CoachBot Video Transcripts- 22
Getting your Members Signed Up
All right guys, let's talk about getting your members signed up for the 28 day spring shred challenge. First, we got to hype this thing up, right? We got to make sure this is everywhere. So we're going to use email, we're going to use Facebook posts, we're going to use texts, we're going to get announcements going at the end of classes and make sure we're hitting everybody from all areas. So this is a promotional calendar we built. You can download this, grab it, and of course, you may have to adjust some days depending on when you want to run your specific challenge. But this is a template that you can follow to the T and I'm going to walk you through kind of the timeline on this. So the way this works is obviously you got the release right on a Wednesday, give you a day to learn absolutely everything.
Here we are in a video. You're watching it, and then what happens is we've got six days of hype. So that's the red there. All right? So this is going to be Facebook posts, and you do emails and texts. And then you move into phase two of hype, which is when registration opens, right? So you've got four days of registration being open where you're, every single day you're reminding them, Hey, registration is now open. There's limited spots, right? Boom, boom. And then registration closes after day four of that, and you move into the consultations themselves. This is where you're sitting down one-on-one with every single client. You're going over their why, you're going over their nutrition plan for this challenge, specifically how the challenge is going to work. And of course, you're going to sell them supplements, and we've laid out how to do that in the next videos.
And then after that, prior to the challenge itself being laid out, while you've ordered the supplements and you're waiting for them to get delivered for everybody before the challenge hits, we're going to spend a week really, really pushing all of your own members to get their friends and family involved to join the challenge. So we call that referral week. So you can see we have three days of referral hype, which is like, Hey guys, we're going to be sharing a friends and family deal with all of you, and then the next week is all about pushing referrals, and then everyone can start together. Now, you may not need that long of a time for the referral week, but one reason you want some time is that at the consultations you're going to be selling supplements. And the orders for the supplements obviously should arrive before you start your challenge.
So it's a great time, it's a great use of your time to push referrals. So let's just talk a little bit about what we've got. So you've got some promotional text and emails. You've got the nutrition sales slide deck done for you. You've got done for you Facebook promo posts. So these are all things that you can find here within the portal. And then all you need to do is again, follow the calendar. We've also made some images that are editable in Canva, which are great. So you'll see some of these actually in the Facebook post document, but you want to make sure that you're going through all the images you're
Getting with what you have available to you all, and then mapping out your plan after what weapons are at your disposal, so to speak. We've also got flyers and posters. All right? So you've got two different kind of fields and designs here. So definitely once you've mapped out your promotional calendar, go ahead and put your challenge start dates. And if you're giving away cash or any of those little details about the way that you're doing this, you certainly want to include here. You can print these at your local staples. They've been made as kind of a standard size that all the print shops use. Alright, so a couple things just real important for promotional texts and emails. We have built a go high level campaign for this. So if you're using our go high level, then you'll notice that the spring tread promotional campaign is loaded in there.
So all you've got to do is follow the tech videos as far as scheduling it all out to go according to the day that you want to start your challenge. Alright, so that was hype. So step two is scheduling all of your members for their consultations. So after hype, what we're going to do is we're going to focus on filling your nutrition calendar. And all this is is it's going to be three days of running, 30 minute one-on-one nutrition appointments. So you can see we've got 10 days of hype in red and orange, and then we've got three days of sales and consultations. Now, I want to stress this, do not run your consultations for more than three days because when you're hyping it and registration opens, if you have seven or 10 days as options for people to choose, then it's too much to think about.
And also the people that book seven or 10 days out just won't show up, okay? The hype is left. So it, it's almost like a pressure cooker. You really, really want to create so much hype, so much hype for so long, and then it's a fire. It's a frenzy to go get one of the limited spots within those three days. You want to make sure that your availability is wide open during those three days of consultations. So get yourself off the floor. If you're used to teaching running sessions during those days, really make sure that you are wide open, you have incredible availability so that nobody hits that link and is looking at a limited schedule and then they just end up not booking. Okay? So again, use your calendar link if you have Calendly or Acuity or whatever you're doing. But if you are using Argo High level, there's a tech training on have a secondary calendar built right in. So if you're using Argo High level, then certainly just follow the tech trainings and all of this, the promotion, the registration, people booking to the calendar, it should all happen within there. So again, schedule 30 minute meetings, open your availability up and do not offer more than three days. All right? Then once they show up to the actual nutrition,
We want to close 'em, follow the training by attorney. You want to dig into their why, cover the nutrition, assume the supplement sale. And then right there you can kind of mention that a friends and family deal is coming next week. And that's the framework. So the nutrition sale itself is a simple AB close. So we're going to go ahead and we're just going to recommend a five pack of products for them. Okay? It's sleep multiplier, burn am intra pre and test. Since this is the 28 day spring shred challenge, we can talk about building that lean muscle while still burning that fat. And this is the pack that we've come up with for that and it's worked out pretty well. So we have an AB close. We're going to recommend month to month with no commitment at 2 69, right? Or three month supply today at 8 0 7.
Okay? The first one is a subscription. The second one is a bundle. And if you watch the previous video, you can see how the sales will play out. So important after you sit with your members, you want to spend one week promoting a friends and family deal while all the supplements are in route, so to speak. We're going to use that week to create hype around a friends and family deal, and then everyone starts the challenge together. Okay? Now we've built a referral funnel inside of Go high level. I'll walk you through that in the next video. And then you want to just deliver an awesome challenge and throw a party. So again, this is what it looks like. 10 days of hype and registration, three days of consults. You got your referral week while we're waiting for supplements to get delivered, and you got your four week challenge, okay? End that thing with a party. Get testimonials, give cash, giveaways at the party, make it unbelievable. And at the front, you want to make it exclusive like we're going to throw this crazy party, but you can't get in on the party unless you sign up for the challenge. All right? And that's it. Go rock it.
Referral Play Structure
What's going on guys? Let's talk about capitalizing on the hype around this free 28 day spring shred challenge and getting some free referrals. So what we want to do is, again, after members are signed up, we're going to open up a friends and family special. And what we've done is we've actually written some emails and some texts for you so that you can take it, make it your own, and then use it to promote the friends and family deal. So referral week will be a seven day stretch where members can get their family and friends in for a crazy deal. Now remember, cash is king, right? So if you can incentivize your members and let 'em know that they're going to be able to win some cash as a result of this, then you're going to get even better results. So my suggestion is you prepare to give away some money no matter what for the free challenge, whatever, maybe $150 total, three cash prizes for the challenge for your members.
Number one is most weight loss. Number two is the MVP, right? The most valuable player, so to speak, of the challenge, like the hype person, the person that was just so involved and so supportive. And the last one could be best before and after pictures or something like that. So there's a pot of money already to start, but what you can do is you can say the friends and family that join are actually going to make the pot bigger. So let's walk through this. So the referral week promo, you want to let your members know that the free members only challenge is not open to the public. They don't see any ads for it. It's not something that's meant to drive the public into the gym. It's really to give back to the members themselves. But because so many people have asked you, you have opened up 20 spots on the 28 day spring tread challenge just for friends and family.
And then this is key is you make it an absolutely insane, crazy deal. So normally this level of service is something like $399, but for this week only or for the next 48 hours, only your friends and family can get in for $49, but only by using the secret link, okay? That's key. Only by using the secret link all now your member is going to be sitting here saying, well, what's in it for me? Why would I reach out to my friends and family? What's in it for me? Right? Well, you can say, well, hey guys, we already have a prize pot, right? Of 150 bucks. We're going to be giving away $50 cash prizes for various different categories. Now, all the money from your friends and family is actually going to go directly into the pot, right? The prize money. So the more you refer, the more you can win. So maybe if we get 10 referrals, then the prize pot is a thousand dollars because you're charging $99
Per referral, something like that. So why it works? People are more likely to refer their friends and family into a seasonal short-term program then rather than telling them to join a membership. That's just the truth. This kind of hype works. And again, money cash is king. So make sure they understand what's in it for them all. Have them understand that you cannot give the friends and family a free challenge that wouldn't be fair to the members, but because they are friends and family and they sign up on the secret link, then they can get in for $47 or for $99. So for this to work, let's talk about what you must do first. It must be simple for the referrals to sign up. You've got to make the friends and family deal absolutely insane. Absolutely offer, they can't refuse, and you got to promote the shit out of this.
Okay? Now, what is a referral funnel? Well, we've gone ahead and built this inside of your go high level. If you're using our high level, it's loaded in, alright? And what you do is you take this link and you give it to your members and say, Hey, share this secret link with your friends and family. If your friends and family come through this, I will call them, I'll walk 'em through it and I'll 'em signed up for the absolutely ridiculous deal of $99 or whatever that your price point is. Okay? So again, if you are building your own funnels and you kind of have your own system, that's one thing. But I know many of you have our high level and we've gone ahead and loaded this in, do not skip this step. This can really be a whole new way of acquiring referrals by creating a referral funnel internal throughout the year and just changing the wrapper on it.
So let's cover a little more tactical how to get the referral. So if you can give this text, look at this. If you can have your members send this exact text out to their friends and family, then you're going to win. All right? So again, the easier you make it for your members to refer, the better. And so many of our gyms have found that if you just give the text to send to the friend, if it's all written for them, people will do it. So let's read through it. So text one. So again, this is like Susie, your actual member texting her friend during referral week. So Susie says, Hey, Katie, whatever her friend's name is, not sure if you know, but I've been going to x, y, Z fitness for a while now, and their classes are fire anyway, I just joined the 28 day spring shred challenge they're doing, and today they opened it up to friends and family. So I have a link, if you want more info, I'd love to do the challenge with you. And then she can wait, and then if they reply back, she can then kind of go into it
More or just hit 'em with a second text. They're doing 90% off the four week program. I think you can get the whole $400 package for like 49 bucks. Here's a link to learn more. Let me know if you sign up. So if you can get your members sending that text out to all of their friends and family, you will have people inbound. And essentially your members are just promoting your gym fo, okay? So referrals get the 28 day spring shred challenge for only 47 to $99. All right? It is the same buying decision, so just choose your price point and run with it. Just making an offer they can't refuse. You have zero acquisition costs, so don't worry about it. They're super likely to convert. What's nice about this type of a client, and again, remember your members promote it for you, okay? So when the lead comes in, remember they're not paying on that funnel, they're just dropping their name, their name is interested, phone number, email.
Just reach out to them immediately and use the phone script that's provided for you to close them on the phone. You don't need to schedule an appointment and risk a no-show. This is an LBO low barrier offer. So that way you can just kind of go over it, give 'em the high level overview, and then just go for the $47 charge or the $99 charge right on the phone. And this is, it's an incredible offer. Okay? Now one more thing on this. What you can do is you can also let them know like, Hey, at the end of this, if you love our program as much as I think you will, I'm going to take that 99 and I'm actually going to credit it back to you towards any program you choose on the backside of this. So not only is it an incredible deal on the front, but what you can do is you can tell them they're going to win the credit back towards anything on the back.
So it's like a risk reversal, okay? Alright. Again, money, money, money wins, okay? So make sure all of your clients understand that yes, you're going to charge friends and family a very small amount for this incredible program, but it's all going into the community prize pot. And as you refer, that grows. What I would do also is make sure that you are shouting out your members who are referring in your Facebook group as it happens, and create hype and create status around that. Again, follow the tech videos on how to set this funnel up. Take notes, pause, rewind. Just make sure it's super clear and you can certainly go through and actually test it before you use it. All right? And again, after that, we're just going to go ahead and deliver an awesome challenge and throw a party.
Getting your Team on Board
Alright guys, let's talk about getting your team on board. So obviously there's a big difference between compliance and buy-in, right? We don't want our team just doing it because a task on their list. The key is to rally everybody together and really make sure that they feel like this is uniquely theirs and everybody's excited and charges forward together, and is really responsible as a team for making this thing work. So step one is just get 'em involved, right? Call a team meeting, make sure that you guys have time to focus just on this, all right? And give 'em space to understand it. And of course, put in their own thoughts. So you want to explain, explain and explain again. And that's why I said it's so important for you to go through every single one of these videos, download everything, and really just make sure that you've got a clear plan and vision, alright?
And you're organized first. And then that team meeting is going to go so well afterwards. You want to create engagement. Ask 'em what do they think about things. Is there anything that we can do as a team to, again, make this uniquely ours? So you start to plan it out together. And making it uniquely, theirs is a key part of this, right? So somebody on your team may have an idea that a little twist on the nutrition plan or a little twist on the way that you guys are hyping it, or the way that you throw the party or the way that you do the money. That is such a key discussion prior to just pushing it forward. No one wants to feel like they just took some cookie cutter thing that everyone else is doing. But if they just do this one little tweak or thing that they're really excited about, it can change the entire execution across the team.
And of course, as you guys are getting organized, really cover who owns what. Make sure that you've got a good clear plan on who's responsible for getting the text set up, whether it's the emails, the texts, the funnel, who's responsible for writing the Facebook posts and getting those scheduled and making sure that they go out correctly, who's in charge of the party at the end, and tracking referrals and things of that nature. So just get organized. Alright? And then I'd suggest once you guys are kicking off, just have a weekly touchpoint regarding this effort and making sure that everybody can, A, support each other and B, hold each other accountable. All right, so let's get it done.
Fulfillment Overview
Hey guys, let's talk fulfillment on your 28 day spring shred challenge. A couple key elements to cover just to make sure we do run a great challenge for the members. So first things first, let's keep the meal plan simple. Okay? So I'm going to give you four steps over four weeks to follow. If you don't have a framework you like yourself, I always suggest adding in exclusive classes when you're going to do a members only challenge. That way the actual workouts week to week feel a little different, and it does create that FOMO on the front. So if you're going to add exclusive classes that are challenge only classes, let's say a new 12 o'clock time on a Saturday led by the rockstar trainer or owner, maybe you're off the floor and you make a special guest appearance. If that is shouted from the rooftops at the beginning of the promotion, people are going to sign up simply just because of this one feature.
So I highly suggest adding in one at least exclusive class for challenge only participants because this alone will make the month exciting for members. Weekly. Accountability, obviously we're going to get people on a meal plan, working out hard, getting after it, checking in with them though, is going to be the real value here. And what's going to get everybody the great results. We want to give away cash prizes. I would suggest three different ways of winning and at least $300 set aside for that. And we want to make sure that we are getting referrals and we're throwing an end of challenge party. So I'm going to dive into each one of those real quick. So when it comes to the meal plans, you're going to see a 1, 2, 5, 1, 7, 5, 2, 2 5, and 2, 7, 5 in the top left corner. And this is exactly who's going to get those. Okay?
So you can see 1, 2, 5. Is anyone below 150 pounds? 1.75 is anyone from 150 to 200 pounds. The 2.25 is going to be anyone from 200 to 250 pounds. And the 2.75 is anybody that is 250 pounds or more. Okay? Nice and simple. And what's great about this meal plan is that it's one page PDF or printout that they can have for the entire month. And we are going to bring our clients through four steps over four weeks. Alright? So nice and simple, and we can explain this at the nutrition appointment. All right, so week one's going to be eat from the food list. So just by the very nature of that rule, you're eliminating all the crap from their diet, right? Week two, we're going to move to hand measurements. So the client is actually starting to pay attention to portions. Week three, we're going to start to weigh, okay, weigh the food according to the actual amounts on the plant itself, and then week four, make that personalized adjustment for your client.
Maybe we're going to add in a cheat meal, maybe we're going to remove dairy because we're talking about something bothering them, bloating, skin issues, that kind of thing. Maybe it's time to increase the portions. I mean, basically week four, you just want to make sure that they're going into week four with a real clear personalized adjustment. You've probably made those already if you're checking in with your client throughout the challenge. But again, we don't need to change anything in terms of the food list itself in week four. We just want to remain consistent and then start to personalize it to create their lifestyle. Cool. So back to the new classes. Really important that you add new classes to your challenge. If you do this, you're going to get more signups. Make sure you're shouting this from the rooftops at the time of promotion. Those lead up that 10 day period leading up to the challenge itself.
So make sure that everybody knows only those in challenge can attend. All right? And it's going to create a ton of fomo. All right? This is a huge thing to hype. Make sure it's taught by a rockstar trainer, maybe the owner, maybe you're off the floor and you're coming back in as special appearance just for these, and these are provided for you. So we provided some workouts for you to just kind of swipe and use as inspiration. So that's that weekly accountability. So this is the real value, right? Checking in with your clients, giving them that increased attention is huge. So here's just a kind of simple framework. If you're not used to doing this that you can follow. Again, if you have a system that you like to do to fulfill on, then stick with that.
So here's an example of weekly accountability that works for challenge. Every Sunday, your client is going to be sending you their weight, their average steps for the week, the biggest win for the week, biggest struggle for the week, and then when their next workout is. Now, that's five points. Nice and simple. If it's too much, pair it down. Alright? If you want a little more information, go ahead and add to it. Just make sure that this is communicated very clearly at the nutrition orientation where you're going over the nutrition plan and you're selling supplements. You want to be very clear about the expectations of the client on the challenge, and this is how you're going to get results. Now, once they send you this on a Sunday, you can follow up on Monday, all right? With this simple framework, acknowledge their win, address their struggle, give feedback, set some goals for the week, like maybe a new step goal, and then wrap up on a positive. So that's nice and simple. Alright, let's talk about the cash prizes. All right? So it's up to you how much you want to throw in the cash pot. I would suggest $300 at least to start. And you want to make that grow. Now, in some previous videos, I said $150, minimum $50 to each of the three people.
But really the more
The better. We found that when we gave away $500, obviously more people sign up a thousand dollars. We did a thousand dollars, $2,000, and it was just a frenzy of people signing up. So just remember that cash is king, people are motivated by it.
So when it comes to the cash prize, make sure it's not all given away to the same person. Alright? Make sure that there's multiple different ways to win. So here's your suggestions of three different ways to win most pounds lost at the end of the challenge. The other second way to win would be the MVP. So someone that's the hype person that just most supportive, most motivating client, make sure they get recognized as a winner. And the third way to win is
Before and afters. Okay? So it's up to you how you want to collect those before and afters. Again, some of the operational details, this is up to you guys as a team, but you can collect the before at the nutrition appointment and then you can have them give the after obviously end of week for before the party. All. Alright? So again, let's just revisit how much money, again, minimum of $300 would allow you to give away a hundred dollars to each of the three people. Now remember, referrals are a part of this. And in this play, we're going to be having our members promote a friends and family deal, telling their friends and family they can join this challenge this week only for some crazy discount. And make sure your members know exactly how much it costs, $49 or $99 for their friends and family to join.
And then they'll go promote it for you. Now, I would highly suggest letting them also know that that money is being put into the pot, right? So when your members are like, well, what's in it for me? Why would I promote your gym? Why would I promote this link? Let 'em know. Listen guys, if 10 of your friends and family joined this thing for $99, the pot goes from 13, from $300 to $1,300, we're going to take that thousand bucks. We're going to put it in there. And so paint that picture for them and then they'll be super motivated to promote. Okay? So let's talk referrals one more time, just kind of the angle of it. All right? This always works. So after you've kind of moved through signing up, hyping up, and registering all of your own members, you really would just want to say to your members, Hey, many of you have asked if your friends and family can join, okay?
And the answer is yes, but they must use the secret link. And if you've gone through all the trainings, you know that we have the referral funnel for you. It's use. Make sure they understand it's an insane deal. $49 to $99 entry for friends and family. And make sure that the members agree that this is an incredible deal. Get them promoting, should we say promoting this for you? Okay? So you've got to make sure that they are blown away by the fact that you're giving the entire 28 day challenge away for only 49 bucks. So you want to highlight, this is going to give them access to the classes. It's going to give them a one-on-one consultation. We're going to check in with them, we're going to weigh in. We're going to do before and afters. They can come to the party, really paint the picture of how valuable this is for their friends and family.
And it will make it clearer and clearer that when your clients are reaching out to their friends and family, they are actually hooking them up so they look good, they look cool, and they'll go ahead and do that. All right? Remember the referral funnel that we provide? If you're using that in our go high level is just an opt-in for more information. If your client sends it out to their friends and family, friends and family go ahead and drop their info. They're just dropping name, phone number, email, they're not paying on it. So once you get a name, phone number, call them and sign them up right over the phone using the phone script provided for you so you don't actually have to wait for them to come in. It's a referral. It's a low barrier offer. It's super simple. Just go ahead and get 'em actually paid over the phone.
Okay? Now again, the party itself is a huge, huge, huge deal. People love parties and make sure that everybody knows, Hey, listen guys, you can only come to the end of challenge party if you sign up for the challenge itself. So you want to use that FOMO to drive signups at the beginning of this whole thing. Do not wait to hype the fact that there's going to be a luau party. You wanted to say that way on the front so that people are like, I want to be at the party. I don't want to be left out on the party. I now know I need to sign up for this thing to get into the party. Okay? And that's it, guys. Get after it.
Execution - Nutrition Sale / Supps Sale
All right. What's up guys? Welcome to the overview of how we are going to meet with our clients and sell them products. So share my screen. Let me go into preto mode. Okay. This is the exact framework that I used at my gym to do about $350,000 in supplement sales. So I know that it works. It's also the same kind of framework that our best affiliates use every single day for all of their current clients and new clients. We obviously made it customized for the spring shed challenge, spring shred challenge, but it is the successful framework that's been tested for the last two and a half years. So I say all that to say, use this deck when you have your meetings because you'll be more successful than just winging a conversation. Okay? So whether you're in person with the client, sitting next to them and going through the slides, or you are doing it on Zoom, doesn't matter.
Use the slides, keep the conversation structured and flowing. So you're going to be like, Julie, welcome to your shred challenge. Congrats on me. An action taker. Here's the plan. We're going to go to the program, understand why 91% of our clients meet their goal, confirm our coaching sessions and answer questions. Sound good? Great. Before we start, Julie, just need all your attention. Obviously, if you're multitasking, distracted, let's fix that now, right? Your goals are worth a hundred percent focus. Cool, cool. So FAQ is Julie, is this beginner friendly? Yep. Always. Can you modify stuff? Yes, I'll help you do that. Am I going to be starving? No. You're actually probably going to be more full than normal. Just eating the right foods. Cool. Okay. So talk to me, Julie, about your goal. You want to get specifics, right? How many pounds, how many inches? What body parts are they not happy with?
Get detailed information about their goals. Do not accept, I just want to get healthier, not, okay. You got to get detailed goals, and so talk for a few minutes about that. Ask, follow up questions to the answers. Then you can tell her, listen, those who achieve their goals have a very powerful reason why they must achieve their goals. People that don't fail. Okay? So what is your why? What is your powerful reason for doing this? Self-esteem, confidence. Break a family cycle role model. Finally fit back into those genes, right? Be playful about it. What's your why? Ask follow up questions about this. Don't get this confused. Even though this is the easiest sale ever, because it's super assumed and there's so much reciprocity that you're giving, it's still a sales meeting. There still has to be a discovery portion. We dig into their pain and their goals.
Once we get that, let 'em know when you know why you can endure. Anyhow, cool, cool. Here's my commitment to you. I'm going to coach you for free with this extra level of service. Normally, whatever your price would be, 2 99 or more. Get you the goal as long as you can do the following, follow the plan, right? If you change the variables, change the results, do the workouts and answer me honestly, I will never judge you. Just give me good feedback, okay? Honest feedback. Fair enough. Julie says, fair enough. Great. Here's how to communicate with me. This is totally up to you guys. Whatever communication platform you want to use, whether it's going to be text, Facebook, go high level, whatever you guys want to do, just explain to them what the communication cadence is going to be. This is my recommended framework, okay? Here's what you're responsible for, Julie.
We're going to weigh in every morning. We're going to take measurements and pictures before and after. This will be 28 days. I'll fix that, and you're going to send me three sweaty selfies per week. That's what they're responsible for. While weigh in every day, you might ask, because weight will fluctuate, but taking averages over time, we'll get us good data to see what's actually going on. So Wayne, every day, same time bathroom naked, cool. If you do not already have a Facebook group for your clients, please make one. You'll make lots more money to help more people, but set one up for this challenge and get them in there so they can communicate post wins, you can screenshot testimonials and progress photos, et cetera. Cool. So just get 'em in the group. Alright, ready for the magic, Julie. So this is our fat loss formula.
We're going to make our muscle sore. We're going to refuel with the right proteins, carbs, fats, and veggies. I'm going to rest and recover and do it again. The joke here is that it's not really a magic formula, right? It's just the basics. It's not fat loss, it's what you loss. So we're not going to crash diet, we're not going to starve. We're not do the no carb thing. We're not going to feel lightheaded, right? We're going to eat sustainably. Fat loss means we keep it off. Sound good? Great. Pop quiz. Julie, what's the most important thing for fat loss nutrition? Yes. Cool, cool, cool. So that's why we're going to have the simplest food list ever. And at this point you can hand them the food list, give them their little packet of stuff with the grocery helper and the restaurant guides and that 90 minute meal per pack and everything else, hand it to them.
So you might ask Julie, why do we do protein snacks instead of fruit or something else? That's because protein builds the muscle. Muscle burns fat and protein also curbs sugar cravings. So this will not be you at two in the afternoon. Ha ha. Everybody can relate to this and you show them the beverages and stuff too. Cool. Now, Julie, people always ask what subs to take. These are amazing accelerators, but the mistake is people always buy products that do not match the nutrition plan. So for example, you'll want to look like her. You want to feel like her, and you go to GMC and you buy crap for him. No good, right? So pretty pleased with the cherry on top. Don't go to GC and buy a bunch of crap, please. I know you want to win the contest, but please don't do that. Make them agree to that, okay?
Alright. Bonus gifts for you. Restaurant system, free for you. Baking guide, free for you. If you guys want to add more freebies, by all means, you want to add an extra group zoom call or an extra thing at the end or whatever. Feel free to add this into the deck. Then you're going to show testimonials. These are all real testimonials if you can use ours. If you want, you can use your own If you want, just make sure there's in here with this format, the before and after picture the name of the person, what they did so that your clients can connect with them, right? Mom, nurse and then stats. And then the quote. There has to be a quote from them. So it's a real person. Just show 'em pictures and stats. Not enough. You need the story behind the person. Okay? So like I said, use ours, use your own mix and match em, but at least one or two you want to stop on and tell the story.
Tell the story. This is Dana. Full-time hairdresser only five pounds. But look at the difference in her ad definition, right? And then you can read her quote, her quote's pretty good. The meal plan had only got my abstract, but saved me about 200 a month. Good quote. I'd use that. Cool, cool, cool, cool, cool, cool. Alright. Fun fact, Julie. None of them are different than you in any way. They don't have easier lives, they don't have less busy schedules, they don't have free genetics. They had no experience working out or meal prepping or anything meal. The one thing they had in common was they believe they're worth being happy. Dramatic pause. Let that sink in because we kind of tore 'em down a little bit in the pain discovery part. Now we're building them back up and getting 'em excited to take action. So you pumped.
Awesome. So recap their accountability recap where they send their weigh-ins. Tell 'em cool. First step, I want you to take the recipe guide, make one or two today, try 'em out and then we can grocery shop whatever on Sunday. Well, it's going to be two more times. Now the best way to do these internal challenges is a day seven check-in and day 21, check-in day seven's. Five minutes. Five minutes. It can be a call, can be a voice memo. Short. It doesn't have to be a serious thing, right? Just checking in. Make sure that they haven't fallen off track. Day 20 ones, we're actually going to ascend them. Either sell them more products or sell them more coaching or sell them both. Okay? So we're not going to talk about the day 21 meeting now, but make sure that you book these two times to check in with them at this meeting because if you don't, it's not going to happen later.
Never let a client leave a meeting before scheduling the next meeting. Always the rule. Cool. This just value frames it. Awesome. Got it Julie? Cool. We save some money, great. Listen, no judgment keywords here. Ready? Listen. No judgment. Just curious, how many times a week do you feel like you're either going out to eat restaurants, DoorDash, GrubHub, what do you think everybody will say between two and five times? Right? Got it. What's the average cost? Every time we do that, they will tell you, do the math. Be like, okay, so we're spending about $300 a month right now in food not getting us to our goals. Is that right? Okay, cool. Are you cool with saving some of that? If not all of that for the next 28 days? They will say yes. So you're showing them how much money they're going to save. Just buying, not buying shitty food.
Very important. Cool Questions about meals, Julie? No workouts. Got it. Amazing. Let's get the nutrition stack for you. So what's more important? You want the lowest cost or you want the results to your fill in the goal that they mentioned before. Also, whatever they say, say great, we're going to pitch in the same thing no matter what, right? So great. So this is what you want to say. Here's what we chose for this challenge. Number one, burn am. You know how we all have that stubborn fat? We talked about burn Am is going to metabolize those fat cells and burn 'em off from a workout. So now every workout is a fat burning workout. So I need you to take three of these every morning with breakfast. Cool, cool sleep multiplier. If we do not rest and recover sufficiently, all of the work we do in the kitchen and the gym is not going to yield the results that we want.
We have to actually recover. So I can't create more hours for you, but six hours will now feel like eight. Cause we're going to get actual recovery sleep. So 90 minutes for bedtime, take three of these bed ones my favorite pre-step. We take this before the workout two scoops, we're going to double the calories burned to be way more focused. My favorite part about this that there's no caffeine or stimulants. It just gets you going so that you can work out harder and get more results. And intro intra is basically our recovery jumpstart formula. So it's going to cut the soreness time in half and help us get lean and sexy muscle faster. So two scoops of this while you are working out kind of like a healthy Gatorade without any of the crap and sugars. And finally is test arm. This is the lean muscle magic.
Okay? Now when you're explaining this to women, this is a very simple explanation. Men have testosterone. So do women. We both need it. Women often need it more because all of the chemicals and care products and eat just food. I mean having kids in general, this all lowers your natural levels of testosterone. This is going to get you back to normal, back to your normal levels. Cool. And then the best way to end the slide is always be like, also I know that you're married, right Julie? Cool. Just warm the hubby. Sometimes it increases sex drive. Most husbands don't mind. Ha ha. Take three of these guys in the morning. Sweet. So as you know Julie, we are not a supplement company. So we are actually not going to charge you the retail prices. I'm going to give you our wholesale price under one condition. They have to agree to this condition when you're getting great results, feel free to post before and after pictures. You can post our prestige. You just can't tell the social medias what you paid for this. You're getting our wholesale price. Is that fair? You won't share prices online. Cool, thank you. Now listen, the reason why prestige really fast after X number of years of never offering supplements because the industry is unregulated, corrupt, pretty bad.
We finally found prestige and we love them for six categories. When you have a workout drink and a chunky yard to swallow, not these guys digestibility, no runs, cramps, bloating, none of that stuff, right? Tested against thousands of body types. No issues. Bioavailability. I used to say Juli supplements are expensive. Urine ha, because most of them are because they have fillers and stimulants and a whole bunch of junk. So normally you go to gnc, you buy a thing that's 20% the ingredient, 80% junk, not these, it's zero fillers, just awesomeness. And then taste. If this is the greatest product in the world, but it tastes like crap, you're not going to drink it. So the taste is amazing. Blue one tastes like a blue rancher. And finally price. No matter how great, it's got to be cost effective, okay? So literally three to four ingredients alone if you source them, are like 40 bucks each.
So the pricing you can't beat. Now we get 40% discount, which I'm going to give to you. It's the best thing on the market. It's never failed an inspection. And it's CG MP certified, but you probably know is really hard to get and manufactured in the same facility as Whole Foods products. Cool. Designed by this genius of a man. Dr. Kashi got his PhD in biochemistry at 19. I don't know what you were doing at 19, but I was not getting PhD. Basically if Sheldon from Big Bang three was jacked, that would be Dr. Kashi. They're very similar in lots of ways. So his whole mission is he does not want you guys to go to GNC and get ripped off or worse. Listen to the Kylie Jenners of the world and buy the FITT detox crap. He wants you to work with a coach that's qualified, AKA me ha ha ha, and get you the actual things that you need.
Does that make sense? Cool. And we're one of the only gyms in the state that get wholesale pricing. So for example, for an AM $95 on their retail site, we get it For 59 bucks, you get the same price. Now here's the part of the presentation where you change your tonality and you slow down and you drive this slide home. If you drive this slide home, you'll have no issues. You go Now listen to be transparent doing this wholesale for you, for everybody here simply because if you get faster results, chances are you'll probably stay with us longer. Referral all your friends, right? Be a testimonial before and after, and most importantly, keep paying us for coaching. Make sense? You have to tell them what's in it for you, for you giving them a 40% discount. You have to tell them that, right? Otherwise it doesn't make any sense.
Cool. So how fast do you want to go? Month to month, no commitment, 2 69 or do what our best clients do by a three month supply and save the most money. What's best for you? And you sit there and you wait. Let me say that again because these words are very important. So Julie, you got two choices month to month and no commitment or do what our best clients have been doing. Grab a three month supply, save the most money, what's best for you, Julie? Two choices. A or B, what's best for you? That's how you frame it. No extra words. They'll pick one and then you'll place their order. Place their order, live with them on your affiliate site. So at this point, you go to affiliate procedures labs.com. You log in, you add the things to the cart, you check out information, their credit card, et cetera.
Place the order right away. Do not send them a link to do it later. You would not do that for your gym membership would you didn't think so. So place the order right away. Cool. Oh, and then you can give them a free protein. The code is in the copy, it's protein free. Just ask 'em what flavor they want. Now, if you want to make this subscription stick forever, you do a free upgrade. So now you're going to go, Hey, you want a free upgrade, Julie? She's going to say yes, because who would say no? You're going to say, now that you're a prestigious lab sponsored athlete, you instantly get fill in the blank. Some examples, if they're paying for three times a week, give 'em five times a week, right? While they're on the challenge slash while they're on subscription for this pack of subs, it could also be a once a month event.
Could be that could be an extra zoom call once a week on fill in the blank specialty thing. It's got to be something. But give them an in gym service upgrade for being a sponsored athlete and their subscription will stick. That's the whole point. And then put a value on it. Cool. Then recap. Today's your first day mandatory meeting. The next day, explain to them the dates. Again, everything makes sense. Excited, awesome. Go get 'em and you are done. So that is how we're going to have our meetings with our clients and I'll see you as the next video. Bye.
Spring Shred Meal Plan Overview
All right guys, we're going to talk nutrition, right, with a fulfillment part of this challenge itself. So remember, just simple scales. You don't have to get fancy with it. Let's just make sure that whatever we do, we can easily do this across every member. And for the fulfillment end of this challenge, if you have a proven model, just follow your own proven model. Do what you're familiar with, what you like doing. You don't have to change a thing, but if you don't have one, go ahead and follow this. So let's dive into what I would recommend for the spring shred nutrition plan, right? What we're going to do is we're going to go for nutrition steps over four weeks. It's going to be super simple. It's one page for the entire month, and then they just move through four different steps of nutrition all. So check it out.
Week one, you're going to tell your member, Hey, you know what? Only eat from the food list. All right? So clients are just going to be able to eat as much as they want. Don't stuff don't starve, but just eat from the food list. They can follow the color wheels on the bottom, and you can see how the color wheels work, right? Breakfast, you have a protein, you have a carb, and you have a veggie. Right? At lunch, you have the same thing. And over at dinner, you have some fats. Now you can go into the different meal plans, 1.25, 1.75, and then give those meal plans to your client based on their weight. So we'll cover that in another video, but week one, only eat from the food list. Week two, you're going to have them move to hand measurements. So not jumping into tracking macros or even using scales yet, but kind of inching them forward to acquiring that skill, eventually paying a little more attention to portions.
So we two, just move to hand measurements. You can see up top, if they're going to eat a protein, it's the size of their palm. If they're going to eat a fat, it's going to be the size of their thumb. That's what that TB is. So it's thumb, if they're going to have carbs, it's the size of their fist and veggies as well. Size of their fist. Follow the color wheels. Now, in week two, we're now moving to using hand measurements as portioning. Week three, we're going to move into weighing the food. All right? And you can see the weight for each serving over on the side of the actual food itself, right? Again, we have one piece of paper. We're going one step at a time. We're not going too crazy. But what's nice is by the very nature of using this list, they're also cutting out all of the crap from their diet, all of the different things that they've been putting in the drive-through the pizza on Friday night at the happy hour, snacks, bar food. So we're keeping it simple. And then on week four, you're going to do a personalized adjustment. So really nothing changes about their food other than you've been working with them for three weeks and as their coach, make an adjustment that would really
Make sense for them. So maybe for one person working something back in would have an incredibly positive emotional impact. Maybe somebody seems to be having some type of reaction, or maybe something's going on and you don't believe that they're eating either enough, or they maybe should adjust to something on the list. Go ahead and make that adjustment so that in week four of the challenge, not only are they eating clean and they're starting to pay attention to the measurements, probably they're in a caloric deficit. But you as a coach have really brought some value forward in adjusting, making sure that this whole challenge ends on a real personalized note. Okay, so again, week one, food lists. Week two, hand measurements. Week three, they're actually weighing. And week four is that simple adjustment based on your expertise. All right? Again, don't overthink it. The real value here is that you've made it simple for them. All right? Is you're creating a lot of hype and motivation within the gym. They're excited about you, and really the value is the increased attention that you're giving them. So that's it. Don't overthink it.
Luau Party - Throwing the Party
All right guys, let's talk about throwing a party at the end of this all. Okay, so if you've been following the steps, hopefully we've signed members up, we've sold supplements, we've gotten referrals on board, and we want to party. We want to throw a guilt-free celebration right at the end of it all. And there's a few ways to leverage that, but we want to make sure everybody saves the date and then signs up to bring some food and is really looking forward to this. So this is your internal playbook, this right here. So you can download this and just, it'll guide you through planning your party. So first things first, we want to print off an invite, make sure that's available to front desk and hand it out to every member as early as possible, right? Because everyone plans out weekends in advance. So this is going to be at the end of the challenge.
Go ahead, use this Canva link and you can edit it to your liking. Drop your date time, all that. Make sure you do have an r, RSS VP there so that people are actually texting you back and people are talking about it and blocking off the calendar. I would also add that you want a signup sheet at the gym somewhere. High traffic. You guys can point to it at the end where people are putting their name and what they're bringing for food. Okay? You want to choose your location, whether it's at the gym, the beach, the park, wherever you are. Obviously parts of the country, stuff like that. The beach, it might be too cold or you don't have one near you, but go ahead, pick the location that works for you. Map out what beverages you're going to provide. I would not recommend serving alcohol at gym function for liability purposes, but we do have a fun lule punch recipe for you right here.
And then definitely provide a protein. So if you can just provide a kick butt ditch for everybody to enjoy, that'll be awesome. So we've got the Hawaiian chicken, coconut rice here recipe laid out for you. And we got a playlist. So just grab this playlist and it sets the scene for the luau. Let's make it even more fun. You can go ahead and grab some Lays, right? 36 of 'em for like 12 bucks. So here's an Amazon link there. We've got some party decor, and the photo booth thing is always a blast. So I would definitely suggest setting up a little photo booth. So here's the pack of stuff that you can get, and that always creates a lot of buzz on social and just adds to the fund for your members. Okay, you got table covers here, a couple of those for eight bucks. And then we've actually mapped out a couple games too. So let's just jump in real quick. Let's see. A few things I want to talk about with the party. All right, A few musts before the party. You want to announce this like crazy. So once registration closes and everybody's starting the challenge, this is the next thing for the next few weeks to be promoting. And you want to make sure that people get signed up on a list at the front desk on the wall with what
They're bring. Announce that cash prizes will be given out at the party. It's another reason to be there. Again, on the cash prize thing, I would suggest that you prepare to give cash prizes out maybe $150 at the bare minimum. Total, three different categories and $50 for each category. Now, if you want to give out way more, you're going to get way more interest in the actual challenge itself. So this is up to you. But again, one of the reasons to have the cash prize pot is that when referrals join their money, right? The $47 or $99, whatever you're charging for a friends and family to join, this is being put into the cash pot, right? The prize pot. And so again, it's one more reason for members to refer so that they can win more money on the backside. So again, let's talk about the three different ways.
Just, you may have your own, but here's three different categories that you can use for the three different ways to win cash prize on the challenge. One is biggest transformation, right? With before and after picks two is the MVP, right? Someone with the best attitude, the most supportive. And three, could be something simple as just data, like pounds lost, okay? So again, make that whatever you want, but different categories is great and certainly don't make one cash prize. Multiple ways of winning is what makes a members' challenge fun. Now, very, very, very important and challenge. Do not run a party without doing this. You want to get testimonials at the party. Everyone's in a great mood. You got all these people feeling so good, you just gave back to them. So you really made deposits in that emotional bank account, so to speak. So what we want to do is we're going to go ahead and order up one of these step and repeat banners.
Okay? We're going to go upload a, and this is just one link. You can go maybe find things at different rates, different prices, but you upload your logo, all right? And we're going to have that over in the corner somewhere at the party, and go ahead and interview all of your members, anybody that did the challenge and get incredible, incredible content for your brand. Incredible testimonials, all right there. So you can go ahead and order that up. And also, if you don't have a framework or a script for a testimonial, go ahead and included one here. Okay? So this is 13 different questions, okay? Yeah, 13. It's a little overboard. I mean, you might not want all of them, but go ahead and make a copy of this and kind of write your own, maybe pair it down a little bit. But this will allow you to kind of dig into the pain, have them tell their story, and get an effective testimonial. Then you're coming out of this party, everyone's feeling good, everyone had a blast. And also you have some marketing collateral for your brand to use forever. So that's what I got there, guys. Go ahead and crush it.
Fulfillment - Text Best Practices
Hey guys, let's talk about fulfillment. Okay? What text to send out, how to check in some best practices around actually running your challenge. So one thing that's really important is if you're using our go high level, you want to follow the tech videos for actually texting your clients. So if you're going to use go high level for texting your clients, there is a training on how to text just those that are actually on challenge versus your whole list. Now, if you actually text and communicate with your clients through another app, train your eyes or whatever, then go ahead and do what you normally do. But again, if you're going to use go high level as that platform to communicate, then go ahead and file the tech videos to know exactly who's on challenge, right? Okay, so let's talk about the winning framework. So you want to use the meal plans themselves that we provide for you.
It's got the spring shred logo adjustment on there. As far as checking in with your clients, you can use a simple Monday, Friday framework. So on Monday, basically you're just checking in with them based on what they sent you. So really it's they send you something on Sunday, their weight, their steps, their average steps, what their biggest win was, what their biggest struggle was, and when their next workout will be. And then what you do is you open it on Monday morning and then you reply kind of based on what they gave you. Then before the weekend hits on Friday, you check in with 'em one more time. And that's just a simple communication cadence to follow. Okay? So it just kind of comes out to be like eight-ish texts over four weeks. We have a couple more in there, here and there, but that's pretty much it, right?
You don't have to overthink it. Now, checking in with the client all a little bit more than the texts. If you want to go above and beyond, I would definitely suggest a phone call. Check-in after week one if you can. And if you aren't going to do that one, I would absolutely suggest the end of week three, actual check-in. And we call that the ascension check-in. Now this can just be purely checking in, seeing how they're doing and making an adjustment to their nutrition plan for week four, like we suggested earlier. But you can also leverage it as an opportunity for you to upsell that client into another, a continued level of higher level of service if it makes sense for them. So not something you have to do, you can absolutely just check in and just finish up the challenge as is, or if you want to go for that upsell, if it makes sense for that client, you can certainly sell 'em into semi-private or long-term coaching. Okay? So again, just an example of weekly accountability. Client sends you the following every Sunday, boom, boom, boom, boom, boom. And then you respond. Right Now when you're responding to a client after they have sent the above to you, just use this simple
Framework every single time, just acknowledge their win, address, their struggle, and give feedback, set a new goal for steps, and then just wrap up on a positive. So you'll see that laid this out where we've got week zero right after the nutrition appointment. You can just do a follow-up text here, week one, right before the challenge officially starts. You just check in, make sure they're ready to rock, and then you just move into your Monday Friday framework, week one on Monday. Hey, how's everything going so far? Are you all set up with a good plan? Boom, week one on Friday? You're going to go ahead and say, Hey, please send me these things on Sunday. And then we go into week two. And then you actually would just acknowledge what they sent you, acknowledge their win, address their struggle, give feedback, set a goal for steps, wrap up on a positive.
So again, you can adjust exactly what you expect of your client and what your communication cadence is. But this is a pretty simple one to follow, to deliver on a challenge pretty easily every time. Now, if you're going to have a meetup at the end of week three or early in week four, you definitely want to just make sure that you are reminding of that, remind them of that meetup that you guys have agreed upon. I would actually suggest, if you're going to do those, I would suggest scheduling that at the nutrition appointment. So again, at the nutrition appointment, go over their plan, sell subs, and then just schedule their week three, week four meetup. Now that could be Zoom, it could be a phone call, it could be in person, but either way, it really, really adds a lot of value to the entire program and certainly gives you a chance to sell them into a higher level of programming long-term coaching.
And again, the day before you do that, check-in. Just send 'em a reminder that you have that on the calendar. You hold that mid challenge, check-in meeting, make a personalized adjustment to their nutrition for the final week of the challenge. And again, like I said, it is an optional money maker for those clients that it makes sense for upsell them into a higher level of service. So these results and level of accountability that they currently have doesn't actually end when the challenge does, right? Alright, week four, we start to shift focus to kind of celebration. And the lu all party let 'em know that we'll be providing some non-alcoholic drinks, some tasty snacks and delicious chicken dish, and to please reply with what you're bringing. So there you go. That's just a framework to follow and some done for you. Text to leverage. Remember, always edit it to sound like you represent your own brand. Hope it helps. Go crush.