CoachBot Video Transcripts-35

Intro to the Organic Acquisition System

What's going on guys? And welcome to the introduction of the Organic Acquisition System. Alright, here at Gym Launch we're working on something huge for 2024. It's going to be diversifying acquisition. Alright? So we're testing new ways to systematically generate leads in a predictable way, completely outside of Facebook and Instagram. Completely outside of transformation Challenges, it's going to be huge. So while we're in the lab testing and creating new stuff, we wanted to give you guys a few plays, a little sneak peek that are pieces of a larger project coming out of the road. Here's the plays. These are three mini plays that won't take a whole lot of effort, won't take a whole lot of time or resources, but will be extremely powerful, especially if you do them consistently. Alright? The first one is called the All Road System. This is an entire system and framework that you can use in multiple different ways. An example to use this is called the Sweaty Selfie Sweepstakes. Number two, free Cash Fridays. And number three, hidden Leads Framework. All three of these are extremely powerful and once they're done consistently can really add volume in leads to the top of the funnel, making everything else more powerful, shows, schedules, closes, front end cache. So we're going to go over all those in depth in the future. Radios.

Mini Play 2: Free Cash Fridays

Mini play Number two, free Cash Fridays. So this is a simple but effective referral play that you can run each and every week to systematically keep referrals top of mind for your members, all without sounding desperate or like a broken record. Now I know all of you guys want to drive referrals, but you feel like you're annoying your members. Here's how to do this. First. If you don't know how to already, this is how to calculate your client acquisition cost or your cac. You want to look back over the last four weeks and total up your ad spend. So for example, if you're spending a hundred dollars a day, that's a hundred times 4.3. It's 4.3 weeks in a month. So that's $4,300. Next, you want to find out how many members you sold in the last four weeks. Now to get even more accurate, you want to pull only sales from paid traffic, not organic, not walk-ins, not referrals, only organic traffic, only paid traffic. Then take your total ad spend, so that's the $4,300 and divide it by your total sales from paid ads. So for example, $4,300, maybe you had 28 sales from paid ads. You divide that out, that's $153 cac. So it costs you $153 to acquire a member. Extremely important. Now, if you know it costs you $153 to get a sale, in theory, if you paid a member $153 to get a referral instead of Zuckerberg, it would be the same for the gym, but that money would go to the member, which would be better.

So here's the deal. Every Friday, you or your staff will go live in your members only Facebook group. If you don't have one, highly recommend making one. You want to start off with one week of promotions. Alright, so this is a one time leading up to that. First go live, do a week of promotion, letting your member know that every Friday you can call it free cash. Fridays, you'll be giving away say 25 to a hundred dollars for each referral. Alright? Have fun with it. You can flash real money, you can use a fake money gun. You can put up posters, emails, SMS use, go high level, use whatever you can to get the word out there that here's an easy way for your members to make money. We will pay you, right? It's a very easy hook. Everybody wants to make money that following Friday.

You want to go live in your group and specifically call out each member that referred that week. Alright? So, hey Susie. Hey Johnny. Hey Bethany. Thank you for your referrals. Here's your 50 bucks, here's your a hundred bucks, it's here at the desk. Come pick it up the next time you're in. Alright, so you want to flash real money at the camera, tell the member to come in for her free money for referring this week. It's a go live video and it's in the members group. Alright? Now, we don't suggest maxing out your CAC to pay your members for referrals. That's just your budget. So if your CAC was $153, you can run this play with $50.

It's best to divide your CAC by two to three. So we have a starting point, and here's the key piece. So you have room for multipliers because this is where we can keep it fresh. So instead by, you can keep it fresh by doing a special two to three times multiplier. That's this week only kind of deal. So instead of earning $50, you could be 150. So this way you can create even more attention when needed so you don't feel like a broken record. This is where you can have fun with it, right? Members get used to, oh, free cash Fridays, here's the 50 bucks that go to a handful of people. Boom. You need to get more referrals. We're going to do a three x multiplier this week, like heads up to everybody. Instead of $50, it's going to be $150 and you could just kind of pour gasoline on the fire to make this more fun and more exciting again, so you don't feel like a broken record.

Alright? So this play isn't powerful in a way that we're paying members to get referrals. I think a lot of you guys already know how to do that. What this is, this is a system that you can do each and every week to drive your members to refer consistently and not feel like a broken record while doing it. Because a lot of you guys run these type of plays, but only do it maybe one time, two times you get a couple members to refer and then you forget about it and you go do something else. Again, this is a system you install permanently and you could delegate this to a staff member and you could just keep it top of mind, keep it in front of your members every single week, and members will start expecting every Friday if you're calling out the members that referred.

Okay? So here's the action items. If you wanted to play this, play one. If you don't already have one, create a Facebook group for members only. Two, you want to prepare for a one week of promotions. This is the one time thing, right? Leading up to your first free cash Friday, you want to announce this to your members, tell 'em they can win some cash. Tell 'em how much it's going to be. Use money as an attention grabber. And then every Friday, same time, same place. Go live in your group and call out each member that referred to come pick up their money. And then lastly, have fun with it and throw in some multipliers. Alright? Now, pro tip here. I want to be super clear. You are not giving out cash to members that their friends come in for a free trial, a free pass, whatever, or they come in for a consultation. You're only paying out members that actually purchase at least your introduction program. So do not pay out money unless that referral gives you money. So those are the action items. Deploy this, that play. I'll see you guys in the next one. Bye.

Mini Play 3: Hidden Leads Framework (pt 1)

Mini play. Three, the Hidden Leads Framework. Now, revisiting this from the All Road system, when you run ads on the left here, you have most people ignoring your ad, right? They see it. They might not even actually see it, they just scroll right past it. On the right, you have what you call leads, people that actually opt in. Middle section is a huge opportunity. Again, made up of skeptics, fear of commitment, weight loss, transformation, challenge, et cetera. It's a bunch of ways we can capture this. Some of them, like we went over before, will navigate away from that ad search you on social media, Google, and now that you deploy the first play, they'll land on your website and you'll convert them. But that's not what everybody will do. Others will see your ad, they'll be interested in your offer, in your transformation challenge, but they might be too skeptical to actually opt in.

So what do they do? They'll react to the post or throw a question in the comments, right? These are basically going to be window shoppers. So a lot of you guys, somebody walks into the gym, they open the door and they walk in, or AKA, they opt in. You guys got it? You guys got a system down, you know how to convert them. But the people that never opened the door and are just looking in the window, window shopping because they're too scared to walk in AKA. The people that are liking commenting on the posts, you guys never even work.

The most effective gym owners are the ones that will see the people window shopping. They'll see the people peering in from the windows. They'll read their face and see that they're nervous and they're not going to take the first step. So the gym owner will walk up to the front door, open the door and invite them to come in. That's what this play is. This play is working. The likes and the comments on your ads. The people that are too skeptical to opt in, you need to walk out there, open the door for them and invite them in. It's a different approach.

So most of the time, that's where the lead journey ends. They just like and comment on the ads. So in the next few videos, we're going to go through the best steps to engage with and capture these leads. Here's the best part of this, because you might think, okay, that's not a whole lot of opportunity. First of all, it takes barely any effort at all. It'll take no more than 15 minutes per day. Next, following these steps will result in even more likes and comments on your ads. There's an exponential effect here. As you engage and as you promote engagement on your ads, you react to the comments and the replies, you reply to those comments, you encourage more. Your friend requesting and working the leads that maybe even just put in a reaction, never even commented, that will promote more leads to react to those posts and then those ads themselves, Facebook will prioritize to do better. Alright? So not only will you get more comments and this will compound, your ads will actually be more effective. Alright? Now, the leads

That end up getting scheduled are more likely to show and close because Opt-ins, they've done everything themselves. They don't feel catered to. They're the ones that took action. However, these people that are window shoppers that just peer into the window and never actually open the door, they will appreciate much more you going out of your way to go reach out to them and meet them where they're at. So they'll be more respectful. They'll have a higher show rate, they'll have a higher schedule rate, and when they do walk in, they'll have a higher close rate because you met them where they are. Alright? Do all of this. You'll get a 10, 20% bump in total leads with no extra ad spend. So you have 15 minutes a day of work, a higher schedule ratio rate, and close rate on these types of leads, and you will get a 10 to 20% bump in total leads without spending any more money on ads.

What that means too, just to drive this home, is that if you get 20% more leads in the top of the funnel by doing this, technically, if you look at a blended CPL, if your CPL is $20 per lead, getting an extra 20% of leads will decrease your total cost per lead by 20%. So instead of $20 per lead, it'll be 16. Okay? So that's the power of this play. So again, in the future videos, I'm going to walk you through the exact steps to take to make sure that you're working these leads properly on both Facebook and Instagram so that you can effectively do this yourself or delegate this over to a team member. I.

Mini Play 3: Hidden Leads Framework (pt 2)

All right guys, now we're going to start with Meta Lead Center. So this is going to be the first step to get organized to figure out where all the leads are that have liked and commented and engaged with your ads, but didn't necessarily opt in. Alright, so here's the first step. I'm going to get out of this and I'm going to share my screen and I'm going to log into my Facebook page. So just like you guys would do, you want to make sure that you're logged in as the gym owner and at least that your personal profile on Facebook has access, has admin access to the business page. Alright, so here's my personal page. I'm going to navigate on the right hand side here. And where you're going to need to do is you're going to need to log in as the gym name.

Alright? If you don't have this, that means you don't have permissions, admin permissions for the gym. So you're either going to need to get those or you're going need to have the gym owner or somebody else do this, right? So I'm going to go ahead and log in as the gym left hand side, meta business suite. This is where you want to go. So you can click on that. Now if you are on mobile, just a side note here, and you're not doing it on the desktop, maybe you're just on the go, your phone's easier for you, totally fine. If you don't have the app already, there is a Meta Business Suite app in the app store. You get that, you could log in as the business and you could basically have the same features here. So you can follow these same steps. Might be a little bit different as far as the design goes for mobile versus desktop, but in general the steps are pretty similar. Alright? But I'm going to show you on the desktop version. So once you're in Meta Business Suite, you can go to lead center here, I'm sorry, you go to Inbox. Inbox and then you're going to be able to find here all of the engagements on all of the ads. So you have Messenger. So this is going to be, if anybody messaged your business directly, you have Instagram, you have Facebook comments, you Instagram comments.

So for example, Facebook comments here you can see all the engagement on some of the ads. Find a good example for you guys. So here we go. So looking for 16 ladies. So here's an ad. If you scroll down, here's where you can see all of the opportunities. So there's 23 people, and I'm pretty sure a good portion of these 23 people never even opted in, they just liked. So these are potential leads for you. Same thing with the comments, honestly, it's a higher priority to work comments first. So in a future video, I'm going to go in depth on the exact scripting and the process that you should have to reach out to all of these leads and what makes the most sense as far as restrictions and how to best actually reach the people that are engaging. But this is your starting point. So this is looking through, if you're not normally in this platform, there might be a bunch of notifications you need to catch up on. So get comfortable, get familiar with these, but this is how you gather

All the opportunities you have in one spot. Now, as far as timing goes, it's going to be best to do this in real time, in as real time as possible. Just like everything else related to nurture, speed to lead is going to be the most important thing. So if you do have the mobile version and you are going to be tackling this, it's best to make sure the notifications are turned on your phone and that every time you get a, you get a comment on an ad, you get notified immediately and you can work these leads as quickly as possible. Alright? That's going to be the most important thing. If you are a one man, one woman show, and maybe you can't actually work these in real time, a good secondary step is to follow the 9 3 6 rule where you're checking this on a schedule two to three times a day and keeping up with it that way.

Alright? It shouldn't take any longer than five, 10 minutes each sit down. So really you're looking at usually around 15 minutes total per day of work. But these leads really matter. To reiterate one of the last videos, these leads have a higher schedule rate, higher show rate, higher close rate, because you're meeting them where they're at. They're not doing all the work they feel catered to. Don't overlook this opportunity. This is going to be the starting point. Log in here, get familiar, start understanding all of your notifications. Instagram and Facebook are both accessible here. And then in the next video we'll walk through the actual process to work these leads.

Done-For-You Appointment Setting
(New Gym Lords) INTRODUCTION

What's going on guys? My name is Brent. I'm part of the Gym Launch team and I'm super excited to welcome you to Done For You Nurture. Now in this video, this is going to be a short video, just doing a quick introduction of really what to expect, what the goal of this service is, and ultimately what you need to do moving forward, what your action steps are. So first of all, we're going to go over the goal. The goal of this service is to give you time back. That's the number one goal we want to do. This is a done for you service, meaning we're doing something that you're used to doing or that you should be doing. I want to be very clear here that we are not you, the gym owner, the one in the gym that understands the brand, that can speak directly to the leads and the members is going to be the most effective person.

Most of the time people in this service are going to see similar or even slightly less, slightly worse results in the schedule rate and the show rate of leads, okay? However, if you add up all the time that it takes you to nurture somebody five hours, 10 hours, 15 hours, 20 hours a week, we're going to give you that time back, okay? So if you're used to seeing 40, 50% of leads come in the door, 40, 50% of leads, schedule appointments, maybe you'll seek 30, maybe you'll see 35%, maybe you'll see the same. But the goal here is that you now have 10, 15, 20 hours a week back to now do something else. And that's where Jim Millers have this crazy lever to pull of. We will do something that's going to be good enough that will get you leads in the door without you doing barely any work.

And now you can take your time and you can focus on the next biggest thing, whether that's generating more leads in different sources or focusing on sales and getting your sell rate up, or maybe working on retention and hosting events or working on the intro journey of a lead, whatever the case may be. That's the lever here that we're going to pull is that we're going to do nurture. That takes a lot of time from you. We're going to have average similar results of what you see, and then you're going to be able to take that time and now do something that's going to affect the business even more. So overall with us doing our thing, you doing your thing and focusing on something new, the overall business is going to grow from this point forward. Okay? So that's the whole goal. I want to be super clear.

Now, there are cases that we do outperform the gym owner that I just don't want to make sure that's not the expectation going into this that you should expect to see similar or even slightly worse results. And if you happen to be the minority that we are able to outperform you as a gym owner, then fantastic. That's icing on the cake. But the goal here is giving you time back to focus on the next most important thing, okay? Now, expectations. Here's what we have. We have three things that you should expect coming into the service besides time back, okay? Our goal is to get leads through your door. Obviously we're going to generate leads,

We're going to take those leads and we're going to get as many people scheduled as possible. And then out of those scheduled, we're going to try to get as many people to show and walk through your door as possible, okay? Usually we will do that through a variety of different things leaning into go high level for automatic text messages and emails. But then also we have a team, a human team that will be calling these leads, alright? So as soon as they opt in, we'll be calling them, we'll be calling them to confirm their appointment. We'll be calling them multiple times a day, even if they have not scheduled yet. And all of this approaches of how to get leads to schedule and show are going to be constantly optimized. So there will be a video further into this portal that shows you the specifics of exactly what the cadence is of what we're currently doing, of how many times we're calling your leads when we're calling them, how quickly you can expect us to call them.

But just overall expect that we are constantly testing, we're constantly iterating and making sure that we are split testing and improving to make sure we're not overly nurturing and we're not under nurturing leads. Okay? Now the second thing here is that this is your gym. We fully understand that when our team is calling one of your leads, we represent your gym and your brand and we don't take that lightly. We have made sure the onboarding process is extremely thorough. We're incorporating as many of your pictures, your team, your names into the process as possible, but then also understand that we still are a human team. So there still will be errors and mistakes and things that are missed throughout the journey, okay? That's to be expected. But just know that we have processes in place to constantly make sure that we have high expectations with our team, we have high standards, we have low tolerance, and we're going to do everything in our power to make sure that every single call is as perfect as possible, but human error does occur.

Okay? So just try to think of full picture of if you've reviewed 50 calls and two or three or five of them happen to be not perfect, we will take that percentage any day, alright? However, just overall understand that we understand we're representing your brand and we don't take that lightly and we know if we make a mistake that is a bad look on your part. And then also if you make a mistake, if you don't do your part, then our team won't be as effective either. Okay? And then the third thing here is that your time is insanely valuable. Alright? So I already touched on this previously. The goal here is to give you time back. However, I want you to understand that there are a few instances that we are going to require some of your time, alright? There's going to be updates you're going to need to make, there's going to be times that you're going to be tagged in and just know that when we ask you to do something, there's no better way to do it.

That you have this power as a gym owner where you should be more effective than any other human being on the planet. We're going to do as much as we possibly can, but there's going to be certain times in the process that only you can do something. So just know that we're very selective of what we're asking you to do, but then if we do ask you to do something, make sure that you consistently do it so that we can both be super effective right now. Next steps here, next steps for you after you finish this video is I want you to go through the entirety of this training. Watch every single video. I try to shorten as many of the videos as possible and cut out anything that you don't need to know. So everything in here is very relevant and you should be aware of.

And the second thing in here, when I go over your responsibilities, all three things are going to include check and go high level daily. Alright? That's really all that you need to do, alright? So just make sure you keep that in mind. If your account is live right now and you're watching this video, make sure right now today you have it blocked off in your calendar. Or if a team member is managing that, you make sure that they are held accountable to checking, go high level daily and completing the handful of tasks that we're asking you to do on a daily basis. So as long as you do those two things, complete the training and check go high level daily. We should have no problems at all. I'll see you in the next video.

How to Leverage Your Extra 20 Hours Per Week

Alright guys, in this video we're going to tackle how to leverage your extra 20 hours per week. Alright? On average a gym coming into done for you from doing Nurture on their own will see similar or even slightly worse total throughput. Alright? So a gym owner might be holding down the fort, handcuffed each other, their phone twenty four seven, not being present with their friends and family, and they might be producing a 45% schedule rate and a 40% show rate. Phenomenal. So 18% of total leads are showing up to the gym. Alright? Now with done for you, they might be seeing a 50% schedule rate, maybe slightly higher, but 30% show rate. So quite a bit worse, meaning that instead of 18% of leads we're at 15% of total leads showing up to the gym. So that's overall a 16% decrease in total throughput, which means a 16% decrease in total sales.

But since the Gym Lord's on Done for you get an average about 21 plus hours a week back, the question here is, can you take action with 21 hours per week and do higher leverage activities that would make up for that 16% dip? And then some, alright? That's exactly what happens with most of our clients. So an extra 21 hours per week leads to higher retention, stronger community, better team, higher frontend cash, higher close rate, and increase in overall revenue. So the gym does better, even if total throughput on paid leads decrease. And we'll take that trade off every time. If the gym net positive grows, we'll take that. So the main question here is, what are the highest leverage activities that you can do with your 21 hours that you found that are new per week back? So this happens in your gym? Alright, so we've put together a training for you guys going in depth on three evergreen systems that you can install in your gym as soon as possible.

So all three of these plays are organic lead gen plays that require zero ad spend. So we're not going to ask you to spend any more money and they will produce 10, 20, 30% more leads in the top of the funnel so that even if you see a 10% dip in show rate with leads from paid ads from done for you, you'll getting maybe 20% more leads from other sources, which means you'll be net positive, right? 10% decrease from done for you, but 20% increase in total leads. That's exactly what happens on the majority of the accounts in done for you. And you'll be net positive all without working your leads. So taking away the one thing that's the most miserable for gym owners, right? That sounds pretty good to me. So in the next section, this is just the introduction. We're going to cover how to execute on these three plays. Here's the action items. Alright, so here's what you need to plan on for the future plan to deploy each of these systems over the next month. Alright? This is the best kind of onboarding period that we find we've done for you this next week. So these next seven days or so, we want you to dive into the done for you training. You should have already completed this. Go back and review them. Make sure that your team's educated on them. You have a

System. You know how to hold your team accountable to doing the three things that we need to inside of high level to make done for you work properly. So that's first and foremost prep to go live. Make sure that you go live. Make sure that the system's working week two. So once that's all done, done for you is working properly, you'll understand your responsibilities, how the system works, and if you delegated any of those responsibility, your team's doing it. Week two is to execute on the first play here. Alright? So this next video that you'll be watching is play one. Alright? It's mini play one. You do not need to do this play until week two. Alright? So from the end of this video, you actually don't even need to watch them. It would almost be a distraction for you to watch them right now.

So just know week two. So about a week or two after watching this video, you're going to deploy that play. Then week three, you're going to deploy the second play. And then week four you're going to deploy the third play. So we're going to stagger this most important thing is done for you, but then these three plays are going to be deployed over the next three weeks. So you can make up for that possible dip in total throughput. So best thing to do, pro tip here is to go into your Google calendar or wherever you keep track of your schedule and set a reminder one week out, two weeks out, and three weeks out from the time of watching this video to come back to this place and watch these videos to deploy them. Assume you're going to forget and just put it somewhere where a week from now you're going to see that and you're going to remember to come back to this spot. So that is all in this video. We'll see you guys in the next one.

Intro to the Organic Acquisition System

Scholarship Play-OVERVIEW

The Application Landing Page

What's going on guys? In this video, we're going to go over high level and how to make edits to the landing page that you're going to use to gather applications for the scholarship play. Alright, so sharing my screen here. Here is high level. It's going to be similar to what you see inside of your high level. What you want to do is you want to follow along with this video and make the edits where I point out, okay, you want to make sure that the landing page is on brand to you. You're putting your logo in there, you're putting your gym name in there. If you have a specific name of the scholarship play, if you have a specific value, length of time, you want to make sure that you customize that inside of the landing page because everybody that is applying for this giveaway is going to go to that landing page.

So this is going to be your main tool that you're leveraging to make this place successful. So you want to make sure you put a little bit of time into it to customize it to your brand. So follow these steps. You want to make sure that you open up high level and then go to sites on the left side menu here. Make sure that you're in funnels. And then you're going to see here, it's going to be a trophy. Everything in high level that has to do with the scholarship play is going to have a trophy here to make it easy for you guys to see it. If you have a bunch of funnels in here, you can also search in the search bar, scholarship play, and it should come up if you click on that and open it up. You're going to have three pages here. Alright? The structure of this lending page is one, the simple application. Hey, let us know who you are and why you're applying for the scholarship, why you think you deserve it, why you think it should be picked. Once they submit that form, boom, they're going to get added to a second landing page, which is, Hey, two x, your chances to win by nominating a friend. So this really gets referrals top of mind for every single applicant.

And then lastly, once they nominate somebody, then they're going to get a general thank you page saying, Hey, you're registered for a chance to win and we'll be reaching out to you on this day, this time, right? So here's what you want to do. First, you want to go into the landing page here and you want to hit this little edit button, and then it's going to take you into the landing page builder. This is relatively simple to use. You could really just click anywhere. You can see here how it says Glass and berry kickboxing. You can click that and change your name, A, B, c, fitness. So change it to your name. If you have a different value other than 5K, by all means, change the value to whatever you'd like. If you want to change the title, change the title on the right hand side here. You have the spacing if you want to change the alignment, if you want to change the font size, change the color. It's all pretty straightforward for you guys. We also have a timer here that you guys can use, and if you click on this, then you'll know the time that this should end.

So you can make it the real date at midnight on Sunday night or Monday night, whatever you guys want. So the timer is true, and it will count down until you will not take any more applications right now. You can add logos here as well. If you get this little plus icon here to add elements, then you can go down to images here and you can drag an image wherever you'd like. And then you can put your logo right here by clicking on the box. And then here's the image. You just hit this little file button and it'll open up the files. Okay, and then the last thing to point out here, if you scroll all the way down, here's a whole section of testimonials with another button on it, and then gym name at the bottom here. So you have another timer, another button.

And then if you want to switch out any of these testimonials or if you want to delete them, by all means, delete them or switch 'em out with your custom before and after pictures or testimonials. By all means, add all of that there. Once that's all done and you're happy with how it looks, you can hit this little button and preview how to look publicly. Don't worry about this. If that pops up, you could just cancel it and then open it up again. And then this is what the page will actually look like to the public. If you're happy with how this looks, then you can go back here and hit publish and save, and that will save all your results.

Social Media Promo

All right guys, so at this point you should have what your grand prize giveaway is, what the value is, what the value stack is, what the length of time is, and then you should have what your partial scholarship value is. What is the first a offer that you're selling? So how much of a discount on that service that you've used for the grand prize? And then what is your downsell on that as well, which would be a percentage off your front end challenge. Okay? So you should have all of those details laid out and the schedule of when you're teasing. And then what four days are you launching? Alright, if that's not done, pause this video, take time to think about that and then come back here. Now in this video, what we're going to do is we're going to go over the social media promotion, the schedule, and we're going to give you guys some scripts.

So right here under this video as well, you're going to have a document. It's going to look something like this. It's going to say scholarship play, social media schedule, and it's going to have everything that you need to not need to think and do this promotion on social media. Alright? So I'm going to walk you through this. I'm not going to go through everything. I'm just going to overview this and then you can take a look at it deeper on your own. Alright, starting off here. Social media pro tips. Alright, first of all, you want to try to utilize video as much as possible. I know some of you guys might be against using video or being on video or maybe you feel like you're not good on video. I would highly suggest either having somebody who is good at it, using somebody on your team or buckling down and just doing it.

Alright? Videos seem to work a lot better with engagement and it comes across a lot more sincere in the giveaway right? Next, you want to post to your personal and business pages. You want to make sure that you're leveraging your personal pages as well. Don't make it all about business, make sure that it's on Facebook and Instagram and any other social media platforms that you want to use. But then don't only use it in your business page, but use it on your personal page as well. Okay? Next one. You want to make sure that you have all of your staff, all of your coaches, front desk, anybody that's on your team, even encourage your members to comment and share all of the posts. The more engagement you can get, even if it's from your team, the more Facebook will get that post in front of the other eyeballs. So almost make it mandatory for your team. Hey, I need you guys to share this post every day for the next four days.

Next, as you're talking about the giveaway on the video, you want to make sure that you very clearly are encouraging all applicants to comment and share for a higher chance of winning gamified a little bit. Not only do you need to apply and let us know what your story is, but if we see that you liked our post, if you see that you liked our page, if you see that you commented below and you shared it and you're nominating friends to do it, you have that much more of a chance to be picked for the grand prize. So make sure that you gamify it in the

Video. And then lastly, you want to encourage all applicants to nominate somebody, and if that person wins, then they'll both win, right? Make sure that that's understood. Not only are you increasing your chances to win yourself, but if that person that you nominate is also picked, you will both get the grand prize, which does wonders for incentivizing referrals. So teaser, so teaser copy here. Here's an example for you guys. Now I want to be super clear. These are just examples, alright? I do not expect all of you guys to copy and paste all of this and use this exact template. You want to make it unique. You want to make it your own, you want to make it on brand. This is just an example from one of our gym owners that crushed this challenge to be able to follow a framework. So the copy here is big announcement coming tomorrow at 9:00 AM You want to make sure you call out the time of the day. I'll actually highlight that for you guys. Everything that's highlighted is are things you need to pay attention to. So something huge is coming. You tease, tease, tease, tune in time and day on all social media. Trust us, you don't want to miss a spread the word mark your calendar. See tomorrow. Alright? So you want to make sure you're calling out the time of the day and just teasing it a little bit.

So that's the copy. But then again, we highly suggest actually doing a video. So here's a screenshot of one of our gym owners on video teasing the challenge and then this is her video script. Alright, so I took her post, her real post that has real engagement that ran through this challenge or this play and transcribed it for you guys. So you have exactly what she says here. If you want to see the actual example, you can click on this link and go to her Facebook page and see the actual live video. Okay, that's the tease. That's suggested Wednesday. Then on Thursday, which is day one, you want to launch this. Here's the big announcement. You want to make sure that you explain that you're doing a giveaway. You can name it something special if you want. And then you value stack everything that you possibly can and then you try to value it at it's suggested to do over $5,000.

Okay? Clearly stating that scarcity and urgency, how long they have to apply to win, and then encouraging like shares and comments. Now here is where they'll put their link to apply. So you want to grab that link from the training that we went through on the landing page, grab that link and then make sure that you add that link in every post that you have. And just that link is your bread and butter for the entire challenge. So you want to funnel as many people, as many applicants, get as many eyeballs on that link as you can. Post it everywhere, have your team post it. If you're doing it internally and you want your members to apply and you're using it as an ascension play, feel free to put up flyers or QR codes internally on flyers as well and push everybody to that page. That's only going to make it that much more organized for you guys to reach out to everybody and schedule them to come in for the partial scholarship.

Now, here again, we have the transcribed video script from the post here. So you can see here the format was she has her copy that was in text on the post, but then she also went and did a video and posted on Facebook and Instagram on her personal page and her business page and these are the words that she said. Alright, and again, you have the example of video right here. And then we just do a very similar approach for day two, day three, day four. Make sure you're always explaining when the winner will be picked, how long they have to apply, encourage lectures and comments and encourage nominations and referrals as well, right? Again, adding the link everywhere you can. Here's another video transcript example for you guys, and then boom on Sunday or whatever your last day is, you want to make sure that you're very clearly stating, Hey, this is the last day to apply.

This is the last call. Again, what's the value stack? What's the value? When is the winner going to be picked? Make sure you like sharing, comment and refer again, add the link video script. And then lastly, we have our winner announcement. So this is the whole point. You don't want to hurt your integrity or your brand not announcing a winner. You're drumming up all this excitement. You want to make sure that you're publicly picking a winner and you're congratulating whoever that winner is to come in and receive their grand prize for free. So here again is an example of the copy video. We even have an infographic here as an example with the winners. Now, this gym owner happened to pick three winners just because she got a ridiculous amount of applicants. I think it was 300. So she felt like she needed to give more than one winner, which is totally fine.

If you want to give more than one, by all means you can. So it was a nice little surprise for the community when she picked three. If you want to get fancy with a graphic like this, by all means do that. Right? Here's a good example for you guys. So all that to say that again, best practices here, use video post on business and personal post on as many platforms as you can. Make sure you use your application link from Go high level to push as many applicants to that link as you can value stack, have the highest value. You can encourage referrals and encourage to sharing, comment and get your team involved. Do all of those things and you guys will get more applicants in the giveaway than you know what to do with.

HighLevel: Sales Pipeline

All right guys. In this video we're going to go over the sales pipeline that you'll be using to keep track of everything and make sure everything's organized for your scholarship play. So sharing my screen here inside of high level. In order to get to your scholarship play, you just want to hit opportunities here in the left, and then in this dropdown, you should have a pipeline called Scholarship Play with the trophies, right? Once you open that up, this is what you'll see. So I'm going to walk through, this is going to be a pretty short video. I'm just going to walk through the stages so you understand as this thing is running, how do I stay organized and what do each of these stages mean and what do I need to do? Okay? First stage is reactivation campaign. Alright? So if you choose to pull a reactivation list of leads that you own inside of high level, and you want to run say, 700 leads to get the word out about the scholarship play, then as we enroll those leads into the campaign that's already built for you, you'll see all the names pile here, right?

So if it's 700 people after that first launch day, you should see 700 leads inside of reactivation campaign that are being worked. If anybody here that's being reactivated replies positively to any of those texts, they'll move automatically into reactivation replies. So these are leads that you work, that you provide them with the link, or you answer questions or you engage with them to get them to apply. So that's one effort. Reactivation, we're going to get replies for you automatically, but then it's your job to take the conversation, give them a link, and have them apply. Next we have nominees. So this is from the landing page. If somebody applies, then they're going to be placed here. So if I applied, my name would be placed here, but then if I apply, if I nominated my wife in that same landing page, I would go here and then my wife's name would go here under nominees. So you could see the difference between how many people applied and how many people nominated other people to apply. So those will start stacking. Then both of these groups of people, whether they applied or they were nominated, we'll immediately get a text saying, Hey, it's Brent from a b, C gym.

Your application has been received for the transformation, for the scholarship play. Please reply why that? This is the best number to reach you in case you win, right? So we're getting a very gentle positive intent response confirming the phone number. If they win, as soon as they reply y to that text, whether they're a nominee or an applicant, they're going to move automatically into replied applicants. So this is basically like a hot leads stage, alright, they're going to sit here. Then if I apply on Friday and you run it Friday, Saturday, Sunday, I'm going to sit here as replied. You don't need to do anything as the gym owner. If you want to reach out to everybody manually and say, Hey, thank

You for confirming, can't wait to pick the winner on Monday. That's up to you, but we're just moving them in the pipeline automatically for you. Then they're going to sit here, you're going to do your thing, you're going to end the applicants, you're going to go ahead and pick a winner, and then you're going to pick somebody. As soon as that happens, when you're ready to launch the partial scholarship effort, all these applicants, whether they replied, whether they're here or whether they're here, all three of these buckets are going to get text blasted saying, congratulations, you won the partial scholarship. Once they reply to that text, they're going to be placed here. So all the nominees, all the applicants, and all the replied applicants are going to move into replied partial scholarships, which is the end goal. We want to get somebody to say, yes, I won. I'm excited to learn more. What do I need to do?

So once they do that, they're going to be placed here and then you guys can pick them up from there. You guys can answer questions. You guys can get them scheduled. Once you schedule, as long as you're using the scholarship play calendar specifically, they'll move automatically into scheduled and then you guys can work them, remind them of the appointment, and then move them into no showed sold or showed lost to keep track of the stats for this play. Alright? But again, you need to use specifically the calendar for the scholarship play. If you use your general sales calendar for paid lead gen, these automations will not work. So just make sure, if that's the direction you're going, that's fine, but then all the opportunities are going to sit inside of partial scholarship, replied, and then just know down here you have a DND column that if at any time we usually do a pretty good job filtering out the negative replies automatically and the stops.

But if anybody says to take them off your list or they're being rude or you don't want to deal with them and you want them to be ddd, which means never contacted again, then drag them into this call and we'll DND them and they'll never get another text. If you want to be a little bit more gentle and just archive them from this play, but possibly reach out to them in the future, then you can drag them into archived and they'll just sit inside of your high level. They won't be ddd, but all the automations that are related to the scholarship play will shut off. Okay? So two options there, and that's pretty much the gist of it. So just understand what all of the stages are here. Try to stay organized, use the calendar if you can so we can keep track of the no-shows and how many you sold and lost, and then use this DND and archived stage if you need to pull anybody from the play.