CoachBot Video Transcripts-12
Semi-Private Nutrition: Phase 5
All right, phase five protein and calories. By now, they're working out three times per week, weighing themselves daily, taking their supplements daily. They went from a food list to measured amounts via the hand method to weighing their food with scale, to now following a daily caloric target, right calorie target. Now, they also know they've been tracking their calorie intake in a calorie tracker like Trainer Eyes or MyFitnessPal, and they've submitted weekly progress picks. They're absolutely smashing it in this phase. And the following, the food list is now completely optional, but still highly encouraged. So now you can remove this from it and be like, sky's the limit, whatever you want. But here's what you're going to do. You're going to assign the client the following for this phase a calorie goal, and that should match what you've been on or whatever they've been on, or what you can adjust this to if the scale is moving in the wrong direction.
So if they're trying to lose weight and you've noticed that they've been creeping up, just lower it and you can adjust it. And then you're going to set a protein goal for them. And the way that you're going to do it is just based off of 0.8 grams per pound of body weight. Example, if you have a 200 pound client, they should hit 160 grams of protein per day. Now 160 grams of protein times four calories per gram, because protein has four calories per gram, that's 640 calories. So what you're going to do is you're just going to fill, so you have a calorie target, and then you have their protein target, and you just fill the difference with whatever they want. So the delta between the protein, calories and the total calories, they can fill that with whatever they want. You're not going to do a specific macronutrient distribution yet.
As long as they hit their daily calorie goal, you're happy, you're set. Doesn't matter. They just need to focus now on hitting their protein goal every single day. So you just really want them focused on this one thing. By now, they've already practiced tracking, so they should be tracking this every day. Now it's just a matter of just hit your protein goal every day. Cool. If you want to, I'm a big fan of 0.8. I also, for some guys, I like to increase it to one gram, but it's totally up to you on how you want to do it. And the next one, we'll talk about full macro tracking.
Semi-Private Nutrition: Phase 6
All right, let's talk about full macro tracking. This is phase six, last phase so far, working out three times per week, weighing themselves daily, tracking their supplements, daily tracking their daily protein, target tracking, their calorie intake, and a calorie tracker. They've gone through the whole progression. They've been submitting their weekly progress picks. They're stoked in this phase. You have a couple options here, right? If the client is struggling to hit the targets that they have, keep them where they are, you don't have to progress them. And this goes for pretty much any stage. If they're struggling, you can keep 'em right there. If the client is compliant and showing great progress, you can now give them full macronutrient targets. To figure this out, you can use two different methods. You can use a macronutrient calculator, just Google it. There's a million out there. Or you can talk with your client and see what works best for them.
Do they prefer more carbs to fat or vice versa? And then from there you can figure out what they need. Okay? So you'll just give them, they have their calorie targets that you need based on what you're trying to hit. And then what you're going to do is you're just set up their full macronutrient profiles. So how many grams of protein, how many grams of carbs, how many grams of fat? And then you just have them trying to hit those targets. Alright? Now, this is only if they're compliant. If they haven't been compliant. My suggestion is just stick to the simple, basic stuff and make sure they're hitting their total caloric intake every single day and not going over that. On the next one, we'll talk about recovery phases and a couple tips on how to do this.
Semi-Private Nutrition: Phase 7
Okay, phase number seven plus. So if they're staying on afterwards or they've been dieting for a while, this is just good education across the board. Okay? So if your client has been dieting now for 12 plus weeks, they're most likely ready to no their arm off. So if they've been doing this and they're trying to lose weight and they've been smashing it, they're probably just ready, just go crazy. So the best way to get them back to maintenance is to reverse diet them back up by adding a hundred calories per week until they're at their maintenance amount. Now, when you talk to your clients though, never call maintenance. Maintenance, call it recovery, because no one likes to just maintain. So always tell them like, cool, we're going to go into a recovery phase of this, and then you just slowly start adding them up. Now to find their maintenance calories, like what should they be getting to?
You can use the Harris Benedict equation and put their level of activity at the lowest when you do this. So you can Google Harris Benedict equation, run their numbers through that, and then make sure that their level of activity is at the lowest. And then from there, keeping the same protein targets per week. Just start adjusting their carbs and fats each week as you increase their calories by a hundred per week. An example would be, let's say they eat currently 1500. Their maintenance is supposed to be 2,500. You're going to add back a hundred calories per week, over nine weeks. When you do this, your goal should be like when you're adding those a hundred calories, it's mostly carbs. You can do some fats, there's fat and everything, but most of the time it's going to be carbs and you're just going to take them over the course of that time. Okay, A couple tips. Use intermittent fasting to your advantage throughout the program. If they're really hungry all the time, have them eat all their meals within a six hour window. This will help them a ton. If they're just fine, you can also keep them the same, or you can shift it to an 11:00 AM to 7:00 PM window. Intermittent fasting is a phenomenal way to help people be able to still feel full and be at top performance while also maintaining their weight. Okay, next one, we'll talk about the nutrition orientation overview.
Semi-Private Nutrition Orientation Overview
All right. Let's go through the nutrition orientation overview. This should be on Saturdays, right? At least 30 minutes long, longer if you plan on doing a physical assessment prior to starting and your new semi-private clients have paid a premium price, so they should always receive a premium experience. Okay, so we have created a script for you to use to make this seamless. It covers the supplement sale for you. Just follow the script. There's no deck on this one. I'm actually not a fan of the deck here. I think it's, I think it's a little bit more personalized, and because it's a personalized program, the script that we have is a personalized approach to what supplements they should have, and we'll cover that next. But let's go through the setup and the order of events. So you're going to need a scale body fat scanner. You're going to need the food list because they're going to start with the food list.
So you just need that. You're going to need the nutrition orientation script, or at least trained on this so you have it up. You can have it on your computer if you want, and go through it with them. So have your laptop here, and they're sitting kind of across from you if you want to, because it's nutrition. If you want to have 'em next to you, that's fine too. Laptop or tablet for supplement orders. So you have that ready to go. And then a phone or a camera for before picks. Got to make sure we get those. The flow of this is super simple. You've already done this before with challengers. This should be with every single person that walks in that comes in, signs up. They do a nutrition orientation, they'll smile, welcome 'em in, immediately get their weight and body fat. Get them set up with their tech.
So if you have a Facebook group, get them in there. Or you can use trainer eyes, that'd be my suggestion. Make sure they're on the CRM app if you have one to schedule sessions and schedule their first one or first week. So if you've added them to a new program, make sure that they can see that in the app. Make sure that they can schedule that. Go through trainer eyes and show them how they'll be able to see their programming and the workouts and everything else through there, because you're going to want to do that when you program for them. You're going to want to make sure that as you go through, you have it set up and you can show them where they can see it, how to track their weights, how to track their workouts, everything. Go through the nutrition diagnostic script, and then get the before pick. All right. Super simple, basic flow. Next one, we're going to go over the orientation script. I.
Semi-Private Nutrition Diagnostic Sales Script
Okay. Welcome to the nutrition diagnostic sales script. Let's get into this. It's very simple. We're going to set the stage, plant some seeds here. Super important. Just follow the script. Now they come in, welcome them, all the stuff, okay? Before we get going, ignore the supplements on the plan. Everyone knows, wants to know what to take. Okay? We will get to that at the end. Super important. Start with that right now. Right now I just need you to focus on the food. That's what's important. Cool. Okay. I'm making this custom, so I'm going to go back over your goal and timeline. You good with that? Then I'm going to ask you more in-depth questions about food and habits. Cool? Great. So you were trying to, whatever their goal is, right? Whatever they had from their sales thing, you want to lose weight. You're currently at X because you have that and you want to get to X.
Got it. Okay, and we're going to do this in the next X weeks, provided that you follow the nutrition plan, right? Respond to me daily. You can say daily or whatever it is that you want. I can set this up to where you can adjust this, follow the supplementation, okay? Right, we good? Okay. Now I need you to tell me we're here now we're identifying struggles. Now I need you to tell me which of the following you've struggled with in the past. Just a quick yes or no is fine. Okay? From time to time you get sudden food cravings or indulge in stress eating. If they do, just circle this, right? So just circle, burn am pm. Okay? If they say yes, you've had trouble with meal prepping or eating healthy every single meal of the day. Got it. Some days you struggle getting motivated to work out, okay?
You get really sore or burnout after working, after working out, which can discourage you from going back. Okay? Excess stress or lack of quality sleep or keeping you from feeling your best. Okay? You've been dealing with bloating, retaining water, weight, or worried about your internal digestive health. Okay? You have an event coming up soon that you want to look your best for, okay? You're struggling with plateaus. You gain weight easily when eating carbs and regain weight easily after a dieting period. Now you want to increase muscle tone and loose fat, but often struggle staying focused and seeing things through. Great. Now notice all of these questions are leading to you being able to create the custom supplement order. So whatever they say no to, don't worry about whatever they say yes to, that's what they need. Okay? Then you're like, great, this helps a lot.
The plan I'm about to make for you is going to knock these out for you, okay? If you follow this plan, we can get you there in record time. Can you do that? They're going to be like, you know it. Great. Awesome. Okay. Eating preferences. You're going to talk about this, so just a few more questions. We should be good to go. Size. You're talking about size here. Do you like to eat more frequently in smaller portions or fewer bigger meals? And then just be like, totally cool. Awesome. Next thing, do you prefer eating more in the mornings or evenings? Awesome. Great. Are you excited about being able to eat cake and ice cream in 12 weeks and still lose weight? Right? Just want to make sure you're paying attention. Cool. Okay, great. Now you're going to ask permission to share here. Ready to dive into the food side, and now you're going to explain the meal plan.
Cool. So the goal is to make as few changes as possible to make the biggest results. So within 12 weeks you'll be able to eat whatever you want and still lose weight. Every 14 days, we're going to add one new variable in so that we can continue to give you more freedom, right? For now, I just need you to eat as much as you want from this list only. So then show them the list. Go over it. Okay? So go over the list since you like to eat again, hit them up more small, bigger, fewer meals and prefer morning evenings. I want you to eat big late at night and have a small breakfast. Adjust it to whatever they want. Okay? Will you do that? Awesome. Now give me an example of what you're going to eat for lunch and have them actually tells you and then you're like, you got it.
Great job. That's awesome. Now we make the grocery buying simple too. You just need to grab three to four proteins. Two, three carbs, two, three fats and seven bags, one pound bags of veggies. Cool. Okay, so weekly, all you have to do is get more protein and veggies and then monthly you can buy your fats and your carbs in bulk since they don't go bad unless you're getting bread. Makes sense? Okay. Now give me an example of what you're going to buy this week. You got it. Great job. Fantastic. Now we're going to talk about stops. Awesome. Ready to go over the fun stuff. This is what everyone always gets excited about, right? The accelerators, they can take a second to get used to, but man, they sure do make everything happen way faster. So before I dive in, quick question, is budget or speed a greater priority for you?
This is super important. Is budget or speed a greater priority for you? Awesome. Got it. If they said speed, you're going to go through this. You're going to say since speed is a priority, I'm going to set you up with what we all take to get fastest results. Given you struggle with read the first struggle, you're going to take three caps of burn am first thing, okay? So this is burn or heat. This will be heat now and write how many they need to take on their plan. This will help you X, Y, Z. So this will help you do the things that you need to. What is something you do every day in the morning or evening? Great. Put this next to your coffee maker, toothbrush, whatever. It's, and just repeat this for every single product that you have. So what you're trying to do is you're trying to drive the behavior, change their behavior to help them consume the product.
So if they need to take something in the beginning and the first thing in the morning and you need them to do that, what you want to do is find out what do you do first thing in the morning every single day without even thinking, great. Now you're going to now place that bottle or that thing right next to what they do in the morning so that they do it. Okay? Now on workout days only, you're going to take two scoops of intra and pre leave them in your car so you always have them with you. Which flavor do you prefer? Great. Since it's going to take at least x months at your goal, do you want to just grab your first six months upfront so you can save money and not run out? Great. Smart move. No. Just want to start with three months, no.
Okay, we'll just start with you monthly then. So notice how you started with the six months came down to the three months and then it's like, cool, let's just do monthly. Alright? Now if budget is a priority, okay, what you're going to do is since budget is priority, this is the bare minimum to get you the results in our timeframe. Okay? Cross out, you're going to cross out some stuff. It would be great if you could, but you can do without this, you won't need this, et cetera. So you can just pull up the screen and just have, but given where you're at, you're going to need these four and I'll give you my employee code, so you only need to buy three of them and one of them is on me with a discount and this will help you X, Y, z. Write how many they need to take on their plan. What is something you do every day in the morning? Again, take them through that. On workout days only, you're going to take two scoops. Same thing. Same thing, same thing. Okay, super easy. Then you check out, great. Do you have your order form on you? It's your ticket out of here. Got it. Okay. Products, explain the savings, say the total price, explain the subscription. If you're going to do that on this one, you don't need to do this one. Let's actually take this out.
Let's get you set up. Great. Click here
To confirm they should be at your house within a week, right? You're not going to have, can't use their card on file because you can't save their card on file. Then it's schedule the next steps, next workout, so their first workout, next nutrition, check-in again. Let them know. Let's talk, ask any questions. I'll respond by X time except the weekends, meal plan, grocery order form. Make sure they have everything set. Cool. If they ask, this is a good one, do I need to take these? The supplements be like, cool. In order to control the outcome, we have to control the variables. If they say it's expensive, yes, but if you pay half for something that does nothing right now we have an issue because we need to be able to control the variables here. Wait and see. I don't want you to get frustrated in a few weeks and then come back.
Everyone always does this. Everyone always does. They always get frustrated whenever they wait. They always come back and they're like, man, I wish I would've been taking these before right from the start. If they're like the science, if they hit on the science, be like, I'd be going to the outside of my realm of specialty, all I can tell you is I can consistently see people who use their personalized regimen get way faster results and improve it. Cool. Great. All right, so similar process to what you had. It's just now it's just basically you're just doing literally a custom diagnostic sale. So you're just trying to figure out exactly what's supplements for them, and then you're now trying to set six months, so you're trying to preface and get them to actually position the six months to buy the six months upfront or the three months, and then notice how it starts with six months because it's longer term and then it's like, cool, let's just do three months and then, oh, no worries. We can just start with a monthly super easy, super simple system to follow. Just crush it. Just do this.
Semi-Private Fitness Overview
Okay, let's go over the fitness overview. All right. To be clear, you can do anything you want for workouts. It's your facility. You may have a specific way of programming. As long as it gets results for the clients, they enjoy them and they're safe, you win. Okay? What we're going to walk through though is our suggestion for how to structure your programming in your workouts. Not going to give you programming, not going to give you exact workouts, but just give you an overview of what you think you should do. You are the fitness professional and you know what you want to do inside of your facility. So before we get into the structure of each workout, let's hit on the organization of it. The best way to run these types of workouts is to partner people up whenever possible. And if you're training six people, you can even put them into groups of three if you want to, but if you're four on one, have them in groups of two.
Obviously, when you're doing your warmup, everyone can be doing everything together. When you do your power or primer section, you could do everything together or you can partner 'em up. There's lots of different ways to mix this up, and you can always mix it up however you want, but when you think of the overall structure and organization, it's way better to partner people up when it comes to strength blocks and everything else, it saves on equipment, and it's also fun, creates comradery. And also what's really cool is as you walk into this, or we walk further through this, you'll notice that you can have built-in rest with groups of three. Okay? So each workout will be broken, I say will be. Again, you can do whatever you want. This is what I would do if I were you. I would break each workout up into four parts.
If you have an hour long session, I would be doing warmups, which are five to eight minutes long, a primer, which is five to eight minutes long. We'll get into what that is, strength, which is 15 to 30 minutes long depending on the day, and then conditioning, which is eight to 30 minutes long depending on the day and what your focus is that day. Okay? So the warmups, these should be done efficiently and take clients through the full range of motion before moving them to the next section of the workout. A good warmup should never be longer than eight minutes. If it is, you're just wasting time. So get going, get moving, start slow and work your way up into faster movements. So you don't want to just start someone right out of the gate by doing high skips or high knees or anything like that.
Let's get 'em moving. Let's do some lunges. Let's do a whole bunch of different stuff that we can do to get their body moving into a range of motion to get them prepped for the next phase. Now, the primer section is important because it does two things. One, it primes their CNS central nervous system to get the most out of their strength block. And two, it helps slow down the decline of power output in adults as they get older. Okay, so when you're doing this, you want to think through progressions and regressions thoughtfully for each individual participant. What this is, is think of five to eight minutes of doing power activities. So you're doing movements that are more explosive or you're working on deceleration. It's really important to think about when you're training people. A lot of times we think of hitting the gas in a car as much as we can, but what's the point of hitting the gas if we have no brakes? You're just asking for an injury. So we should work on deceleration as much as we should on acceleration, and most clients don't really care. They're not trying to make it to the Olympics in
High jumps or Olympic weightlifting, but this can help them live a better life and also change their body composition by doing this. And the movements here can be as simple as having clients stand on their toes and then drop quickly into a squat for five reps. It could be fast feet, it could be fast feet, and then you tell them to drop into a quarter squat. It could be small little jumps up and they land back down and hold, right? It could be med ball slams, small box jumps, med ball, chest passes for an upper body day. The goal here though, is to have them do some deceleration and acceleration work depending on the focus of the day, but you're spending five to eight minutes, and this is priming their body for the movements that you're going to do in the strength block. Now, the strength blocks can be organized this way.
Block one is 15 minutes, so you have a one, a two, and a three. So it's a tric set. You have main lift, could be an upper, lower push pull, doesn't matter. Whatever you want to do. You could do an accessory lift next. So they do one set of the main lift, they move to the next one, and then they do mobility work. Okay? When they do the accessory lift, I prefer typically doing opposing movement and body part. So if I did an upper pull, I may do a lower push, but it could be something totally different. I might do a Bulgarian split squat instead of a back squat. It just depends on the setup for that day and what your goal is to try to get done. And then mobility work. So this is where you get them to actually rest and it's disguised as work.
So you can actually have them do mobility work, which would help them improve on their main lift or the accessory lift. So they're just rotating through. There's no rest. They're just rotating through for 15 minutes. You can give them rep ranges rate or perceived exertion that they need to hit weight sets or just tell them they have 15 minutes to work up to a certain weight. The reason why I really like this is because you're going to have people in the group where we've all had this person. It's Susie, she's 45 years old. She runs five Ks every day and she wants to push and she wants to get stronger, but she also has an engine like none other, and she can do tons and tons and tons of sets while her absolute strength isn't that much. So for her to enjoy the workout, it might be better for her to do more sets and reps, and you allow that freedom within the 15 minutes.
But then you got Johnny over here who's 250 pounds trying to lose weight, and he's got the engine of a turtle and he needs to take more rest. Well, that's okay. He can do those sets and work through that based on his timeframe and his ability. That's why I like that. Then if you have another strength block that day, I would suggest doing one that's 10 minutes, or you can even do 15 minutes again where it's an accessory to the main lift on block one. So let's say I did a back squat on block on the first one. Then I would do Bulgarian split squat on this one, or I would do potentially an RDL, whatever it might be. And then you have an accessory lift. Again, opposing movement and then mobility work. So a lot of times you're going to get close to full body or you're going to get upper lower, and you're going to get everything in one day of working out, and this keeps it super simple and highly effective.
And you can adjust sets, reps, exercise, selection, rest and more while time efficiency. To personalize it though, within the workouts, simply add progressions or regressions to an exercise, or you can change the exercise completely, right? So an example would be, let's say the main lift was barbell high bar back squat. Well, if someone's really good at it, you can add a tempo to it. So three seconds down, three seconds up, no pauses, right? Or five seconds down. Pause. You could do pause squats where they have to go down, pause for two seconds, then come back up. You do box squats, you can do bands, add bands to it. You can add chains, you can add different weights, a whole bunch of different things, right? You can raise their heels off the ground. So heel elevated squats, lots of different things you do. Sumo squats, wide stance, narrow stance, bunch of different things.
Then regressions for people that maybe shouldn't have a barbell on their back, and there are some people, by the way, that should never squat with a barbell, just is what it's, you could do double kettlebell squats. You could do these at the side. You could also do them in a rack position. You could do goblet squats with dumbbells or kettlebells. You can do air squats. You can do a whole bunch of different things here. You can tempo the air squats. You can tempo the double kettlebell squats, the goblet squats. There's so many things here that you can do, or maybe they shouldn't be doing squats, period, and you want to put 'em on a unilateral movement. Maybe they do some step, some reverse lunges or some lunges moving forward, or they do some split squats, or they do Bulgarian split squats. There's lots of different things that you can do here.
It's just training your team on the progressions and regressions. And if you want my advice on this, I would create a Google sheet of main lifts and movements, and then regressions and progressions for everything based on what you have so that everyone understands three progressions and three regressions for every single movement that you have. It will take some time, but once you build that out based on the equipment that you have inside of your facility, it will pay dividends and you will have a way better experience across the board. Okay? Now, for the conditioning section, you can do a lot of different things, right? This is where I like to use. I like using air bikes, sleds, rowers, kettlebells bags, medicine balls to decrease the risk of injury and increase output, because here I'm looking to elicit a response. Now, sometimes that response is, I put them on an air bike and they go 30 seconds balls to the wall, and then they have a minute break, and they do that for three rounds and they're dead.
Other times, I want to work a little bit more on our aerobic capacity, and we're going to expand this a little bit longer, but really the point of this is the time that you have for conditioning is based on how long you do your strength blocks. But when you get to conditioning, since they've been lifting and stuff, you want to be able to set them up for success so that they are in, they're safe, and they're able to move fast and put and actually go a hundred percent when needed. Overall though, keep your workouts fun, keep 'em high energy, teach people how to move. If they laugh, learn and sweat, they're going to be happy and they're going to continue to come, and they're going to rave about what you have. And the next one, we'll talk about the accountability overview.
Semi-Private Accountability Overview
Okay, let's go through the accountability overview. Now, accountability is key in this program. Your clients are paying you for way more attention. Now, the thing to remember about this is that this does not mean that you should be at their beck and call. You do not need to do that. Okay? So let's walk through what an optimal client journey looks like for your semi-private program. The goal here is to give the people that want more attention, the opportunity for it, while not making it mandatory for the people that don't want it or need it. So here's how you do that, because if you make it for everyone, you're just going to get overwhelmed as you begin to scale this program. So when you're thinking about building anything, we always want to build it so that we start with the minimum amount of stimulus, basically, so that we don't have to take things away later, and you want to figure out, can we get the best outcome with the minimum amount of work, and then we can always add more later.
All right? So weekly, you're going to check in with them at least one time per week via text or trainer eyes to see how they're doing. Okay? That's it. Then for the first or last 15 minutes of the last session of the week, sit them all down and review nutrition progress. So what you're going to do is you can adjust your workouts here to get them more perceived work so they don't feel like they're missing anything. So if you're doing a 45 minute session the last 15 minutes, make sure the 30 minutes are, you're rocking them the last session. So maybe do more metcons or metabolic conditioning. That's what that means. Or maybe a really hard strength day or a fun workout. Make sure that it's there. You can also use this time during the last 15 minutes to go over their next phase when it comes to that.
So when you get to the next phase, you can go over that with them. Now, for those of you that are like, well, how do I structure this when I have people maybe coming different times and they can come whenever they're not just coming into the same session, it's okay. Just remember, take the last 15 minutes, make sure that they're all set. Okay? What you can do is give people extra work. So let's say you go an hour long session, you have 45 minutes. Then you take the people, you talk about nutrition, and if there's people that have either already talked about nutrition that week because they've already come in and had their kind of session with other people, or it's not their last session, it doesn't matter. On Wednesdays, you could start doing it or just make Thursdays and Fridays the day that you always do it, and then you can give an extra 15 minutes of work to someone.
It's like, Hey, we've already done this. You can go get extra work, or we can sit down and talk more through it. But either way, most likely you're going to have anywhere between all of the people or at minimum two, really, if you think about it in a session that you're going to have to be doing this. And it is so important because it's a part of the program that you want to make sure that you do this with them. And by doing this, it means that you don't have to have them come in for anything else. You don't have to add extra sessions. You don't have to have separate talks. You can make the last 15 minutes of the last session of the week with your groups, and you can make sure that you're hitting those. Okay? Now at week six, so the halfway point, you're going to have a one-on-one check-in
Meeting with them, this should have been scheduled at the nutrition orientation at week six, you're going to have a one-on-one with them to review their progress, make adjustments, and upsell them into a year long program Here. It's the same process as the EFT on the EFT cell or the halfway sale during the six week challenge. Same thing. Talk to them. Ask about 'em. How are you enjoying it? Great, awesome. Let's continue on after this. Cool. It's the same process. And remember your pricing, right? We've already gone over your pricing. When you do this, you're presenting it to them and it's like, cool. Want to get the same thing? Keep getting the same thing for half the price. Great. Let's go ahead and commit, then follow the same process, same exact thing, okay? It doesn't matter. Same exact process. You can go back to the six week challenge, go through the halfway point.
It's the exact same thing. It's just now a different price point. That is it. Nothing else changes. Okay? At week 12, do a final way out after picks reviews and upsell them into a 12 month semi-private agreement if they haven't already. Now, notice again, 12 month for some of you, you might be watching this and you're like, we can't do 12 months. I understand. If you're in Montreal, Canada, you can't do 12 months. So try to go as far as you possibly can, and then if you have to, you can down sell them into something that's shorter. So maybe it's a three month or a six month after. Either way, at worst, try to get them into another 12 weeks so they can do another 12 weeks after. And if they're not, that'll give you good feedback on whether or not your program is actually legit and if you're providing the service that you need to, right?
So same structure as you would if you were doing a regular six week challenger. And this happens for everyone. This is regardless by the way of if you were doing the beta, you need to do it during the beta and the rollouts, but then you need to do it for everyone after. So the same process for everyone no matter what. So notice if you're running six week challenges and you're running this, or you have a free trial, or you have trials on the front end, whatever, the same process happens. You meet up 'em at the halfway point, you upsell them, and if you don't, you upsell 'em again at the end. So you always have opportunities. You have multiple opportunities to upsell them into different programs. Now, during the entire program though, this is what's really important from an accountability standpoint. You can allow them to schedule a 15 minute virtual or in-person meeting with you at any time to discuss their progress, ask questions, all that stuff.
Okay? So the reason why you're going to do this is because it gives them the idea that basically the feeling that they can have access to you no matter what. But here's the thing, is that 20% of your clients are going to take you up on this sometimes, not all the time, and 80% will be just fine with the normal cadence, but they're not going to really worry about it too much. Okay? So 80% of your clients won't care. So if I was your client, I wouldn't care. I wouldn't take you up on it unless I had a problem. Then I would come to you. But most of the time, I'm going to be fine. I'm going to be doing my stuff. I'm going to be working out, I'm going to be enjoying it, getting great results. But 20% of your clients will most likely want to have chats and want to learn more and talk through it, and maybe they have problems. But by giving them the opportunity to do this, you'll allow them to feel like they have access to you all the time. Now,
This doesn't mean that your 15 minute virtual or in-person meeting is available all the time. Set your time. So take a time one day a week that you are available. That is it. One day a week, block off a couple hours that are accessible for them that they can use, that they can schedule in and do this. The best is virtual, so they don't have to come in, but if they want to do it in person, they schedule it. They have to schedule. During that time, they come in quick, check-ins, come prepared, have their notes ready, have their data ready, have their stats ready and ready to go after anything that you have. Okay? You'll also notice that there will be times when you will have it to where after sessions, you might just have a quick five minute conversation with 'em and be able to help 'em and fix 'em, okay?
Above all, always make sure you reply to people in a timely manner. And if you can't get to them, make sure that they know you saw their message. So it could just be liking it. It could just simply be dropping a message like, Hey guys, I'm in classes or working on a project right now. I will get back to you. Saw it. Don't worry. Okay? They just want to know that you care and are watching them. So make sure you're always checking their nutrition logs. Check in, make sure that you're looking at their weight and their picks, because if you're not doing that, why should they keep doing it? Because those are important for you to make better decisions to help them. And so that data is needed. Just like your coaches in Gym Launch, right? Need to understand your data to help you. If they don't care about it and they're not looking at it, then why should you even do it, right? So make sure you're always doing that. On the next one, we'll talk about how to grow your Semi-private program.
How To Grow Your Semi-Private Program
Okay, let's talk about how to grow your semi-private program. So you've launched your first semi-private beta group and they're rocking. So when you start the next group, well four weeks after the first one started, just follow the same golden ticket system you use for the first group and add another eight to 12 people and then you just repeat that in another four weeks. Just keep going. Okay. When you do that though, ask your current participants for referrals or suggestions on who you should invite to the next group and then reward them for referring. So give them a reward for doing that. Typically it would be your cost of your cac, your cost to acquire the client, and even though it didn't cost you anything that you had them, I would suggest anywhere between a hundred to $200. And as soon as they sign up, go give that in cash to the client and say Thank you.
Okay. Once you've done your launches, now you can upsell challengers or clients at any time to this program. So now it is another upsell. So for example, you could do it at the week three challenge upsell. So you have someone coming in for a challenge for large group. You could have do it at week three. If there's someone who maybe wants more attention and you find out like, would you like more attention? We have another option here. You can upsell them there. You can do it at week six. Challenge upsell. You can do a week 10 meeting. You can do a week 12 meeting. These are great times to be able to upsell people, and you can do it any other time they're a member. You can also run quarterly promotions to your clients for this program. An example of this would be the scholarship play.
Run a four day organic blitz campaign to all of your members and old leads, letting them know that you're giving away a free 12 week transformation valued at $5,000 or more or whatever your number is, but at least a minimum of 5,000. All they have to do is register for their chance to win, and if they enter and refer someone, if that person they referred wins, they also win too, which incentivizes them all to refer. So you'll get more leads. Then once you decide the winner and announce them, reach out individually to every person who registered and let them know they won a partial scholarship using this text. Just send this text. Hey, name. I just want to let you know that after reviewing all the scholarship applications, the team and I have decided to award you a partial scholarship. Congrats that text by design is meant to create curiosity and engagement.
And when they reply back with something like OMG, that's so cool. What does that even mean? What's a partial scholarship? Whatever that is, you just simply text them. Let's set up a time to chat and I can go over everything. When are you free? That's it. Okay. Then book them for an appointment and then close them and just do that. Now with the Parser scholarship, when you give them that, it should be a 10 to 30% discount on your normal price for the program. So an example of this, if it's valued at 5K, but your normal price is 3000, they can get it for 2,500 or 50% off the value of the program. You had no cost to acquire this person. You already own the leads, your members, nothing else. So you can give them a discount. So it's a great way to increase signups with no additional ad spend. Super simple way to do it. Now, there's lots of different ways you can do it as well. Some people run ads directly to it. I don't suggest it unless you want to build this specifically in your business and you're already packed. I actually prefer the model where if you have large group
And you are using your large group as the feeder system for your semi-private, then you get to cherry pick and handpick people, your best clients to move up. So this is why we talk about layers of the cake and building your large group, or if you're a health club, building your health club general access, and then just picking from those people because your cost of acquisition has already been paid. So now it's free acquisition, pure profit, and you can upsell them into more attention, more accountability, and better results. So make sure you go through the entire program before you launch. Go through everything. By now, you should have gone through this. You should have your pricing, everything set. You should be ready to launch. Get your, pick out your best clients and let's get this thing rocking. You'll be shocked at how much more money and more profit you make when you run an exceptional semi-
Stall Close - What's Your Main Concern?
All right. Welcome to Objection Overcomes or Obstacle Overcomes, however you want to say it. We're going to talk about, as you dive into this, we're going to dive into each one individually. So some of them will be super short. All of these can be found in the Gym Launch Secrets book written by Alex from Mosey. And you can actually see I took screenshots from each one of them because they're still applicable no matter what, and so it's much easier this way. So if you want to grab it, you can go to alex's book.com or go to the link down below. For some reason it's ever been updated. You can grab a free copy, just pay shipping. That's it. It's also available online. It's available Audible, so you can actually hear him say it just like I am right now. And you can also grab it on Kendall, so it's available on all those platforms.
Highly suggest it. All those objection overcomes it's a bonus section at the very back. Highly suggest reading that book and having it available for your sales team as a actual copy that they can hold. But we're going to walk through each one of these right now. We're going to start with this simple one. What is your main concern? Okay, so if a prospect's excuse is they literally say anything. But yes, when you ask whether they're ready to start, the best one to come back with is just what's your main concern? And the reason why is this gets a lot of stuff out of the way. It also prevents them from leaving with the, I need to think about excuse. Because what you're doing is you're just simply encouraging and discussion. And it is probably, obviously it's, it's also my number one and most used to overcome to just move the sale forward.
We're just trying to continue to move the sale forward and unpack a potential objection that's there. Because if they're not saying they want to get started, we need to find the root cause of that. You want to have something that you can overcome, not just some wishy-washy. Yeah, I'm not ready to get started. So another way to do it is what's your main concern? And they say whatever. You can then continue by saying, well, let's consider the options, and you can elaborate like this. Now let's consider the options. If you walk out the door, not hang up right now because you're not on the phone, but if you are on the phone, if you walk out the door now, you'll be actively choosing to stay in the same place you were when you came in, which we know you don't want because that's why you came in in the first place.
And when people leave, they don't come back. It's hard enough even walking in the door. So let's make the decision now while I'm here to answer your questions right now, option one could be you decide not to go with us and you think that you're going to use your pass here, right? And that's okay because you're still part of the gym community. The thing is though, we both know that you've tried this in the past and you've had struggles being able to keep this going, right? Because you just told me that you haven't gone to the previous gym you were at for a year, and when you do go, you don't get any results. You don't want to hurt yourself. You don't push yourself, and you don't know many of the new exercises, right? Option number two is you go out and you go to a personal training studio. You hire a personal trainer to keep you motivated and accountable, but that's going to cost anywhere between 600 to a thousand dollars a month, and you would still only be getting maybe two or three workouts a week. And frankly, most people don't have the cash for that, right? Do you me neither. Option number three is you could just do another diet only intervention like Weight Watchers or Nutrisystem. But for the reasons I just mentioned
That Weight Watchers won't work in the long run because you need to gain muscle to keep the weight off so you can keep eating like a normal person and not gain weight. And you know that with Nutrisystem or any done for you program, you won't learn how to do it. So eventually you're going to gain that weight back and potentially gain even more. And then the last option is you have all the accountability you said you needed. You get a nutrition plan that teaches you how to eat healthy instead of just telling you one that's flexible, so you can do it for life. You get a personal training with you at each workout, you get a cookbook that actually helps you enjoy eating healthy, so you never go back because you'll like it. And then you get a community of people that are also in this entire program just like you trying to prioritize their weight loss and health, and you have access to other aspects that'll be able to help you create a permanent body of health and freedom.
So let's help you get to your dream goal that you came in here for. And if for some reason you don't like us and think we stink, we'll happily give you your money back. Besides you get to see me every day, that alone has to be worth it, right? Let's do what we do best and help you. Let us do what we do best and help you. Let's do this right? That's an easy one for main concern. You can go into different options on that. It's a little bit deeper, but that's one option right there. On the next video, we'll get into the rocking chair. Close.
Stall Close - Rocking Chair
All right, let's talk about the rocking chair. Close. Okay, so rocking chair. This is another option on, these are stalls, right? So when people are selling, okay, rocking chair, close. Alright, so let's be honest here. When they say this is, if they come back, if the prospect says, I want to think about it, it's like, okay, cool. There's lots of different things. What's your main concern? We think about it, they come back and they're just still sticking to it. It's like, okay, let's be honest. When we say, I'm going to think about it, we don't go home and sit in our rocking chairs and stare at the wall. We, I mean, you're not going to do that, are you? Yeah, of course not, right? You're going to go leave here, and then your mind is going to go filled with buying groceries and cooking dinner and doing laundry and picking the kids up and the millions of other things that fill up our lives.
It happens to everyone. And then four days from now, maybe you'll catch a glimpse in the mirror where some pants won't fit you. And then the whole reason you came in here to begin with will pop in your mind. But in that moment you'll just think, oh, well I'm too busy to do that right now anyways, and that'll be it. And in those two seconds, you'll have made the decision to not move forward. So I'd rather we just make the decision here for what it is, whether you're going to actively do something about what you came in here for or not. And can I tell you the secret? It seems like no one has time for anything, but that's a faulty mindset. We make time for the things we desire most. And you said earlier, you are really motivated to do something about this, right?
Well, this is where we find out whether or not you meant it. Do you want us, let us do what we do best and help you get the body you've been wanting all these years? Because the honest truth is that decisions don't take time. They take information because thinking is instantaneous. So we can confront it together and save you time in the future. You see there are only three reasons. People don't do this. They don't like the program, they don't like the person, they don't like the price. Which of the three is the main issue? What's your biggest fear about signing up? The only time I don't buy something is when I'm too afraid of making a mistake. Are you like that too? So I like to think to myself, what's the best case? Worst case scenario, if this of what could actually happen, what's the worst thing that could happen if you do this?
Let's just say you can run it. You invest thousands of dollars and we run off with your money. Obviously that's not going to happen. But the thing is, I don't think that is really the worst case scenario because if you get the level of service, I'm promising you don't think you'll lose weight. The other scenario is that you don't get the level of service I'm promising you, and then we'll just work with you and keep working with you for free until you get there. So the real best case is that we totally change your life forever. Like all the people in the gym right now and on the wall behind me. And the worst case is that you get six weeks or 10 weeks or 42 weeks or whatever the timeframe is with my team to help you. And if we don't, we'll keep coaching you until you get it for free. So there's no risk, but you have the opportunity to get exactly what you want. But if you walk out that door, you are guaranteed not to get what you walked in for.
Stall Close - I Never Make Fast Decisions
All right, let's hit on fast decisions and sleep on it. This is another stall one, right? So if a prospect excuse is, I don't make fast decisions, or I need to sleep on it, here's two different ways you can attack it. Number one, I totally agree, Susie, and I'm saying yes, and saying yes now would never be considered a fast decision because frankly, you've needed this for years, right? Doing it now is reasonable. You even came in because now is the right time despite thinking about it for years. So if anything, signing up now is the most logical decision you can make given your years of wanting this. That's option one, or I totally understand, Susie, but you've been making this decision for the last three years, which is why you've tried Weight Watchers and CrossFit and hired a personal trainer, a personal training studio. You've already made the decision that you want to lose weight. All we are doing right now is exploring the way you're going to actually do it. And now we know the reason you failed in the past, which is not your fault, but because the programs you were using lacked fitness, nutrition, or accountability. But now we have all three of those problems covered and an awesome opportunity for you to be able to get the body that you deserve and that you want. So let's do this.
Stall Close - I'm Too Busy
All right, we're back with another stall. Overcome this one is when a prospect says, I'm too busy. Okay, prospect, choose. I'm probably going to be too busy. Super simple. Just hit 'em with this. Totally understand. There's never going to be a good time. You're always going to be busy. Now it's this excuse, whatever it is. Next month it'll be Halloween. Then after that, it'll be Thanksgiving, and then it's Christmas. Then it'll be a birthday. Then your friend's birthday, and then you realize you're getting donuts. Because it's a Tuesday, there will always be something, but here's the question, is looking the way you want to look more important than cake. If you're going to get into the shape you've always wanted to get into, you're going to have to realize that life will never make it convenient. That's why so few people are where they want to be.
It's about whether or not you are actually going to solve the problem for good, and if you actually want to solve what you walked in to solve, because I can tell you if you want to make it a lifestyle, the best time to figure it out is when you're busy, because if you figure it out when you're busy, then when life gets easy, it'll be a breeze. But if you're always wishing for life to be not busy, then the moment it gets busy again, you'll fall off. So we got to figure this out now so we can get this problem solved for good. See, the truth is that either way, you're making a decision, right? You'll either decide to continue with what you have or to get what you deserve. The question is whether you're going to reward yourself with something you need and want, or continue with something you don't want, don't need, and no longer solves your problems
Stall Close - Kids SportsPractice
All right, next one is kids sports and practices. So if this one comes up as an excuse, this is a great overcome. Okay, so they say, I have my kids in soccer practice. So it'll be hard. Be like, totally understand. And that's why we have a group of moms here. And this is where, so to preface this real quick, when you're using this, if you're using semi-private, go for it. If you're not, then what you can do is use these as examples. So you can tell a story that of one of your clients, or create a story of someone that you knew in the past that overcame this so that it's not about confronting them, it's using another example to tie them into it. So it could be totally understand. That's why we have a group of moms here who are dedicated to help one another out.
That's a semi-private. If not, it'd be like totally understand. In fact, let me tell you a story. Actually. There's a client of ours named Jessica. She's a single mom with four kids and works an extra shift to afford coming here. But she says, if I don't take care of myself, I can't take care of them because I don't have the energy or the stamina unless I do this. So right now, if you're exhausted and spread thin, it's not because you have too much to do. It's because we need to increase our capacity to do things. That's why people start exercising and eating right, because their family situation isn't going to change anytime soon. So expecting that to change is kind of silly, right? We need to make this work with a schedule you've got, not the one you'd like because that ain't ever going to happen, right?
On a scale of one to 10, one being you want to go home, eat cake, ice cream forever, get diabetes, die 15 years earlier, pass on bad habits to your kids, and 10 being you want to totally transform your life, live forever and become supermom and take action a day, where are you? And they're going to say whatever. So no matter what they say, let's say they say a seven. Awesome. Now why is it a seven instead of a two? Right? And then let them go ahead and explain, because what's going to happen is they're going to give you all of the reasons why they're a seven and why they should do it. And then all you're going to do is that's amazing. Why isn't it a 10? With all those reasons you just told me, right? And the discussion might continue like this, right? Well, I have my kids and I can't make this a higher priority without them suffering. And this is what you would come back with. What if doing this one thing will help you be better at all those other things? So you could be the best wife, mother, friend, and daughter. Wouldn't that make this a 10? Yes, I suppose so. Well, if this is a 10, that means it's a priority. So let's do it.