CoachBot Video Transcripts-36
HighLevel: SMS Campaign
All right guys. In this video we're going to go into high level and go over the SMS campaigns and the timing here. A disclaimer on this training, there's a lot of intricacies and a lot of details that we don't want to miss. If we miss the timing on one text or one response is going to be detrimental to the play. So make sure that watching this video, you are prepared to sit down, you're on your computer, you're ready to follow along exactly with the items that we go through in this video. Alright, let's get started. So in high level, if you open up your high level and then you go to the automation tab on the left hand side, you're going to be brought to your home screen, which might look something like this where you have a bunch of different folders. It could be kind of crazy depending on how long you've been with us.
What you want to do is you want to find the folder that's called scholarship play. Alright? If there's too much to look through, then you could just type it in here and then you should be able to find this folder. This folder is going to contain everything that you need for the scholarship play. Now, if you can't find it, if you do not have a folder called scholarship play, that means you've never got the snapshot, which means reach out to your coach, reach out to customer support through the ticket, and we will get you that go high level update shortly, okay? Once you have it, we're going to work through all of these automations and make sure everything is set up correctly for you. Right? So let's jump right in. First one, applicant campaign. This is one of the most important ones. This is saying that once the form is submitted on that landing page, it's going to create an opportunity, it's going to tag them, and then it's going to send them a text.
So this is the one that I want you to look through and edit. Alright? SMS application received. This is the text that they're going to pick at immediately upon applying. It's going to say, thank you for applying to win our full body transformation program. Someone from the team will reach out to you shortly. If you're picked, please reply. Why? If this is the best number to reach you, if you win, and then the gym name team, okay, feel free to change this, make it on brand, make it exactly as you said, but I would keep in here that you're driving, getting a response. That's positive intent. So they're that much more likely to reply when you reach out to them. They won the partial scholarship. So go ahead and edit that and then hit save action there and then save there.
Once that's done, go back and we're going to move on to the second one. This one, scholarship play appointment reminder campaign. This one is once they get this partial scholarship text and you guys have some back and forth and they want to schedule, as soon as you schedule them on the scholarship play calendar, they're going to get a text. That's the auto confirm and it's going to look like this. It's going to have the start time, the gym name and the gym address, and then say the gym team. So if you want this to go out, by all means change this. Just know that if you're not using the scholarship calendar, then this will not matter. Okay? So edit this to how you want it. Hit save, hit save.
Third one, appointments scheduled. This one, nothing. You don't need to do anything here. So you can skip that. Third one, fourth one. This is probably the most important automation partial scholarship campaign. So this is going to be the text that gets sent out automatically to everybody that applied that says that they got to win the partial scholarship. So two important steps right here. One, you want to make sure that you set the launch time. Alright, this is crucial. So think through what is your schedule? Are you running it Thursday to Sunday and you're going to pick a winner Monday? If you are going to pick a winner Monday, make sure you have the time dialed in. Is it 9:00 AM? Is it 1:00 PM? Make sure that you stick to that schedule and you pick your winner at 1:00 PM and then one 30 or two. That's what you want to set this time to.
What is the time that you want everybody else that applied to get notified? They won the partial scholarship. It should be about 30 minutes after you go live picking the winner on social media. So again, can't say it enough. Make sure that you pick specifically what is the day and what is the time that you want this text to be sent. That looks like this. Hey, first name. Just wanted to let you know, after reviewing all of the scholarship applications, the team and I have decided to award you a partial scholarship. Congrats. That's sent automatically and that's sent at this time. So pick your time, pick your day. I would not recommend changing this text at all. It is arbitrary for a reason. It does a really good job getting responses.
The only other thing maybe you can add in here is an urgency of you have 48 hours to claim, but you can also do that in the conversation once they reply. So make sure that all looks good. Action and save. You don't need to publish any of these workflows yet. We'll do that right before we launch. Next one, you don't need to do anything in the pipeline stages. This reactivation campaign will be covered in a future video specifically for reactivation efforts. So if you are planning on running the reactivation piece, besides the social media posting, if you want to grab 600 leads or so and enroll them in a reactivation campaign to get the word out about the transformation giveaway, then that will be covered in its own video, including this workflow. So we're going to skip that for now. This one referral campaign, this is the last one that we're going to need to cover here.
So this one is for, they got the text when they applied, but then this is the text that gets sent out to the nominees. Alright, so as soon as the scholarship play nomination form is filled out, which is that second page on the landing form, we're going to wait 30 minutes. Just out of respect, they were a nomination, right? They didn't directly apply, they were submitted by somebody else. So we want to give them some time that maybe this person wants to reach out to them before we do. So wait 30 minutes and then this is the text that gets sent to them. Contact first name you have been nominated by, and then we drop the person's name that did the referring for a chance to win our transportation program. Give away $5,000. So again, change that. If you want to reply why this is the best time to reach you if you win.
So very, very simple, but it has a lot of information here. One, we want to get a reply. Two, they understand the value. Three, they understand who we are, which is the gym. And then four, we're dropping the name of the person. So if they're skeptical at all, they're not going to turn to us, they're going to turn to the person that did the referring be like, Hey, did you put my name in for a chance to win something? They're like, yeah, I thought you'd be a really good fit. And then that would just validate who we are and hopefully be that much more likely. We get a response and a schedule and a shell and a close. Okay? And then a few seconds later, we have a follow-up text that gets sent saying Ps, fill out this application for a stronger chance to win.
And then we drop the application link here and say, best of luck. So this is directing them back to that landing page for them to apply themselves, give us even more information so they'll have that much higher of a chance to following through with it. But then also they will get that second page of the landing page that says nominate somebody to win. So it's going to be the spiderweb effect of I refer person B. Person B gets this link, they go to the landing page, they get to that nomination page, they refer person C. That person gets the text, refers person D and so on. So that we're really getting the word out here and really maximizing the amount of referrals that we're getting this way. So make sure you edit these two texts and then go ahead and save that. And then once you work through all of those, you don't need to worry about this last one. Once you work through all of those, the last piece that you need to do is you want to go back to that domain, that link of your landing page, which again is under sites
Funnels. Find your landing page, open it up, which is this button right here, and then grab this link, copy this link. And then what you need to do is you need to go into settings, custom values, and you want to search for scholarship application link right here. This is that autofill that's included in some of the text messages so that we could just place that link in automatically. So you don't need to worry about going into every single text message and putting that link in. You can just put it in one spot here and anywhere it has that code. And so I'll show you, copy that, paste it in the value here, and then update. And then once that saves, that's going to be the link that's included in all those text messages. So you don't need to worry about replacing that link everywhere. Once that's done, again, comb through all of the campaigns, make sure all the timing is correct, and then make sure that this link is in this custom value and you should be set to go live soon. I.
Reactivation Scholarship Play-Intro
What's going on guys? In this section, we're going to go over the reactivation piece of the scholarship play. Okay? Before we get started, I want you guys to understand that the reactivation piece is definitely not required. It is a piece, so it is a way to maximize the amount of applications that you get, but by no means is it necessary or required. The majority of the applications that you get will come from social media and from word of mouth and from the text messages. The reactivation piece is just one more layer to get that many more applicants. To be clear, there is a max of the amount of leads that you can run through the reactivation, because if you are running the schedule that's suggested, which means teaser on Wednesday, and then running the campaign Thursday, Friday, Saturday, Sunday, which is four days, that first day is when you do the big announcement, which means that we have a maximum timeframe of sending out texts on that one day, okay?
So this is not an evergreen reactivation where you can drip for weeks and weeks and weeks, right? Because this is a short timeframe. So to avoid your phone number inside of high level getting flagged for spam, you want to stay under the threshold of about 80, 60 to 80 text messages per hour, which means if we are texting the maximum amount of people in one day, and there's say, 10 hours, that's appropriate to send text messages, 10 times 80 is 800. So we can only reactivate about 800 leads. I know some of you guys do have a much larger list than that. So by all means, if you have 800 people that you want to run into this reactivation play, you're only going to get better results. You're going to maximize your amount of applications and really take it to the next level. But you can also, if you don't have that many leads or you're strapped for time, or you want to get this launched with as little frills as possible, you can just skip this reactivation, this section altogether, and it will still be pretty effective. Okay? So I just want to make sure we said that before we dove into all the details. But you will have 800 people that you can reactivate, and this portion of the training will take you through all the steps on how to do that.
Reactivation Scholarship Play-Finding Your Leads
Alright guys, in this video we're going to over reactivation how to find your list of around 600 800 leads. Alright? You can skip this video if you already have a list of leads. If you already have first name, last name, phone number, and email, or even not even email. If you just have phone number and you have 800 or less people that you've identified in a file somewhere, you skip this video entirely and move on to the next one on how to upload. Alright? This is going to be, if you don't have a list, you don't know where to start. You don't know how to grab the best six to 800 people inside of high level. Alright? This is going to take you through how to do that. So I'm going to give you an example account here, and I'm going to walk you through the steps that I suggest taking to find the freshest batch of 600, 800 leads inside of high level that we could run inside of the campaign. Okay? So first you want to go to contacts.
You want to make sure that you have all your contacts selected. So in this account there's 5,000. Again, max we could do is 800. I would err on the side of caution and do maybe 600 just to be safe to account for any kind of other text messages that you're sending out outside of this campaign. So you want to find all the contacts, you don't need to select them. We're going to then filter them by certain criteria to find the freshest leads. So we're going to hit more filters here, and we're going to say, first we're going to look for leads that are created in a range. So user discretion here, but I would recommend if today is March 5th, I would probably go back about 30 days. You want to go back far enough that no leads are probably being worked at this time. So I would say maybe the beginning of January. So I would take the, I'll go back to probably the beginning of November until the end of January, right there, right? So 11 one to 1 31. Confirm that and then apply that. So that's going to be all the leads that were created at that time.
And then you can check this box and you can see, okay, there's 781. Great, that's a great starting spot. So 781 leads, but then we need to say, okay, a lot of these leads probably have been sold and then hopefully you've been tracking the closes inside of high level and marking them over undersold. So what we can do is we can do an and then say in the,
Alright, and then we could hit, and then we could do another filter that is say status, pipeline status. And we can say the status is so open means that it's just an open opportunity, nothing happened. Abandoned means you abandoned it. One means that you sold it and then lost means that you, they showed but you did not get the sale. So I'll just say for the sake of this example, keep it on open. And then we could see that the total records dropped from 700 to 600. That means a hundred people are not in open, which means they could be in lost or won even. So play around with these filters a little bit. You can change the created range, you can change the pipeline status if you don't care to reach out to people that maybe you sold in the last couple months. By all means keep it simple and just run it with 600 people.
But I would definitely recommend at least having a filter in here of the created range and keeping it within the last three to four months, but no more recent than the past 30 days or so, because we definitely want to avoid, if a lead was generated yesterday and they're getting texts for the six week transformation challenge, it might get confusing or overwhelming to them to also get these texts. So I would just steer clear of that, but use the discretion your leads better than I do. Just showing you the rules on how to identify those leads. Alright, once you find filters that work for you and you're landing around six or 700 leads, then you want to create a smart list. So what that means is hit this little checkbox and select all the records. So select all 600, 700 of them, and then once you have 'em selected, you can hit more filters here.
And then right here at the bottom of your filters, you have save the smart list. So you go ahead and hit that so you don't have to constantly enter in all those filters and then name it something like scholarship, play reactivation, and then hit save. Once it's there, then anytime you pull up your contacts, you can see it right up top here. You can see scholarship play reactivation. You can hit that. And then you always have that bucket of leads there. So these are the leads. No need to export and import. They're living inside of high level anyway. We don't need to pull 'em out and put them back in. So once you have all the leads there, follow the next video on how to actually activate the campaign.
Reactivation Scholarship Play- Editing SMS Campaign
What's going on guys? In this video we're going to go over how to edit the campaign, the SMS campaign for your reactivation play. Alright, so opening up high level here, you want to make sure that you go to automations on the left, and then you want to find that scholarship play folder. Again, if you have a bunch of folders to look through, you can just hit the search bar, put in scholarship, and then you see this folder right here. Go ahead and open that up and then scroll down to the workflow that says scholarship play reactivation campaign, and go ahead and open that. Now, this is the campaign that your reactivation list of leads will get. Okay? So you'll enroll them. You'll drip them to be all day your first day, right? So if you're planning on making the announcement on a Thursday, then you're going to drip them and they're going to get these first two text messages all day, that first day, okay? Then there's a wait step for day three and then another one for day four. So there's three rounds of text messages that get sent out, and you'll be able to play with the timeframe here. So these two will get sent out automatically the day that you launch. So the launch video is following this video, we're going to make the edits and then just mark on your calendar, the day that you're going to go with the announcement on Facebook is the day you also want to launch your 600 700 leads in this campaign.
So here's the first text that gets sent. Hey, contact, first name coach here. You could put your name in here, coach Karen from gym name. We just announced something huge on social media and wanted to send it over to make sure you didn't miss it. Need to have this reply stop to opt out. Okay? Immediately following that first text, which is like an intro, gentle kind of hinge texts. Second one is the full announcement. So this is, we're giving away a $5,000 grand prize for free. Who wants it? One person will be chosen. We have a value stack, we have winner will be chosen live on Facebook this Tuesday. So make sure that it's the right day. Click the link to enter to win, and then you have the link as long as in one of the prior videos, you put that link for your landing page in the custom value in high level, this will be filled out automatically.
If that causes any anxiety and you want to put the link directly in the text, by all means go for it and then it has best of luck. Best of luck, and then the gym team. So make sure that these are exactly as you want them to say. And then once all 800, 600 to 800 of those leads get these texts over the course of the full first day, then they're going to be stuck in this wait step for the next round of text to go out on this day. Okay? So you want to make sure it lines up if you're launching on Thursday,
Then have everybody get that initial text on Thursday and then maybe wait until Saturday. So you want to pick the day, is it Saturday? What time do you want it to be sent out to all the rest of those people? So pick that time. It should be either the second or third day. And then here's the text too. Again, gentle reminder, have you entered to win our transformation scholarship yet? Giving it away. Somebody to lose 20, 30 pounds, valued at apply here and then link again. Copy and paste the link in if you want. Then last and final, this is the last call, text. So this should be on the last day right before you close the door for the applications. So again, change the wait step. If you're running Thursday to Sunday, you want this one to be on Sunday, you could do nine, you could do 12.
I would recommend doing it in the middle of the day. Sometime even a little bit later, maybe 10 to one window is pretty good, and then this is the last call. Final chance to win. Only takes seconds to apply. Little joke, what is there to lose besides a few unwanted pounds? Winner will be picked tomorrow. Live on Facebook, apply here. Boom. Alright, so again, make sure that you update these four text messages so they say exactly what you want to say and then make sure the timeframe of the follow-up texts for day two and last day are adjusted accordingly. Once that's all done, go ahead and save and then we will get to launching this campaign.
Reactivation Scholarship Play-Set to Launch
All right guys, this is the last step in the reactivation section for the scholarship Play on how to launch. Now, to be clear, you don't need to launch the day that you go live, okay? You can preset a launch to take place if it's Monday and you want the launch, the reactivation, the first text of the reactivation campaign to go out on a Thursday, you can do that. You can do that ahead of time. Alright? So feel free to follow the steps of this video to prepare the list of 600, 700 leads to get the text in the future. So showing high level, I'll walk you through exactly the steps that are needed to prepare for launch. First, you want to make sure that your reactivation campaigns and really all your campaigns are live, okay? So if they're not live yet, feel free to turn them all on.
There's no need to wait to turn them on. You can turn them on ahead of time. And then once you start posting and the reactivation campaign goes out, then the activity will start happening. But specifically reactivation campaign, you want to make sure this is turned on. Now the way to do that is really just click the little three dots here and then hit publish workflow. And then all of these will turn from graph, it's from draft here to published, and I'll turn green, make sure all those are green. Next, you want to go into contacts, lemme pull up another account for you. Alright, here we go. So we have an account with all of these contacts in them. We've already created this scholarship play reactivation. So you want to pull up your smart list that you created already. If you are importing the list from a different source, all you need to do is hit this little button right here of import contacts.
You want to drag your file of your 600, 700 leads into here. Hit next. There's going to be a little bit of field mapping. You're going to have to do basically telling high level, okay, here's the first name column, treat these as first names. Here's the last name column. Treat these as last names, phone numbers, and so on. Once that's done on the last step of import, you're just going to want to select the option that says Create a smart list. Again, title it, scholarship, play, reactivation, save that, you don't need to do anything else. And then boom, you'll pick right up where we are. Alright, scholarship, play reactivation. So once you're here, you can go ahead and select all of these. So again, make sure it's not over 800, preferably not over 700. Select the mal. And then we want to add to campaign workflow. So we're going to hit that. Okay, proceed. What is the campaign? So the campaign is the reactivation scholarship. Play this one right here. So you select that one. And then hugely important, you do not want to do it all at once. You don't want to blast 800 leads at once because high level will flag
Your phone number and you will be throttled to not be able to send. We don't want that. So you want to add to a drip mode. You can title it whatever you want to. Scholarship, play reactivation, date it if you want to. And here's where you can set it ahead of time. So start on what is the date you want to start on? So today is March 5th. If I wanted to start on Thursday, then I could just select Thursday and then what time? I would recommend doing it very early in the morning because we're going to drip this all day. So as early as possible, I would recommend eight o'clock or nine o'clock in the morning. I would probably do 8:15 AM So it's going to start Thursday at eight 15. And then batch quantity, we want to do 80, so we're going to do 80 texts at a time.
We don't want to go over 80. If you want to be even more safe, you could do 70 or 60 repeat after. I would do it after one hour and then send on, hopefully the math will work out 771 contacts 80 every hour. And then just do a little bit of math here. That's going to be about eight or nine hours. So I know that this is going to run until about five o'clock in the afternoon, and then I'll be good. So make sure that you're not at a thousand contacts or 1500 contacts because then it's going to run into the night and we don't want that to be even more safe. You can throttle back, okay, I only want it to be sent on Thursday. If your launch day is on Thursday, and I only want it to start from eight o'clock until I would not go any later than eight o'clock.
So 8:00 AM to 8:00 PM only on Thursday. So just make sure you do some math to be like, okay, if we do 80 per hour and we have 12 hours, is that more than by 771 contacts? As long as it's under, you're good. Once that's all set, hit this little button. I'm not going to do it right now for you, but add to campaign and workflow and then it's going to sit as pending until that day. Alright? If you ever want to check on the status, you can also go to bulk actions right here. Once that's done, and you can see here that it's going to say reactivation campaign right here. It's going to say scholarship play, and then it's going to have pending, and then you'll be able to see the date that it's scheduled to run. And then if you ever want to change it after the fact, there is an edit button here. You can edit the drip or the start date or the timing even after you set it. Once that's all said and done, to double check that everything is working well. Again, just go to the bulk actions and make sure that it's pending here and all the times correct. And then when you wake up on that day, at that time, it'll start sending automatically. Okay?
HighLevel: Sales Calendar
Alright guys, in this video we're going to go through high level how to edit the sales calendar. So to be clear, I would not recommend using your main sales calendar that you use for the paid leads on social media. I would use a separate calendar simply for tracking because your sales team or yourself needs to know the difference between whether a lead is coming in from social media for the general transformation challenge, or if they're coming in off of this partial scholarship because you're going to want to frame the conversation entirely different. So in order to know the difference, have two separate calendars so you can keep track of that. However, the only downside here is that the calendars won't talk to each other to allow for double bookings, triple bookings. So you might have multiple people show up at a time. So I would try to think through and coordinate the logistics of, okay, I'm taking scholarship play sales appointments on this time, so I should probably have the other times blocked off for the normal paid lead sales appointments.
Okay? So I would recommend using the sales calendar. If you are adamant about using your main calendar, that's fine. You could skip this video. Just know that tracking will be a little bit harder and we won't be able to use the pipeline, the scholarship play pipeline for tracking of the shows and the sales. Okay, totally fine. You can skip this video if you do want to edit sales calendar availability for this place specifically follow along in this video. Once you go into high level, you want to go down to the bottom on the left and go to settings I and then open up calendars.
Once you're here, you're going to see a calendar called partial scholarship giveaway. You can go ahead and hit three dots and open this up. If you want to change the calendar name, by all means go for it. That won't mess up anything. If you want to change the URL, you can do that as well. Colors and so on. But the availability, so this is a simple event-based calendar. This is now a round robin, okay? So you cannot select a user into this calendar. I try to keep things super simple for you guys. So all you need to do is just edit the exact availability that you want to take. Sales appointments. Here's the good part though, you're not allowing self schedules. This is not going to be public facing calendar that they can select anytime they want to. This is only going to be for you or your team to schedule manually through text message conversation. So you can, in theory, be fully open every day, as long as your team knows when they should be booking, okay? If you want to be a little more restrictive, then by all means on Sunday, if you're taking appointments on Monday at eight o'clock and to 12 o'clock, and then maybe again from one to two, you can select that and then of course you can change the intervals as well. How often do you want to have slots? 30 minutes, 60 minutes? How long do you want the appointments to be?
Do you want to have a minimum scheduling notice scheduling window, have any per slot, how many per day, et cetera. So once this is all filled out for you, then go ahead and save up here, and then you'll be able to use this calendar specifically and for these appointments. Now, if you don't know how to grab the calendar link, hit the little three dots here, hit share, and then this is the permanent link that you want to grab. Alright? Copy that. And then you can give this to your team, or you can keep it bookmarked. And then once you have the partial scholarship responses coming in, then you click on this link and then you can schedule directly on this page for them.
Pre-Launch Checklist
Alright guys, so this is the last video before your launch. All right? Again, remember there is a pre-launch checklist below this video and the previous videos to make sure that you have done everything you need to make sure this play goes as smooth as possible, right? So here's an example for you guys. Again, you should be filling this out all along, all these trainings, but at a bare minimum, minimal, you want to make sure that you go through the full portal. You have your details of the scholarship, you have your details of the partial scholarship, what you're selling. You have the timeline on the dates that you're running this thing you've edited, the landing page, you've edited the text messages, the workflow timing. You've published and activated all of the workflows you've edited, your sales calendar availability, if that's the calendar you're using, and then if you're doing reactivation, you have gathered the list, you've edited those campaigns, and then you've enrolled the leads in that campaign.
If all of those things are done and you feel really good about all those items, then you should be confident and ready to launch. Alright, one last piece I'll leave you with. The gym owners that crush this play are directly correlated to how violent they are in their promotion. Alright? This is you guys. Alright? We can build out all the systems that we want to inside of high level and support you guys, but at the end of the day, it's how violent you can be getting the word out there in your communities on social media, getting your team bought in and encouraging them to also participate in getting the word out there. Leaning into videos, being as genuine as you can be and using just all the platforms that you can use to get this word out, okay? If you do that and you do that well and you're thorough about it, then you will crush this play. Alright? Now in the next video, there is a post-launch checklist of a couple things that you need to keep top of mind. Once this is going and you're seeing your pipeline fill up and you're seeing applicants come in and you're starting to see all the activity, it's a couple of things to not forget to make sure that the plague does go smooth after the launch. So be sure to check out that video. There's a document on that as well. Good luck.
Post-Launch Checklist
All right guys, so a couple things to keep top of mind after you launch. Alright, three pieces here. One, you want to make sure that you change the domain link of the landing page to stop getting applications. Alright? Thinking through this. You have the public link, it's out there all over social media and everybody's phones through the text messages that even after you pick a winner, that link still lives out there. So people can still keep applying and they probably will. So to avoid that and avoid people getting the wrong impression or trying to apply after the fact, just go in and change the link. I'll show you how to do that. Next. You want to remove any leads from partial scholarship campaign ahead of time that you don't want to win. Like current members, if you're not running this as an ascension play and you don't want your current members to get a text saying, Hey, you want a partial scholarship, come in and talk about it, then you're going to want to remove those.
All right? Again, I'll show you how to do that. And then lastly, of course, you want to remove the grand prize winner from the partial scholarship campaign as well. Alright, so two things I want to show you here. One, how to changed the link. And two, how to remove people from the partial scholarship campaign. So inside of high level here, if you go to your landing page, which is insights funnels, scholarship, play, application, opening that up, all you're going to want to do is hit this little gear icon right here, and then just change this path. Change this path to something else. Anything else you could say, deactivated. You could just put in a bunch of random numbers and letters. And once you update that, that's going to update the link that gets sent to this page, which means that all the other links that are living out there, that was the old one, is not going to work anymore. Alright? So that's all you need to do. Super easy. Just change that to anything else. Update the page and then nobody else will be able to access this. Alright, now, second and third pieces, removing people from the campaign. So after you declare a winner and after you are getting applications pretty much between when you have received all the applicants, but you have not picked a winner yet. You're going to want to take this step, go into automations,
Find that scholarship folder,
Find the workflow that says partial scholarship campaign. You should see a bunch of people. This example is just two, but you should see really the amount of applicants that you have in nominees. You should see everybody waiting in this workflow and they're going to be basically being held here until the date that you want to launch, right? So that 30 minutes, 60 minutes after you declare a winner, this text is going to get sent out. So you want to do this step. Before that happens, all you need to do is open it up, click on this little icon right here, and it's going to open up all the names of everybody that has applied. Okay? All you need to do from here, you actually just want to close this out and then go to enrollment history here. From there, you're also going to see all the names.
Feel free to search the names as well. If there's a winner that you have and you only need to remove one person, you can search them. You're going to find that that person is in a wait step and it's waiting for the time, and this is the date that it's going to execute. All you need to do is just remove this contact from the workflow and then they're done. And then they've been executed and they're not going to get that text message right? So you do that with as many as you would like to, and now you can see there's only one person left. So make sure you filter out anybody that you don't want to get that text before it launches. And then everybody else left in here at the time that you've selected here will get those partial scholarship texts. I.
FAQs
Alright guys. So frequently asked questions, how do I find the applications right? In your sales pipeline, you're going to see the list of all the names of all the leads that have applied or nominated or responded. But if you're picking a winner, how do you actually find the content that was inside of the application to be able to pick that winner? The one who is well deserved? Here's how to do it. Open up your high level, and here's an example account for you guys. If you go into sites on the left hand side here, go to forms and then go to submissions.
From there, you can drop down here and you can see right here you have scholarship, play application and scholarship play nomination. These are the two forms that live inside of the planning page. The application is that first page and then the nomination is the referrals. So you can go ahead and open up application, you can change the dates if you want to, if you need to, but usually the last 30 days is fine. And then here you can see this account has already run this play and there's 57 records here. So we have 57 names of people that have applied. So you can feel free to look through these. You can just select them. And then you can see here the content, right? Here's the name, phone number, email. You can see what are your goals. You can see why should you be chosen to win. And everything that they said were they referred by anybody. And then same thing on the scholarship plan nominations. You can see here nominated reasoning. So this person's nominated their mother, so you have all the information you need there to look through those applications. And then you could also see the total of, there's 33 nominations here from that form, and then 57 from that form.
Intro to the Organic Acquisition System
What's going on guys? Brent here, the Director of Research and Development, and here at Gym Launch we're working on something huge for 2024, diversifying acquisition. Alright, so we are building and testing new ways to systematically generate leads in predictable way, alright? Outside of Facebook and Instagram, outside of transformation challenges, right? And we are super excited that we're finally ready to release the organic acquisition system. Alright? Now this is going to be a multiple part series. This training is going to contain part one, which is building and launching this system. Alright? So you guys can expect down the road in the near future, we're going to be adding on plays and tools and strategies on top of this foundation. So it's going to be critical that we get this right, that we can build on top of it. Alright? So following this exact system, in one year, a gym was able to generate 665 leads, scheduled 286 sales appointments.
So a 43% schedule rate. Have 247 of those leads walk in the door, which was an 86% show rate and add 143 new members onto their roster. So 58% close rate. Alright? They collected $10,000 in just front end cash alone. And if you didn't realize it already, this is organic. This is an organic system, which means zero ad spend, zero expenses in general, all of this can be generated with no cost, no money at all, just time. Okay? So what's the catch fair warning here. This is not going to be fast or easy, alright? With a strategy like this that requires no ad spend and we're not leveraging money, we have to leverage attention, time, resources, okay? So it's not going to be as simple as turning on a machine and setting it and forgetting it. Like ads. Just turn on ads and watch the lead flow come in.
There's going to be real work here. Alright? So it's going to take execution and it's going to take time to launch this and also ongoing effort to optimize and scale this tool. But will it change the acquisition game you're playing altogether? Is it worth it? So if you want to increase your total leads by 20%, reduce your blended CPL by 20%, which means if you take all of your leads and all of your ad spend, you would reduce your CPL by 20%. Generate leads that are more likely to schedule, show and close compared to paid leads. And on average, add 40% more members to your gym per week. That's exactly what we saw in the beta. On average we had four sales per week, we added on the system and they got one to two more sales on top of that. Alright, if that's you and you want that, then yes, I can tell you it'll be worth it. And don't worry, through this training, you focus on launching this and getting started and we will focus on giving you more and more tools along the way to make this as easy and simple as possible. My commitment to you is that this training is going to be simple. It's not going to be easy, it's going to be simple. Below this video,
There is a link for you to download the master checklist with everything you need from start to finish. Alright? This is one document at the start of this video. It's going to contain everything from this video to the very last video, alright? All in one place for you. It's going to have links for other documents, but this is going to basically be your Bible for your organic acquisition system. Alright? So pause this video, open that up right now. If you want paper and you're a physical person, go ahead and take time to print it out. Alright? It's going to be massively important that you do that. And please, please commit to on this document, whether it's digital or physical, take notes every step of the way and commit to actually executing on every step. Alright? So you guys, the next one.
The Strategy
All right guys, this is going to be the overall strategy of the organic acquisition system. Alright? So if you go into your Meta Ads manager right now, where you run your traffic from Facebook and Instagram, you'll see something like this. You'll see results are 25, reaches 6,472, and then impressions are 35,000. Okay? If we saw only 25 leads, what happened to the other 16,000 people that saw the ad? And here's what's going on on the left. You have most people just ignore it. They're just inundated with ad after ad. They're scrolling on social media mindlessly, they see it, or they might not even register. They see it and they ignore it all together and scroll past it. On the right, we have the 25 people that choose to click on the ad and opt in, but there's a middle part of this equation. The middle part, or people that actually do read the ad, they see it, it has their attention, but maybe there's skeptics, maybe their fear of commitment, they don't like that offer.
Maybe they're not interested in weight loss altogether. So what do those people do? They see your ad, they see the gym name, they look at it, it peaks their interest, but they don't go all the way to actually opt in. A portion of those leads are going to do research on the gym. They're going to pull up Google and put in the gym name. They're going to go to a Facebook page, they're going to go to the Instagram page. They're going to track down the owner and go into the owner's social media page, Yelp, better Business Bureau U, YouTube, et cetera. All these different platforms they're going to do research on depending on what platforms they typically use. And this is where the organic acquisition system comes in.
If you Google your gym's name, you're going to see all of these Google results right on the left. You can see here the website, Instagram, Facebook, mindbody, Yelp, another website, a local business like shout out platform, better Business Bureau, grew Pond. All of these are search results. And on the right you have your website. So this strategy, what we're going to do is we're going to take a website that we know converts well and that we're pouring attention and resources into continuously optimize it for conversions. And then we're going to link that website on all those pages to the website. So the all road system is going to be taking all the search results of everywhere else a lead can go anywhere else that you'll have their attention and redirect them all into one place, which is the website. So there's a couple parts here. One, we need to make sure the website is well designed for conversions. And two, we need to make sure that website exists everywhere. And then three, we need to actually offensively drive traffic, not passively, but actually actively drive traffic to this website for even more conversions. Alright? So here's what the strategy is. You have the website,
You put on a special offer, something that's different from your paid ads because this person saw paid ads, they saw the offer for whatever reason, it didn't intrigue them, they didn't click on it. Now they're going somewhere else being redirected to the website. If that offer is the same, the result's going to be the same where they don't do anything. We want the offer to be different. And this training is going to go through what that offer is. Next, they're going to fill out that form similar to the Facebook lead form, but it's going to be on the website. And then that's going to funnel directly into high level to be treated like all other leads using pipelines and calendars and all the things you guys are familiar with to leverage high level as the tool to actually manage leads and sales, right? So once this is set up and you're converting leads for organic traffic to get organic traffic visitors, you'll get real opt-in leads.
Alright? So you can start using this site as a tool for countless other plays, right? So there's one example of hundreds of plays that you can run to drive organic traffic to your website. Alright, so here's the game plan. Going through this training, you're going to go into one actually building out your website. Alright? So I'm going to go into more detail, but you're going to have the choice to either use your existing website if you're bought into that or create a brand new website, you'll have the choice. Two, understand high level, so templates, pipelines, SMS campaigns, how to leverage that. Three sales systems. So you're going to choose between a single, which is a simpler, less time consuming, less complex strategy, or a dual acquisition system where you'll be able to maximize your throughput, but it'll be a little bit more operationally complex. Alright? Four, actively driving traffic to that website. Five, we're going to launch that website and make sure that it's actually public. And then six ongoing optimizations. This is not a set and forget a tool. This is you're going to measure stats, you're going to see what's working, what's not working. You're going to be able to tinker with it. And then over time, as you follow the system, that website is going to get better and better and better. Alright? So let's get started. Okay?
Current Website or High-Converting Template?
Alright guys, so you have your first big choice here. You have the option to either use your current website, your existing website for all the steps going forward, or use one of our four high converting templates as your website as a brand new website. Okay? So before we get started, just want to double check that everybody has access and has this document in front of them, whether it's digitally on your computer or printed out physically on your desk. You want to make sure that moving forward there's going to be notes that come up. There's going to be things you're going to need to remember. This is going to be your checklist. Make sure you hit all the to-dos. If you miss a step, it might not work. So this is our way to stay organized. Do not move forward until this is here. Now before we get into the website, make sure that you have all your go high level assets already loaded in your account. Easy way to double check that is log into your go high level account, go into automations, and then simply search free class workflows. Okay?
You do that, you should have two folders come up. One's free class workflows and one is for extra tools. Make sure you have these. If you don't have these, then that means that you do not have the assets and all you need to do is reach out to support. You can do that with this tab right here and just request a go high level, add-on the organic acquisition system. Usually same day they'll get back to you. You'll have it loaded in your account in no time and then you can continue with the training. It's not going to be worth going through these videos if you don't have access to the assets that we need. Otherwise you're, you're going to be watching these videos twice and it's going to be a waste of time. So a lot easier, a lot faster if you execute on the steps as you watch these videos, right?
So referencing this checklist here, you have the option to make a choice. You can either use one of our templates or you can use your existing website. And here's the logic of the decision. I would say if you are one tech savvy and you trust yourself to follow all these steps on your own website hosting platform and you, you're confident that you can figure it out. And two, your current website already produces leads. You already have contact information and names on a consistent basis minimum, I would say one lead a day. If your website is already producing that and you trust yourself to be able to be on your own with a little bit less support and make these changes and follow these steps on your own, then by all means use your existing website. If you're somebody who needs support and needs step-by-step instructions on how to make edits to your website or your website is producing very little or no leads at all, I would highly, highly suggest using one of our templates. It's going to make things much easier and there's going to be a lot more likelihood that you're going to get more leads because we've already tested these templates
And we know they're high converting. Okay? Now disclaimer here, if you are planning on using your existing website, you will not be able to rely on gym launch support for questions about your existing website, okay? Your website's going to be hosted on either Wix or WordPress or Squarespace or any of the other hundreds of website hosting platforms. Our team can't learn all the features about all of them. So this is where I'm saying you're going to be on your own either to figure it out yourself or reach out to that platform's support and ask them how to do certain things. But you absolutely can rely on our team. If you are using our templates and you need help making a change, we can by all means help you there. So the next videos here are going to be broken up into two parts. You're going to have all the steps for an existing website and then all the steps for a brand new website. If you're doing one, you don't have to watch the other. So to be perfectly clear, if you are using an existing website, just watch that section and then you can skip the new website steps and then vice versa. If you're using one of our templates, skip the existing website steps. So that's all I got in this video. So you guys, the next one.