website. So we still pump money into ads into Facebook and Instagram, but now some of those leads will go to a lead form and some of them will go to the website and some of them will be reactivated. So you have this website to leverage. The website will funnel people into instead of a consultative sale, an actual class where they're moving and participating, meeting the coaches, meeting some of the members, and then those will then sell and get more money. So you have option one, which is fine, it's worked for the majority of our clients for years, and some are continuing to crush it with this.
Others have struggled with that and need to expand. Okay? So you have the choice here because even though you're executing on this play and we're getting a website, you don't need to do a dual acquisition system in the beta. We've had actually the majority of clients stick with a single acquisition system. So they changed nothing about their sales process. When they got a lead from Facebook and Instagram or they got a lead from the website, the lead was treated exactly the same. The free class was never brought up. They nurtured them the exact same way, even with the same automations. They came in for a consultation, the pitch was exactly the same, and they sold them on exactly the same offers. And nine times out of 10, the lead never brought up the free class. So I want to make sure that we
Break beliefs right now, that even though they opted in for a specific offer, usually by that time that person walks in the doors, they forgot all about the offer, they opted in the first place. You absolutely, if you're in a position where your current system is working great, you have a great schedule rate, great show rate, or you don't, and you have fires to put out and you have things to tackle. We do not want to overcomplicate your business operations because this is a lot more complicated to run than this. So if either you have a proven system that's dialed in, you don't want to expand, you want to keep things as is because you're crushing it, let's just add more leads on top of this and have 'em funnel through the same system, totally fine. Or if your system is broken and you're trying to figure out how to fix it, how to get more leads, how to have a better sales rate, to have a better schedule rate or show rate, then you're also not going to want to make this system any more complicated.
So we can add more leads to get more leads for the same amount of money, which is totally fine, but you're not going to want to expand your operations. Alright? Now, for those of you that have this single acquisition system dialed in and you have the bandwidth to add on more and new and there's going to be no risk with you making your business more complicated, then you absolutely will be able to increase the total throughput having both of these because you have somebody who is going to opt in on the website and actually need a transformation challenge and should be scheduled for a consultation. And then vice versa, you have somebody who opts in for the transformation challenge who might be better off doing a free class. So to have multiple offers and multiple member experiences that a lead can go through will only maximize your sales given the situation.
The offset is that it makes things a lot more complicated, harder to manage, harder to dial in, harder to track data. So if you're not fully confident that you can handle an entirely new nurture and sales process, keep things as is. It's not going to hurt your results from the website. But if you're ready for it, it will in the end be better to have two. Alright, so in the next section of the training, you're going to have some videos that are applicable only to single acquisition systems, and then you're going to have videos that are only applicable to dual acquisition systems. So make sure that if you're doing one or the other, you're only watching that section of the videos and then moving forward. Okay?
(For Single Only) Updating Your Free Class Calendar
Updating your sales calendar. So this is going to be the only video that you need to watch. If you're choosing a single acquisition system. Going to keep things super easy, your nurture process isn't going to change, your sales process isn't going to change, your automations might not even change. But the one thing that we do need to update is the calendar that's associated with all of those new workflows and pipelines we're going to want to update to make sure it's in line with your current sales process. Alright, so open up your high level account and then you want to go down to settings on the left hand side. From here you want to go to calendars, and then you want to find the calendar called free class calendar. If you have a bunch, you can put in the search bar here, free class calendar, and it's going to pull up to the top.
From here, you're going to hit the little three dots on the left and then hit edit. The only thing we're really going to need to do is change the availability of this calendar to match your current sales availability. So you can keep this first one exactly the same, and then you can change the availability here to match your sales calendar. So if you're unsure what your sales availability looks like, then you can go through and find that sales calendar, go through those same steps, see what the times and days are that are available and have this calendar mimic that. So you can easily just remove times and days. You can hit the plus icon to add different slots, different windows to the day. You can also copy certain days to other days to make it easy. So you want to change this to be exactly like your current sales calendar.
You want to have your meeting intervals be exactly the same. So basically have both your calendars side by side, and then just go through and make sure that they match. And the reason we're doing that is because if you have the website leads, use your current sales calendar, they're going to go into your current pipeline, and then you're not going to be able to really track how successful you're being with this whole website data. So we're going to want to make sure that we can track what the leads, schedule rate, show rate, close rate is for leads coming specifically from the website. So that's why there's two different calendars, two different pipelines to be able to keep those leads separate. But if you're going to have all those leads treated the same, then we're going to want them to be scheduled at the same time. So the pitch is the same. So that's where we're going to update this availability to be exactly the same. Alright, and then once this is all done, you change the interval and duration, minimum scheduling notice date range, maximum bookings per slot. And you feel good about that. All you need to do is save it and then that's going to be the calendar that you use to book leads from your website.
(For Duel Only) Updating Your Free Class Calendar
Updating your calendar. So you're going to want to follow these steps if you're doing the dual acquisition system, if you're going to hold down the fort with your current process of transformation, challenge to consultative sale. And then if you are comfortable adding on a brand new process for free classes from the website to hosting a free class and the brand new nurture and sales process that comes with that. First step we're going to do here is we're going to update your calendar. So you're going to want to navigate into high level and you want to go into your calendars. So on the left hand side, you want to go to settings, and then left hand side, you want to open up calendars. Now from here, you're going to want to find the calendar that is titled free class calendar, right? That's going to be the one that's connected to the website and the new pipeline and all of the automations.
So if you can't find that in the little search bar here, just put in free class and then it should kind of spell it right. And then from here, it should pop up on the top. Once you find that, open up the three dots here. And here's what's going to be very important to understand. This calendar is going to be for free classes for people to actually come in for a free class and participate in the class, which means this calendar needs to match your class schedule. Now to be very real with you guys, I know that most of your classes are built inside of the CRM you're using, whether it's mindbody, push Press, Zen plan, or whatever. You already have that built out. Your team's already using it, you have your members registered for the classes, there's an app, all these things, and that's totally fine.
Keep doing that. And you guys can, even when you book a website, lead in for a free class, you can book them into your gym CRM schedule, okay? If you already have an existing class schedule, take that lead, add them into your CRM and register 'em for a class like all your other members, right? Because I'm sure your coach is going to need to know who's going to show up to class, and you're going to need to measure when the classes are full, but you also are going to want to schedule them inside of high level two. And that's because we want to utilize the automations. So if you don't schedule 'em in high level and you only schedule them inside of your gym, CRM, they're never going to get those automations. They're not going to move automatically into the pipeline. You're not going to have all these features to stay organized inside of high level.
And we're not going to be able to pull stats to see what your total leads schedule rate, show rate, close rate is from these website leads. And we're not going to know how to optimize. So it's going to be whether it's a little bit repetitive, it's going to be the best of both worlds to schedule them in your CRM so that they're registered for the class. Your coaches know when a class is at capacity and then you also book them inside of high level so that we can utilize those automations and stay organized. So all that to say that open up your calendar and you want to go into the availability here and
You want to update this to match your class schedule. Okay? So if you don't do any Sunday classes, Monday you have a 5:00 AM to 6:00 AM class, and then you also have a 7:00 AM to 8:00 AM class, and then you have a 9:00 AM to 10:00 AM class, and then that's the schedule for Monday, Wednesday, Friday, and you don't do anything Tuesday or Thursday and Saturday you have one at 9:00 AM then this is what it would look like. So I'd recommend mimicking this to exactly what your class schedule is so that when you do pull up that schedule, you'll be able to quickly ask the client, ask the lead what class time do they want, schedule them, and then schedule 'em in both your go high level account and your CRM. So you get the best of both worlds. Once that's all updated down at the bottom here, you're going to want to make sure that your meeting interval and duration are the same.
So if it's every hour on the hour and it's 60 minutes, or it's 45 minutes or 30 minutes, you change that date range could be pretty long in the future, depending on how far out you want you or your team to be able to book minimum scheduling. Notice how much time heads up do you need the lead to give you, and then how many people do you want to book per slot? Alright? So make sure all of that is accurate, just so we can use this schedule to stay organized. And then also use it in your CRM. So once that's all done, go ahead, hit save, and then that's the calendar you're going to be using to schedule all leads from the website moving forward.
(For Duel Only) Free Class Nurture System
Alright guys, so this is the free class nurture training. So the nurture script for specifically scheduling free class leads. Alright, so this is for dual acquisition only. If you want to keep your single acquisition system and book everybody from the website to a consultative sale, totally fine. Go ahead and do that. If you're prepared to make your business more complicated because you want to maximize throughput, then do this video in the next one. Alright, so below this video and in your checklist, you're going to have under sales free class nurture training. Alright, this link right here, you can click on that and open it up or below this video, the same link. Click on that and open it up. You're going to come to this document, which is the free it's nurture training. Alright? Free class nurture training. This is going to be step-by-step instructions on exactly what you should do from the moment you speak to the lead on the phone to getting them to walk in the door.
Alright, so here is the phone script. If you're calling them leaving voicemails, they call you back, they answer the phone. This is how you want the conversation to go. You want to basically introduce who you are, you're calling from the gym, be really positive, be really upbeat and ask them what their goals are. What are they looking to accomplish? What's their goal? Weight loss, mental health, trying to be more fit, whatever it is, reinforce that they have come to the right place and that we help you. We help members with that all the time. Whatever their goal is, we're very familiar with it. And then we want to determine are they a good fit for a free class or are they a good fit for a consultation, right? Just because they opted in on the website and they in for a free class, doesn't mean that's what's best for them.
So you want to basically have a very short, friendly conversation to figure out if they are somebody who needs weight loss and needs a transformation, or if they're a relatively healthy fit person, they don't want to commitment, they just want to come in and check out a class. Very, very different types of people and you want to make sure that the journey matches who they are. So if they are somebody who has a lot of weight to lose, they have their goal oriented, they want to talk to somebody about what the next steps are. Go consultation, right? Even though they came in for a free class and the website, book them on your sales calendar for a consultation. This is where the dual acquisition comes in. They can cross and then if you're having a conversation and they're like, yeah, I don't really have any goals.
I'm a member of this other gym and I drive by you guys all the time and I want to check out your vibes, then cool, let's schedule you for a free class and get you in. So make sure you differentiate between the two. The first portion is going to be how to handle a free class lead. And the second portion is how to handle a consultation. Alright? So when it comes to a free class, you want to continue the phone script with this. Alright? So the first step is to come down to the gym. That way we can set it for a free class. Sound good? Here's the most important thing of driving a really high show rate. Without this step, the show rate can be the same or even worse
Paid leads. So we want to make sure that we leverage this feature right here. If you're a kickboxing gym or a boxing gym, it's incredible to leverage paid gloves with a free class. So if you have the luxury of doing that, then you want to follow the script. Awesome. Let's get you set up. How it works is the class is completely free. All that we ask is that you take care of the price of gloves. They're normally 49 99, but we give 'em to you at a discount of 9 99 and then they're yours to keep. We have pink or black. Which one would you like? Assumptive Sale does a really easy job getting the buy-in and makes the show rate upwards of 80, 85% because they already have money down the free class. So you're not lying, you're giving them the class for free. But to take the class, they need this thing and this thing costs money, but this thing they can keep, right?
So it's very hard for a lead to say, no, no thank you, because it makes logical sense. So you want to make sure that you leverage that if you can. And if you're not at boxing or kickboxing gym, you can go with a no-show fee. It doesn't go over as well. Or by all means, you can get creative and think about something else to leverage like a glove. Is there something, is there some other product, heartbeat sensor, something that you require for your class to participate? It can't be too gimmicky. It can't be like a T-shirt or a water bottle or a blender bottle. It needs to be something that as a lead, I understand I can't take the class unless I have this thing. If you have a product like that, that's an actual physical product that the lead can take with them, then absolutely charge them for it to get their credit card to get that buy-in, get the skin in the game, and then they will be very, very likely to show up.
Show rate, schedule rate might be a little bit worse because you'll get some fall off from people saying, no, I don't want it. But the majority of people will take you up on it and your show rate will be phenomenal. Okay? So you want to make sure you add them to the profile of your CRM, wherever you process payments, get their information and then charge them for that product, right? Then they're on the phone. So you can also gauge if the credit card number is wrong or invalid or not working, okay? Then you go through and you get them scheduled for the free class. You want to make sure you have scarcity and urgency. Give them two times to pick from. Give 'em a heads up to arrive early to get you situated, show you where you're at, get you warmed up. Coach will be waiting for you.
So this is all just proper expectations. This is where the sale begins, right? You get them locked in with their card to have a really high show rate and then you set proper expectations so they one are more likely to show because they know what to expect. And two, they're being prepped for the sale because just a little heads up for you guys. And the next video, when we go over sales, it'll be very different. It's going to be a lot simpler, it's going to be a lot shorter. It's going to be most likely coming from a coach, not a salesperson. It's going to be
A lower entry offer requiring less money. But in order for that to work to be able to sell free class leads the day of, we need to make sure that we plant these seeds and it starts with this first phone conversation. The phone conversation goes well, the moment they walk in the door goes well during the class, goes well after the class goes well. And as long as all of those instances line up, the sale will come very easy. We just need to make sure we have a choreography that's in line with that. So go ahead and read through all of that. If they are somebody who's more fit for a consultation, then you do have a script to take that phone call to a consultation, book them in for that, and then have your consultative sale and your transportation challenge offer exactly the same as it is currently.
If they may ask any prices, any questions about pricing as they will, and as I'm sure you're already used to it, just dodge it. Say, Hey, I'm just from the scheduling team. The coach will go over all that with you after class and just get them booked to get them thinking about their goals and the class experience. Alright, and then any other questions? Again, you want to keep it laser focused on getting them to schedule and show. If they try to veer off course, just shut it down saying that, hey, you're not the right person to meet with or ask that question to when you come in in person. We'll get all of that figured out for you. Alright, so this is to get you set up with the nurture. Follow this, well, if it's a text message conversation, have it be similar. Ask what their goals are, get either the free class or the consultation.
But it is most important to get on the phone, live with them. If you're going to use a sale, if you're going to try to sell 'em gloves or another product does not go over well through text message, I would not recommend trying to sell them something through text. It only works on the phone. So really try to hammer the phones to get leads to be live on the phone with you as many as possible and get them locked in with that credit card number and have that show rate be very high. Alright, in the next video we're going to go over the sales choreography when somebody walks in to actually getting them to sign up.
(For Duel Only) Free Class Sales System
All right guys, so this is the free class sales training using the dual acquisition system. Alright, so this is going to be pre-class during class and post-class of exactly the steps you need to do from when somebody walks in the door to when they sign up for a contract after class. Alright? Now this sale is going to be very different. It's going to feel different than what you're used to because we don't have the luxury of sitting down with somebody face-to-face, no distractions for 30 minutes straight, talking about all their deepest, darkest secrets. This is going to be a class. So they're going to be distracted, they're going to be talking to members, they're going to be talking to coaches. They're going to be walking in five minutes before class or five minutes after class starts. And you're going to be rushing around, they're going to be taking a class, they're going to be overwhelmed, distracted.
They might feel sick after class. They might have to rush right after class, and you're going to have to have a coach sell somebody within five to 10 minutes after class in between class times, absolutely possible. And we do it all the time, but it's just very different. And instead of having a 30 minute scripted sales process, it's more like creating a good experience during every step of the way from the phone conversation to when they walk in the door, to how you treat them during class, to setting proper expectations after class. Because we want to be able to have a coach sell them within five minutes right after class. So that means presale. It's extremely important. So you want to open up the checklist. So this checklist, you're going to have a section under sales called free class sales training. Open up that link. Also below this video is going to be the same link. You could open up that one as well. And you're going to come to this document free class sales framework. So as you can see, it's broken up into three sections. You have pre-class, you have during class, and then you have post-class. And all three of these are going to be extremely important. I'm not going to go through every single step here because I don't want this video to be very long, but go through this and see what's possible for your gym.
If you do all of these steps to a T, your close rate's going to be phenomenal. Even with a free class, even with a coach selling, even trying to sell 'em within five minutes, it's going to be phenomenal because the experience was great. The less steps you do here, the worse the experience is going to be and the less likely somebody's going to sign up right after class. Alright? So as soon as they walk into the lobby within three seconds, you want to greet them by name. You want to have a pre-questionnaire already print out and ready to go. The pre-questionnaire is linked here. If you don't have that, you have pens and clipboards ready. You don't stare at them while they're filling it out. You try to look busy, give them some space and some time to fill out that questionnaire. Have a clean lobby and sitting area. Have a four and after pictures have a scale or a body scanner before class that they can use before and afters, reviews, all of these things. Now,
You want to make sure that you give, the anxiety can be high for a free class because they don't know how fit the members are. If they're going to fit in, if they're going to be called out, it's going to be a large class, a small class, whatever. So you want to reduce their anxiety and tell them what to expect. Okay? So cover what the workout's going to entail and give permission for them to take it easy. The worst thing they could do is go crazy during class, feel sick or lightheaded and need to leave and not be able to get that sale. You want them to feel good after class. So this is the script. Read through this. This is setting proper expectations. You want to ask them if it's a first class, you want to have 'em do an application and then explain step by step.
You're going to fill out this application. Then we're going to go and do a body fat scanner. Then we're going to talk goals. We're going to see if you're a good fit, we're going to do class. And then you're just going to set step-by-step expectations so that it doesn't catch them off guard, especially after class when you try to catch 'em for five to 10 minutes and sell them. You want them to understand that you're going to want to talk to 'em after class. That's the most important part. So right here, we'll talk goals, show you the options to come on board, and if it feels like a good fit, we'll get you rolling and make you official today. Cool. So you're them. You're saying, Hey, don't worry about it right now. We're going to get to that. We want to make sure you're a good fit.
And then we're going to have to have that decision be today. Do a very brief discovery just to get goals so you can be personable with them after class. And then again, hey, I actually have the perfect program in mind for you, but let's make sure you love it first. And then we'll look at your options after class. So again, teasing them a little bit, telling them we're going to sell them something but not getting into it yet. Because you're going to respect their time and you're going to make sure that they like the class first during class. Just as important. You want to introduce them to anybody else in the gym. Anybody else in class? Hey, this is Susie. She's taking the first class. Give her a round of applause. Bakerfield welcome. Introduce her to some of the clients. Alright, pre-Frame the sale three times before the class is over.
So while you're there, while you're walking around, giving her cues, motivating her during break time, you just want to make sure like, Hey, can't wait to talk to you a little bit after class. You're doing great. Can't wait to hear about what you've done before. See how we can continue this when we work together in the future. You just want to set all these pre-frames so that they know what to expect. Give a public shout out at the end of the class too. Like, Hey, everybody gives Susie a round of applause. She did fantastic. She even did more burpees than Joey, who always crushes them during class. Whatever it is, you want to make sure that she feels welcome and she feels encouraged. So here's really important as well. Post-class needs to be in a controlled environment so you don't have to paint the picture of exactly what it will be like when they're two to three months in. First class deal should be simple
Using card on file, AB close, right? So here's the whole pitch, right? You could see it's not very long. Alright Susie, great job today. What was your favorite part of class? Compliment them. Point out something you saw during class. Revisit the goals you talked to 'em about before class. Alright, so let's walk you through some options. So, hey, I think you're going to be a great fit. We got you came in wanting to lose X weight, struggling with Y. We could definitely help you. We do this all the time. We have a couple options to show you to go over your goals and once we're done going over those options, you can choose the best option to work for you. Sound fair? Sure. Then we present the ab sale. So here's some options. If you're not really sure where to go here, you can do an ab sale of your current challenge or an EFT.
So you can give 'em the option of either or. If you want front end cash, this is going to be a little bit harder to close, asking for more money upfront. But if that's what really matters to you to collect money, then give 'em the option of, hey, $500, 600, $700, six week challenge to get you started. There's 10 clients, only six left. Or you can just jump in and do a 12 month membership and get $500 off your membership and do that. Okay? Or if you want EFTs, then you can say, Hey, we could do a three month option or a six month option. Three month option is X amount of money, six month option because the longer commitment is cheaper. Which one would you rather rather a commitment or would you rather have it be more expensive?
And then they get to choose, right? So those are just options. You can mix and match and do whatever you guys want. But the most important part here is to follow that they feel really comfortable during class and they know that we're going to want to talk to 'em afterwards. You have a really good class encouraging them, giving them attention. Pre-framing the sale and post-class, just wrapping everything up, their goals, what their struggle is, they were a good fit. Here's option A, option B, which one works for you? As long as you follow that, the sales should go very well. Nobody should be surprised. Nobody should be trying to avoid you. And you could even have a coach who's not a salesperson do this in between classes. So follow this and you guys will be having sales in no time.
How to LAUNCH
Alright guys, welcome to the launch section of this portal. This section is going to go through whether you have an existing website that you want to publish or you have a brand new gym launch template that you want to publish. This section is going to go through exactly how to launch this so that by the end of this section you are live with a brand new website. Alright? Now it is critical that you have done everything in this checklist leading up to the launch section. Okay? So again, if you don't have this, it's going to be in a link below this video. But to be perfectly clear, you guys should have already done all the pre-launch checklist of building out the website, going into high level and make sure all the automations are customized and published. You've either chosen to do a single acquisition system or a dual acquisition system, and then you've gone through the training.
If you are using dual acquisition for you and your team to follow the new free class choreography. Once all that's done, you guys are ready to go live. So to be perfectly clear, going forward in this section, there's going to be two paths you can take. First of all, you're going to be able to, if you are using a gym launch template as your website, it's going to show you some easy steps on how to have that be your website going forward. Or if you're using an existing website and you've created that copy and you've made all your edits to simplify that website, you're going to go through the steps of unpublished your existing website and then publishing your new clone. That's simplified, so make sure that you watch videos that are relevant to what you've chosen, and then at the end of that section you'll be live.
Going LIVE with an Existing Website
All right guys. Going live with an existing website, so you should only be watching this video if you've chosen to keep with your existing website and not use one of our templates. Alright, if you are using one of our templates, skip this video entirely. Go on to the next section that is launching with a gym launch template. Okay? If you are using an existing website, make sure you follow this checklist and just follow these simple steps. So completely depending on what platform you're using. Is it WordPress, is it Wix? Is it any of the other hundreds of platforms that you've made your website through? These are the steps you need to take. Unfortunately, I can't share my screen and walk you through exactly what the steps are because they are slightly different for every platform. So I'm going to do my best to explain it.
Okay? First, you should have cloned your existing website, right? So inside your portal where you were making your edits, you should have two websites. One is your untouched existing website that you started with, and then the other website is your cloned version that you've simplified and went through all the steps to simplify. Okay? Your old existing website is published and it's live, and it's active and it's attached to the domain that you have for your website link. The other one that you've been making edits on is not public and there's no custom domain attached to it. So all we need to do is publish your new website, the one that you made a clone of, and simplified everything. The one that is your new website. You want to publish that. So look for a button somewhere that says to publish or go live. And then on your old website, you want to deactivate that, you want to draft it or remove it from being live.
The most important thing is that whatever domain your existing website was attached to, if it's custom abc fitness.com, there should be a place in that platform to transfer the domain from one website to the other, right? It should be pretty simple because both websites exist in that same platform inside that same login. So you should have a setting somewhere when you look at domains to transfer the domain from your old website to your new website. Once you do that and you make that switch, it might take a couple hours for those records to update everywhere publicly. So if you do make that change, then you go in to test the website. Don't freak out if it doesn't work immediately, okay? I would say wait maximum of four to six hours to make sure that it is updated. If at the end of the day or the morning of the next day it's still not updated. If you click on that website link and it's still taking you to the old website, then something didn't go right and I would reach out to that platform's support and ask them, Hey, I want to transfer my custom domain from this website to this website. Can you do that? And then they'll help walk you through that. So that is really the only thing that you need to accomplish to go live is publish
Your new website on that platform, draft your old website, and then make sure that custom domain that you use for your website link is attached to that new website, okay? Platforms usually make it pretty easy to do that, okay? So again, if you have any trouble with that, reach out to that platform support, so go to wix.com, support or go to WordPress support or any of the other platforms. Alright? Once that's done, before you move on to any other steps, make sure that you test the website link. Don't just assume that it's working. Actually, whatever the website link is, abc fitness.com, click on it and make sure it's going to that new website. Once that's done and you can confirm that website, your domain's taking you to the new website, you're good to go onto the next step, right? But do not assume that it's working just because you made a set exchange. Alright, once that's done, you guys are good to go onto the next section. You can skip all the rest of the videos in this launch section if you did not use a template. Alright, the next section is going to be driving organic traffic and figuring out how to scale those organic leads to that website.
Getting a Domain (Optional)
Getting a domain. So this is the first video in the series of videos to launch with a gym launch template. Okay? So you need to make sure that you have chosen to use a gym launch template and non existing website. And this video is only for those of you that did not have a website and did not have a domain up until this point. Okay? If you're somebody that needs to get a brand new domain because you didn't have one before, or maybe it's a rebrand or you don't want to use your existing domain, these are going to be the steps to get a new domain. Below this video, there's going to be a link to YouTube video from our team on how to go through the steps to use GoDaddy to purchase a new domain that you can use to attach to your gym launch template. So again, to be perfectly clear, the link in the video is below this. Only do these steps if you do not already have a domain, if you have a website that already exists in a domain that you already like, that's on brand. If your gym name is ABC Fitness and your website link is abc fitness.com and you want to use that same domain, skip this video. Go on to the next one to actually launch the website. Okay? This is only if you do not have a website link.
Going LIVE with a Gym Launch Website Template
Going live with the Gym launch template. So in this video, what we're going to do is we're going to go through the final steps to take your domain, attach it to your gym launch template so that you're now public with that website. Alright? So this is for anybody using a gym launch template, not their existing website. And at this point, you should have a domain, alright? If you didn't have a website before this and you didn't have a domain, you have one purchased and you own it, or you have an existing domain that you've already used for a previous website, okay? So to make this easy, I'm going to go into high level, I'm going to show you the steps, make sure that you're logged in to high level. And then on the left hand side here, you're going to go down to settings. Alright? Make sure that you follow this video live and do it yourself just to make sure you don't miss any steps. Alright? Once you're in settings, you want to scroll down to where you see domains right here. So you're going to click on that and then you might have nothing here. You might have a subdomain that's info dot your gym name.com. Totally fine. If you don't see your domain in here, then you're going to hit this top right add. Okay? Now I'm going to go back to my slideshow to show you a real example.
So once you're here and you're at your domain screen, make sure that you're putting in your domain without the www, okay? If your gym name is ABC Fitness and your website is abc fitness.com, then put in abc fitness.com. Okay? As soon as you put in your domain to your website, hit continue. And then you're going to have this additional options here saying that I also want to add it to www, okay? You want to make sure that it's in both places. So this one will take care of the Ws. This one will take care of without it. Alright, hit continue from there and you're going to get a screen that looks like this. Setting up your domain. Now don't freak out, this could take up to one minute, two minutes. It has to go through multiple steps, so don't change your screen, don't X out of it, wait for it to complete.
Once it completes, it's going to tell you, Hey, I found your domain provider and it's for most of you to be GoDaddy. If it's something else and it still says authorized domain, great. Continue for these steps. If you get an error code that it can't find your domain, then there's going to be a video in this section for troubleshooting. Alright? So check out that video. But for most of you guys, it should recognize what the provider is most of the time being GoDaddy. Once you're here, go ahead and hit authorized domain and then you're going to have the domain, whether it's GoDaddy or somewhere else, actually open up a window in GoDaddy and ask, do you want to connect the domain? Go ahead and hit the connect button, and then that provider is going to load and then it's going to say, your website is now your lead connector domain.
Okay? You can close that out and then it's going to bring up another authorization. Let it do its thing, make sure that it's authorizing. And then from there, after everything is done, it's going to say, yay. Domain is added successfully. Alright? Now this is also extremely important. Once your domain is added, you want to make sure that you add it to the funnel. Alright? So go ahead and click this dropdown. It's going to put in all of the different funnels and websites that you have in your high level account. So make sure that you link it with the template that you were customizing. Okay? Whether it's template 1, 2, 3, or four. Make sure that you have in your mind what is the template that I was using? Okay, it's two. You want to link your domain with template two, okay? Once you find the website name that you want to attach it to, then it's going to ask you, okay, what step is there?
Most of the templates have three steps. The first one being titled home or something similar. You want to make sure it's on the first step, that first page. Once that's done, go ahead, hit linking, and then it will be completed. Now, once that's done, you're going to see your domain under the domain section here, you're going to see it looks like this to double check and make sure that everything worked properly. You can go ahead and hit back. And then you want to go to the actual website builder. So under sites, websites, and then this example only has one, but you should probably have about four templates. Go ahead and click on the one that you were using and then you just want to double check that the domain is there. So if you go into settings right here, you'll be able to see what domain is attached to it. Alright? It should automatically, as long as you did those steps, have your domain here, but if you don't or if you see it's blank or it's the wrong domain, you can drop down and make sure that you select the one that is your domain.
And then from there, if you also make sure you hit save down on the bottom right. Okay? Then from there you can test it and you can just open up that homepage, the one, the step that you attached it to. You can hit this little preview link and you can pull up and say, okay, is it my new website? Is it the one that I made? If it is, you're good to go. If it is not, I would wait a few minutes. Sometimes it takes a little bit of time for DNS records to update, so give it maybe an hour or two and if it's still not working, then I would just double check you did all the steps correctly. Okay? Now you can see here that it has the domain and then it has this little extension to it. Okay? If you want that to be pretty and clean it up a little bit, you absolutely can. Alright, so this step is optional. If you want things to look good, you can go into any of these steps depending on how many you have, and you can hit the little three dots in the top right here and you can go open up the settings for that specific page and you can see what the name of the step is and what the path is. Okay? So this is what is shown after the domain right here. So if it's a bunch of
Nonsense, it's really long and you want it to be more appropriate like home, and then some numbers like this, you can absolutely change this and it'll change the ending of the URL and then you can update the page and you can do that with all the pages if you want the pages to be different and be appropriate. If this is an opt-in page, you can go into settings and you can change this to free class or opt-in or claim your voucher or whatever, and then save all of that so that as they go through the website, if they are paying attention to the domain, it does look pretty and it's on brand. Okay? So that is everything in this video. I.
Domain Troubleshooting
All right guys, so if you went through the steps in the video above to bring in your existing domain into high level and integrate it, and for whatever reason it errored out and it couldn't find your domain and you couldn't complete that video, this is the video for you. Alright, so this should hopefully shed some light on how to do things a little bit more manually. So if you are not using GoDaddy as the host or some other recognizable platform from high level, follow these steps. If everything went smooth in the last video, you do not need to worry about this one. Move on to the next one. Okay, below this video, there's going to be a link to this article. This article is from high level, and this is very in depth. Self-help article on how to set up domains manually to make things a little bit more simplified for you so you don't have to comb through all of this. Basically, the first step is the only one that's different. Okay, so reading through this, the first and really only thing different you need to do is go into your platform, whatever platform it may be.
For example, maybe it's name cheap, maybe it's, maybe it's Wix. You want to go into that. So go into name cheap.com, find your domain, and go into the settings of that domain. Once you're in there, there's going to be a bunch of different records that you can update. In one of the records, you'll have the choice to either update a record or update C name. You're going to follow these steps on how to do that. So you're going to add a C name record to the subdomain, and you're going to put in this value into that. So you could follow these steps. There's more in depth instructions on how to do that, or if you're updating a records, then you want to redirect that, a record to exactly that. Okay? There's more specific instructions on where to find those settings and how to update it in this article with all of these links.
Okay, so if you are using Name Chief, you can click on this link inside the article, and you can get from name chief specifically, what are the steps you need to follow to update c name or an A record. Okay? Same thing for all of these. Okay? Now, if worst case scenario, you do not have your domain host listed here and you can't figure out how to update this on your own, I would recommend reaching out to that platform specifically and asking them how to update either the CNA or a record. Okay, so once this is updated, once you complete this first step, then everything else is pretty similar. The instructions that we went over in the last video of adding the domain to high level and then going through the steps to integrate it should work. Okay? So it's basically completing this first step manually, either updating the AE record or the C name. Once that's done,
Then basically repeat the steps in the last video, and instead of it erroring out, it should work. Okay? If you need any other help, go ahead and read through this article and make sure you didn't miss any steps or reach out to that host, whoever's hosting your domain, and ask them for help as well. Okay? This should cover the majority of the issues.
The "All-Roads" Framework
All right guys, so welcome to the driving organic traffic section. This is going to be for single acquisition and dual acquisition. If you're using your existing website or using one of our templates, all scenarios are going to follow the rest of the training. Alright, so this is the Alt Roads framework. If you guys remember from one of the first videos, I showed you a picture of Google search with all the different places that you could go and then all roads lead to the website, right? That's what we're going to do right now. In this training. We're going to make sure that everywhere publicly that somebody could search your gym. All roads lead to that website. Alright?
So if you open up your checklist and you go to driving organic traffic, this first section here is going to have a link to download the framework. Alright, go ahead and open that up below. This video is also the same link and this is what the document looks like. Alright? Very, very simple one page, but extremely powerful. If you miss this step, you're going to get barely any traffic to your website, which means no leads, no appointments, no shows, no closes. Volume's going to be the name of the game here. So first and foremost, if you need to register your gym for a Google Business profile, if you're unsure, all you need to do, go to Google, type in your gym
And look and see if on the right hand side you have a profile here. If you have nothing and you only have these results here, then you do not have one, which means all you need to do is go into Google here and go to Business profile manager and register your business. Unfortunately, it's not going to be immediate because Google as a way to verify, will actually send you a piece of mail directly to your business address. It's going to have a code, and then you have to put that code physically from the voucher into your business profile to register your business saying, I am the owner. Okay, so go ahead. If you do not have that, it's going to be extremely important. This is one of the single most important pieces to drive traffic to your website, right? Google's going to be extremely powerful, so make sure that is set up for you before you move forward.
Once you have that Google business profile set up, you want to make sure that it's accurate and thorough. You have pictures included here. You have your phone number, you have questions and answers, you have testimonials, your reviews look good, you have hours listed, everything right? You want to be able to fill as much as possible. Most importantly, your website. Make sure if you have multiple domains, multiple websites out there, you want to make sure that you hone in on what is the one link, the one domain that you're going to be using for your website. Moving forward, once we get to the launch checklist, you're going to be able to publish your website and make sure that your domain is linked to the website. But for right now, before we do that, we can actually just make sure that that domain is listed everywhere else.
If you don't have a domain yet and you don't have a website, you don't have a link to a website, you have nothing, then in the domain video later you're going to be able to see how to register a domain, you how to connect it. So just make a special note that if that's the case, watch that video first and then come back and do this all roads training. Most of you guys should already have a domain. You should know what the link to your website is, and if that's the case, just make sure that it's updated here, that if you click on this button, it goes to the website.
And then next you want to just think of as many places as possible to list your website. The more places the website's listed, the more volume you're going to get. You want all roads to lead to the same place to maximize the amount of traffic you're going to get. So here's some examples. All of these are just a way for you to rack your brain of what platforms do I not have my business listed in, and what websites do I need to put in my website? An easy way to do this too is just Google your gym name and see what comes up.
So as you could see here, scrolling through, I just one by one go through and say, okay, does this go to my website? Well, that is my website, so that's good. This one, if I'm a lead and I click here and I go to my Facebook page, does that have a website that is easily accessible to send leads there? mindbody, so there's a public MINDBODY site. Is my website listed there? Yelp? Is my website listed there? Indeed, all these places, local news station, you want to make sure that you have your profile set up on every single page and that the website is included. The same website is included everywhere. So you go through and just check all these, make sure it's in your personal profile, TripAdvisor, Twitter app stores if you have a public app, and then get creative. You don't have to even just rely on social on search engines.
You can also in the real world, put your website out there. So in high level, when you record those prerecorded voicemails, you can also put like, Hey, if you want to check out our website, our website is www.fivehealthandfitness.com, missed call text. If you know what that is inside of high level, you can edit that to also have your website. When people call your go high level number and you don't answer, it'll automatically send them a text with the website gym voicemail. If you have a voicemail from your gym landline during maybe non-business hours, you can redirect people to your website there. You can put it in your Facebook group. If you have a group for members only, you can pin that to the top of the page and then you can physically have a QR code or the website on a poster and put that poster out in the real world, put it in your front door, put it at other local businesses, put it in referral vouchers that you give out to members.
You can leverage this website in so many different ways, and that's why this play is so important and so powerful. We want to make sure we get this website. We want to make sure we know how to schedule and show and sell these leads. And then the next big step here is driving traffic. As much traffic as possible to the website. We get 10 x the amount of traffic, which will 10 x the amount of sales that we get. Okay, so here's just some quick examples. You guys can get creative and go think outside the box, but at a bare minimum, I would make sure that you have a profile set up and a website listed in every single one of these places.
Your First Organic Play (Sweaty Selfie Sweepstakes)
Now, here is one example to get your gears turning that you can use for hundreds of other plays to drive organic traffic to your website. It's called the Sweaty Selfie Sweepstakes. Now, here's how it works. In your gym, you promote a sweaty selfie sweepstakes contest to your members on social media, and here's the rules. Over the next X amount of days, you're thinking a small window, maybe three to seven days. We're going to randomly pick a member to win X amount of cash every day between 10 $50. Typically, all you need to do as the member is take a sweaty selfie, could be with your favorite coach, could be by yourself with the gym partner, post it on social media and tag, or check in with the gym name. You as the gym owner are going live in a member's Facebook group shouting out all of the selfies and picking a member to win.
And you want on the video, you want to show the real cash that the member can come up to the front desk or wherever and collect that. Alright? So you want to use the cash as an attention grabber, and you want to make sure that all the coaches and staff are participating. They're actually taking sweaty selfies maybe for their own workout and promoting it in each class to keep it top of mind for the members. Alright, so here's some pro tips. Alright? This is an extremely simple play, but again, very powerful pro tips are you want to pick a winner daily. Alright, multiple winners, multiple chances to win means more member buy-in. Alright? So you don't want this to be a one time, do it for a week and then pick one person at the end. You want to go live in your Facebook page, in your Facebook group for members only and shout out, Hey Maria, Hey Susie. Hey Johnny, thank you for submitting sweaty selfies. And then say, okay, Maria, here's 50 bucks for you. Flash a $50 bill, put it the front desk. It's here for you to come pick up next time you're in and then keep that top of mind and drive that every single day.
We want to make sure that we announce it at the end of every class and session. We don't just want to tease it and promote it leading up to the event and then actually have it top of mind. So every single class, every single coach needs to be encouraging it, taking pictures, keeping it top of mind for all the members. If you want to get really crazy, every selfie, so every single person that takes a selfie and checks in on the gym gets a raffle ticket. And then maybe you could do a grand prize at the end of that week, so you're still picking a member to give cash to every day. Then you have a grand prize at the end. And then here's a variation again, just to get the gears turning a little bit so you can understand how to leverage this. You can bolt this type of challenge of sweaty selfies into your internal challenge. So maybe you're doing a 28 day belly fat ba internal play. You can bolt this on. So it's part of the challenge where maybe you add on an ab workout that you do at home on the weekends, and
Then for that specific workout, you have an accountability piece where they have to post a sweaty selfie after that workout every weekend. Then you get promotion, they can get some cash and you have better accountability for your internal challenge. So a bunch of different ways to leverage this, but that's how it works. So here's the whole point. Okay, here's a little graphic for you guys. You have your gym's business page and you have your reels or your shorts. What happens is Susie, Johnny, whoever is taking a soy selfie, posting it on their page, tagging the gym, they're exposing themselves themselves to 350 friends, 600 friends, 500 friends, all of these people that you would've never gotten in front of. And there's inherent trust because they're friends. So you have all this exposure for free because there's no ad spend. Then you reshare it on your business page, and then here's the key piece.
Because if you think about it, you have Susie's friend over here that sees the post. She's like, oh, I didn't realize she went to the gym. I didn't realize there was a gym in that area. They then get the post. They saw that you reshared it or they checked in. They then get redirected to your business page, and then they go through these reels looking at all the sweaty selfies. Here's the key piece. Boom. Internally on your business page, you need to be posting certain calls to action because if it's just sweaty selfies, they're going to go through here, get bored, and then move on. You want to make sure that as you're reposting these, and as this is happening, you're adding in special offers, free class, free trial, drop in, whatever, again, different than the ads that you're running, and then that call to action gets redirected to the website.
And here's how you capture systematically all thousand plus of these people that you would've never accessed without spending money on ads that then get on your business page, get the call to action, go to the website. The website converts the follow up through high level. This is the whole point. So what you're doing is you're tapping into your members to spread the word, and this is trust that you can't buy on social media ad spend. So let's walk through something. Is it reasonable to think that 25% of them would post half the time during the contest? Let's walk through this. Say you have 150 members and say that you only get 25% of them partake in this challenge. It's 37 members say that you're running it for a week and they only post two times total. So that's 37 people posting two times it's 75 total posts. If each of those members have conservatively 300 to 500 friends, it's 15,000 eyeballs. Think about that. Do you think it's reasonable that even 1% of them would check out your gym's profile? It's still 150 leads scoping out your gym's page. So as long as you have a call to action on the all roads leads and all roads lead to the website and the offer itself is different, you're good to go.