CoachBot Video Transcripts-3
(Optional) Application Link Not Working?
All right guys. Quick video for anybody that followed the steps in the last video, when to test their link and the link is not working. The link is coming up with some kind of error message, or it's just not routing to the landing page that you want for the scholarship play. Alright? This is the video for you. If you did test it and everything's working fine, then no worries. You can skip this video. Alright? But if you are having trouble with the domain, here's what you need to do. So you need to pull up high level and you need to go back to the scholarship play landing page, okay? Sites, funnels, scholarship, play from here. What ended up happening and what caused the issue was that when you went into settings and you selected your domain, you selected the domain. That happens to be the same domain that you're using for paid ads, okay?
Paid ads has a landing page and a self-scheduler, and we need domain for that as well. So you just happen to select a domain that is being used in two places and that's causing the issue. Okay? So I just did that on this account. I'm going to save it. And this is the same domain that they're using for their paid ads. So this site can provide a secure connection. This is probably the error message that you're getting. And if that is the case, very simple solution here, you just remove the domain and you go with that one, okay? And all you do with that is make sure you're on the scholarship play application. Go in back into settings, find that domain that you selected and simply remove it. Okay? Remove it, save it. And then what's going to happen is going to ask, are you sure? Yes, you are confirm. Don't worry about it. Nothing. None of your custom edits are going to be lost, okay? We're just removing the domain.
So once that's saved, now you need to find a link to use, okay? You just won't have a custom one. So what you need to do is on that first page, make sure this landing page first one is selected. Hit this little view page button. What's going to happen is you're going to come up with the landing page and a public view. Okay? So this is your page, it's a functional page, and you can interact with it. This is your domain now, okay? It's gym launch secrets.com. So it is branded as Gym launch, but what you can do is you can cover that. Okay? So this domain, this link is absolutely able to be used, but if you want to take it a step further and you don't want to use the one that has Gym launch secrets in it, just go to a free URL shortening tool.
Like Bitly is a good one. It's completely free. All you need to do is just sign in with your Gmail or something. And then once you're signed in, you'll be able to paste the long code in here. And then you're going to have a button that says to you have a shortened URL, you shorten that and it's going to have bitly.com/url. So at least you'll be able to remove the gym launch part of it. Okay? And then that will be your link. Either this one or the shortened one will be your link that you'll use on all your posts. Okay?
HighLevel: Sales Pipeline
All right guys. In this video we're going to go over the sales pipeline that you'll be using to keep track of everything and make sure everything's organized for your scholarship play. So sharing my screen here inside of high level. In order to get to your scholarship play, you just want to hit opportunities here in the left, and then in this dropdown, you should have a pipeline called Scholarship Play with the trophies, right? Once you open that up, this is what you'll see. So I'm going to walk through, this is going to be a pretty short video. I'm just going to walk through the stages so you understand as this thing is running, how do I stay organized and what do each of these stages mean and what do I need to do? Okay? First stage is reactivation campaign. Alright? So if you choose to pull a reactivation list of leads that you own inside of high level, and you want to run say, 700 leads to get the word out about the scholarship play, then as we enroll those leads into the campaign that's already built for you, you'll see all the names pile here, right?
So if it's 700 people after that first launch day, you should see 700 leads inside of reactivation campaign that are being worked. If anybody here that's being reactivated replies positively to any of those texts, they'll move automatically into reactivation replies. So these are leads that you work, that you provide them with the link, or you answer questions or you engage with them to get them to apply. So that's one effort. Reactivation, we're going to get replies for you automatically, but then it's your job to take the conversation, give them a link, and have them apply. Next we have nominees. So this is from the landing page. If somebody applies, then they're going to be placed here. So if I applied, my name would be placed here, but then if I apply, if I nominated my wife in that same landing page, I would go here and then my wife's name would go here under nominees. So you could see the difference between how many people applied and how many people nominated other people to apply. So those will start stacking. Then both of these groups of people, whether they applied or they were nominated, we'll immediately get a text saying, Hey, it's Brent from a b, C gym.
Your application has been received for the transformation, for the scholarship play. Please reply why that? This is the best number to reach you in case you win, right? So we're getting a very gentle positive intent response confirming the phone number. If they win, as soon as they reply y to that text, whether they're a nominee or an applicant, they're going to move automatically into replied applicants. So this is basically like a hot leads stage, alright, they're going to sit here. Then if I apply on Friday and you run it Friday, Saturday, Sunday, I'm going to sit here as replied. You don't need to do anything as the gym owner. If you want to reach out to everybody manually and say, Hey, thank
You for confirming, can't wait to pick the winner on Monday. That's up to you, but we're just moving them in the pipeline automatically for you. Then they're going to sit here, you're going to do your thing, you're going to end the applicants, you're going to go ahead and pick a winner, and then you're going to pick somebody. As soon as that happens, when you're ready to launch the partial scholarship effort, all these applicants, whether they replied, whether they're here or whether they're here, all three of these buckets are going to get text blasted saying, congratulations, you won the partial scholarship. Once they reply to that text, they're going to be placed here. So all the nominees, all the applicants, and all the replied applicants are going to move into replied partial scholarships, which is the end goal. We want to get somebody to say, yes, I won. I'm excited to learn more. What do I need to do?
So once they do that, they're going to be placed here and then you guys can pick them up from there. You guys can answer questions. You guys can get them scheduled. Once you schedule, as long as you're using the scholarship play calendar specifically, they'll move automatically into scheduled and then you guys can work them, remind them of the appointment, and then move them into no showed sold or showed lost to keep track of the stats for this play. Alright? But again, you need to use specifically the calendar for the scholarship play. If you use your general sales calendar for paid lead gen, these automations will not work. So just make sure, if that's the direction you're going, that's fine, but then all the opportunities are going to sit inside of partial scholarship, replied, and then just know down here you have a DND column that if at any time we usually do a pretty good job filtering out the negative replies automatically and the stops.
But if anybody says to take them off your list or they're being rude or you don't want to deal with them and you want them to be ddd, which means never contacted again, then drag them into this call and we'll DND them and they'll never get another text. If you want to be a little bit more gentle and just archive them from this play, but possibly reach out to them in the future, then you can drag them into archived and they'll just sit inside of your high level. They won't be ddd, but all the automations that are related to the scholarship play will shut off. Okay? So two options there, and that's pretty much the gist of it. So just understand what all of the stages are here. Try to stay organized, use the calendar if you can so we can keep track of the no-shows and how many you sold and lost, and then use this DND and archived stage if you need to pull anybody from the play.
HighLevel: SMS Campaign
All right guys. In this video we're going to go into high level and go over the SMS campaigns and the timing here. A disclaimer on this training, there's a lot of intricacies and a lot of details that we don't want to miss. If we miss the timing on one text or one response is going to be detrimental to the play. So make sure that watching this video, you are prepared to sit down, you're on your computer, you're ready to follow along exactly with the items that we go through in this video. Alright, let's get started. So in high level, if you open up your high level and then you go to the automation tab on the left hand side, you're going to be brought to your home screen, which might look something like this where you have a bunch of different folders. It could be kind of crazy depending on how long you've been with us.
What you want to do is you want to find the folder that's called scholarship play. Alright? If there's too much to look through, then you could just type it in here and then you should be able to find this folder. This folder is going to contain everything that you need for the scholarship play. Now, if you can't find it, if you do not have a folder called scholarship play, that means you've never got the snapshot, which means reach out to your coach, reach out to customer support through the ticket, and we will get you that go high level update shortly, okay? Once you have it, we're going to work through all of these automations and make sure everything is set up correctly for you. Right? So let's jump right in. First one, applicant campaign. This is one of the most important ones. This is saying that once the form is submitted on that landing page, it's going to create an opportunity, it's going to tag them, and then it's going to send them a text.
So this is the one that I want you to look through and edit. Alright? SMS application received. This is the text that they're going to pick at immediately upon applying. It's going to say, thank you for applying to win our full body transformation program. Someone from the team will reach out to you shortly. If you're picked, please reply. Why? If this is the best number to reach you, if you win, and then the gym name team, okay, feel free to change this, make it on brand, make it exactly as you said, but I would keep in here that you're driving, getting a response. That's positive intent. So they're that much more likely to reply when you reach out to them. They won the partial scholarship. So go ahead and edit that and then hit save action there and then save there.
Once that's done, go back and we're going to move on to the second one. This one, scholarship play appointment reminder campaign. This one is once they get this partial scholarship text and you guys have some back and forth and they want to schedule, as soon as you schedule them on the scholarship play calendar, they're going to get a text. That's the auto confirm and it's going to look like this. It's going to have the start time, the gym name and the gym address, and then say the gym team. So if you want this to go out, by all means change this. Just know that if you're not using the scholarship calendar, then this will not matter. Okay? So edit this to how you want it. Hit save, hit save.
Third one, appointments scheduled. This one, nothing. You don't need to do anything here. So you can skip that. Third one, fourth one. This is probably the most important automation partial scholarship campaign. So this is going to be the text that gets sent out automatically to everybody that applied that says that they got to win the partial scholarship. So two important steps right here. One, you want to make sure that you set the launch time. Alright, this is crucial. So think through what is your schedule? Are you running it Thursday to Sunday and you're going to pick a winner Monday? If you are going to pick a winner Monday, make sure you have the time dialed in. Is it 9:00 AM? Is it 1:00 PM? Make sure that you stick to that schedule and you pick your winner at 1:00 PM and then one 30 or two. That's what you want to set this time to.
What is the time that you want everybody else that applied to get notified? They won the partial scholarship. It should be about 30 minutes after you go live picking the winner on social media. So again, can't say it enough. Make sure that you pick specifically what is the day and what is the time that you want this text to be sent. That looks like this. Hey, first name. Just wanted to let you know, after reviewing all of the scholarship applications, the team and I have decided to award you a partial scholarship. Congrats. That's sent automatically and that's sent at this time. So pick your time, pick your day. I would not recommend changing this text at all. It is arbitrary for a reason. It does a really good job getting responses.
The only other thing maybe you can add in here is an urgency of you have 48 hours to claim, but you can also do that in the conversation once they reply. So make sure that all looks good. Action and save. You don't need to publish any of these workflows yet. We'll do that right before we launch. Next one, you don't need to do anything in the pipeline stages. This reactivation campaign will be covered in a future video specifically for reactivation efforts. So if you are planning on running the reactivation piece, besides the social media posting, if you want to grab 600 leads or so and enroll them in a reactivation campaign to get the word out about the transformation giveaway, then that will be covered in its own video, including this workflow. So we're going to skip that for now. This one referral campaign, this is the last one that we're going to need to cover here.
So this one is for, they got the text when they applied, but then this is the text that gets sent out to the nominees. Alright, so as soon as the scholarship play nomination form is filled out, which is that second page on the landing form, we're going to wait 30 minutes. Just out of respect, they were a nomination, right? They didn't directly apply, they were submitted by somebody else. So we want to give them some time that maybe this person wants to reach out to them before we do. So wait 30 minutes and then this is the text that gets sent to them. Contact first name you have been nominated by, and then we drop the person's name that did the referring for a chance to win our transportation program. Give away $5,000. So again, change that. If you want to reply why this is the best time to reach you if you win.
So very, very simple, but it has a lot of information here. One, we want to get a reply. Two, they understand the value. Three, they understand who we are, which is the gym. And then four, we're dropping the name of the person. So if they're skeptical at all, they're not going to turn to us, they're going to turn to the person that did the referring be like, Hey, did you put my name in for a chance to win something? They're like, yeah, I thought you'd be a really good fit. And then that would just validate who we are and hopefully be that much more likely. We get a response and a schedule and a shell and a close. Okay? And then a few seconds later, we have a follow-up text that gets sent saying Ps, fill out this application for a stronger chance to win.
And then we drop the application link here and say, best of luck. So this is directing them back to that landing page for them to apply themselves, give us even more information so they'll have that much higher of a chance to following through with it. But then also they will get that second page of the landing page that says nominate somebody to win. So it's going to be the spiderweb effect of I refer person B. Person B gets this link, they go to the landing page, they get to that nomination page, they refer person C. That person gets the text, refers person D and so on. So that we're really getting the word out here and really maximizing the amount of referrals that we're getting this way. So make sure you edit these two texts and then go ahead and save that. And then once you work through all of those, you don't need to worry about this last one. Once you work through all of those, the last piece that you need to do is you want to go back to that domain, that link of your landing page, which again is under sites
Funnels. Find your landing page, open it up, which is this button right here, and then grab this link, copy this link. And then what you need to do is you need to go into settings, custom values, and you want to search for scholarship application link right here. This is that autofill that's included in some of the text messages so that we could just place that link in automatically. So you don't need to worry about going into every single text message and putting that link in. You can just put it in one spot here and anywhere it has that code. And so I'll show you, copy that, paste it in the value here, and then update. And then once that saves, that's going to be the link that's included in all those text messages. So you don't need to worry about replacing that link everywhere. Once that's done, again, comb through all of the campaigns, make sure all the timing is correct, and then make sure that this link is in this custom value and you should be set to go live soon.
HighLevel: Sales Calendar
Alright guys, in this video we're going to go through high level how to edit the sales calendar. So to be clear, I would not recommend using your main sales calendar that you use for the paid leads on social media. I would use a separate calendar simply for tracking because your sales team or yourself needs to know the difference between whether a lead is coming in from social media for the general transformation challenge, or if they're coming in off of this partial scholarship because you're going to want to frame the conversation entirely different. So in order to know the difference, have two separate calendars so you can keep track of that. However, the only downside here is that the calendars won't talk to each other to allow for double bookings, triple bookings. So you might have multiple people show up at a time. So I would try to think through and coordinate the logistics of, okay, I'm taking scholarship play sales appointments on this time, so I should probably have the other times blocked off for the normal paid lead sales appointments.
Okay? So I would recommend using the sales calendar. If you are adamant about using your main calendar, that's fine. You could skip this video. Just know that tracking will be a little bit harder and we won't be able to use the pipeline, the scholarship play pipeline for tracking of the shows and the sales. Okay, totally fine. You can skip this video if you do want to edit sales calendar availability for this place specifically follow along in this video. Once you go into high level, you want to go down to the bottom on the left and go to settings I and then open up calendars.
Once you're here, you're going to see a calendar called partial scholarship giveaway. You can go ahead and hit three dots and open this up. If you want to change the calendar name, by all means go for it. That won't mess up anything. If you want to change the URL, you can do that as well. Colors and so on. But the availability, so this is a simple event-based calendar. This is now a round robin, okay? So you cannot select a user into this calendar. I try to keep things super simple for you guys. So all you need to do is just edit the exact availability that you want to take. Sales appointments. Here's the good part though, you're not allowing self schedules. This is not going to be public facing calendar that they can select anytime they want to. This is only going to be for you or your team to schedule manually through text message conversation. So you can, in theory, be fully open every day, as long as your team knows when they should be booking, okay? If you want to be a little more restrictive, then by all means on Sunday, if you're taking appointments on Monday at eight o'clock and to 12 o'clock, and then maybe again from one to two, you can select that and then of course you can change the intervals as well. How often do you want to have slots? 30 minutes, 60 minutes? How long do you want the appointments to be?
Do you want to have a minimum scheduling notice scheduling window, have any per slot, how many per day, et cetera. So once this is all filled out for you, then go ahead and save up here, and then you'll be able to use this calendar specifically and for these appointments. Now, if you don't know how to grab the calendar link, hit the little three dots here, hit share, and then this is the permanent link that you want to grab. Alright? Copy that. And then you can give this to your team, or you can keep it bookmarked. And then once you have the partial scholarship responses coming in, then you click on this link and then you can schedule directly on this page for them.
Reactivation – Intro
What's going on guys? In this section, we're going to go over the reactivation piece of the scholarship play. Okay? Before we get started, I want you guys to understand that the reactivation piece is definitely not required. It is a piece, so it is a way to maximize the amount of applications that you get, but by no means is it necessary or required. The majority of the applications that you get will come from social media and from word of mouth and from the text messages. The reactivation piece is just one more layer to get that many more applicants. To be clear, there is a max of the amount of leads that you can run through the reactivation, because if you are running the schedule that's suggested, which means teaser on Wednesday, and then running the campaign Thursday, Friday, Saturday, Sunday, which is four days, that first day is when you do the big announcement, which means that we have a maximum timeframe of sending out texts on that one day, okay?
So this is not an evergreen reactivation where you can drip for weeks and weeks and weeks, right? Because this is a short timeframe. So to avoid your phone number inside of high level getting flagged for spam, you want to stay under the threshold of about 80, 60 to 80 text messages per hour, which means if we are texting the maximum amount of people in one day, and there's say, 10 hours, that's appropriate to send text messages, 10 times 80 is 800. So we can only reactivate about 800 leads. I know some of you guys do have a much larger list than that. So by all means, if you have 800 people that you want to run into this reactivation play, you're only going to get better results. You're going to maximize your amount of applications and really take it to the next level. But you can also, if you don't have that many leads or you're strapped for time, or you want to get this launched with as little frills as possible, you can just skip this reactivation, this section altogether, and it will still be pretty effective. Okay? So I just want to make sure we said that before we dove into all the details. But you will have 800 people that you can reactivate, and this portion of the training will take you through all the steps on how to do that.
Reactivation - Finding Your Leads
Alright guys, in this video we're going to over reactivation how to find your list of around 600 800 leads. Alright? You can skip this video if you already have a list of leads. If you already have first name, last name, phone number, and email, or even not even email. If you just have phone number and you have 800 or less people that you've identified in a file somewhere, you skip this video entirely and move on to the next one on how to upload. Alright? This is going to be, if you don't have a list, you don't know where to start. You don't know how to grab the best six to 800 people inside of high level. Alright? This is going to take you through how to do that. So I'm going to give you an example account here, and I'm going to walk you through the steps that I suggest taking to find the freshest batch of 600, 800 leads inside of high level that we could run inside of the campaign. Okay? So first you want to go to contacts.
You want to make sure that you have all your contacts selected. So in this account there's 5,000. Again, max we could do is 800. I would err on the side of caution and do maybe 600 just to be safe to account for any kind of other text messages that you're sending out outside of this campaign. So you want to find all the contacts, you don't need to select them. We're going to then filter them by certain criteria to find the freshest leads. So we're going to hit more filters here, and we're going to say, first we're going to look for leads that are created in a range. So user discretion here, but I would recommend if today is March 5th, I would probably go back about 30 days. You want to go back far enough that no leads are probably being worked at this time. So I would say maybe the beginning of January. So I would take the, I'll go back to probably the beginning of November until the end of January, right there, right? So 11 one to 1 31. Confirm that and then apply that. So that's going to be all the leads that were created at that time.
And then you can check this box and you can see, okay, there's 781. Great, that's a great starting spot. So 781 leads, but then we need to say, okay, a lot of these leads probably have been sold and then hopefully you've been tracking the closes inside of high level and marking them over undersold. So what we can do is we can do an and then say in the,
Alright, and then we could hit, and then we could do another filter that is say status, pipeline status. And we can say the status is so open means that it's just an open opportunity, nothing happened. Abandoned means you abandoned it. One means that you sold it and then lost means that you, they showed but you did not get the sale. So I'll just say for the sake of this example, keep it on open. And then we could see that the total records dropped from 700 to 600. That means a hundred people are not in open, which means they could be in lost or won even. So play around with these filters a little bit. You can change the created range, you can change the pipeline status if you don't care to reach out to people that maybe you sold in the last couple months. By all means keep it simple and just run it with 600 people.
But I would definitely recommend at least having a filter in here of the created range and keeping it within the last three to four months, but no more recent than the past 30 days or so, because we definitely want to avoid, if a lead was generated yesterday and they're getting texts for the six week transformation challenge, it might get confusing or overwhelming to them to also get these texts. So I would just steer clear of that, but use the discretion your leads better than I do. Just showing you the rules on how to identify those leads. Alright, once you find filters that work for you and you're landing around six or 700 leads, then you want to create a smart list. So what that means is hit this little checkbox and select all the records. So select all 600, 700 of them, and then once you have 'em selected, you can hit more filters here.
And then right here at the bottom of your filters, you have save the smart list. So you go ahead and hit that so you don't have to constantly enter in all those filters and then name it something like scholarship, play reactivation, and then hit save. Once it's there, then anytime you pull up your contacts, you can see it right up top here. You can see scholarship play reactivation. You can hit that. And then you always have that bucket of leads there. So these are the leads. No need to export and import. They're living inside of high level anyway. We don't need to pull 'em out and put them back in. So once you have all the leads there, follow the next video on how to actually activate the campaign.
Reactivation - Editing SMS Campaign
What's going on guys? In this video we're going to go over how to edit the campaign, the SMS campaign for your reactivation play. Alright, so opening up high level here, you want to make sure that you go to automations on the left, and then you want to find that scholarship play folder. Again, if you have a bunch of folders to look through, you can just hit the search bar, put in scholarship, and then you see this folder right here. Go ahead and open that up and then scroll down to the workflow that says scholarship play reactivation campaign, and go ahead and open that. Now, this is the campaign that your reactivation list of leads will get. Okay? So you'll enroll them. You'll drip them to be all day your first day, right? So if you're planning on making the announcement on a Thursday, then you're going to drip them and they're going to get these first two text messages all day, that first day, okay? Then there's a wait step for day three and then another one for day four. So there's three rounds of text messages that get sent out, and you'll be able to play with the timeframe here. So these two will get sent out automatically the day that you launch. So the launch video is following this video, we're going to make the edits and then just mark on your calendar, the day that you're going to go with the announcement on Facebook is the day you also want to launch your 600 700 leads in this campaign.
So here's the first text that gets sent. Hey, contact, first name coach here. You could put your name in here, coach Karen from gym name. We just announced something huge on social media and wanted to send it over to make sure you didn't miss it. Need to have this reply stop to opt out. Okay? Immediately following that first text, which is like an intro, gentle kind of hinge texts. Second one is the full announcement. So this is, we're giving away a $5,000 grand prize for free. Who wants it? One person will be chosen. We have a value stack, we have winner will be chosen live on Facebook this Tuesday. So make sure that it's the right day. Click the link to enter to win, and then you have the link as long as in one of the prior videos, you put that link for your landing page in the custom value in high level, this will be filled out automatically.
If that causes any anxiety and you want to put the link directly in the text, by all means go for it and then it has best of luck. Best of luck, and then the gym team. So make sure that these are exactly as you want them to say. And then once all 800, 600 to 800 of those leads get these texts over the course of the full first day, then they're going to be stuck in this wait step for the next round of text to go out on this day. Okay? So you want to make sure it lines up if you're launching on Thursday,
Then have everybody get that initial text on Thursday and then maybe wait until Saturday. So you want to pick the day, is it Saturday? What time do you want it to be sent out to all the rest of those people? So pick that time. It should be either the second or third day. And then here's the text too. Again, gentle reminder, have you entered to win our transformation scholarship yet? Giving it away. Somebody to lose 20, 30 pounds, valued at apply here and then link again. Copy and paste the link in if you want. Then last and final, this is the last call, text. So this should be on the last day right before you close the door for the applications. So again, change the wait step. If you're running Thursday to Sunday, you want this one to be on Sunday, you could do nine, you could do 12.
I would recommend doing it in the middle of the day. Sometime even a little bit later, maybe 10 to one window is pretty good, and then this is the last call. Final chance to win. Only takes seconds to apply. Little joke, what is there to lose besides a few unwanted pounds? Winner will be picked tomorrow. Live on Facebook, apply here. Boom. Alright, so again, make sure that you update these four text messages so they say exactly what you want to say and then make sure the timeframe of the follow-up texts for day two and last day are adjusted accordingly. Once that's all done, go ahead and save and then we will get to launching this campaign.
Reactivation - Set to LAUNCH
All right guys, this is the last step in the reactivation section for the scholarship Play on how to launch. Now, to be clear, you don't need to launch the day that you go live, okay? You can preset a launch to take place if it's Monday and you want the launch, the reactivation, the first text of the reactivation campaign to go out on a Thursday, you can do that. You can do that ahead of time. Alright? So feel free to follow the steps of this video to prepare the list of 600, 700 leads to get the text in the future. So showing high level, I'll walk you through exactly the steps that are needed to prepare for launch. First, you want to make sure that your reactivation campaigns and really all your campaigns are live, okay? So if they're not live yet, feel free to turn them all on.
There's no need to wait to turn them on. You can turn them on ahead of time. And then once you start posting and the reactivation campaign goes out, then the activity will start happening. But specifically reactivation campaign, you want to make sure this is turned on. Now the way to do that is really just click the little three dots here and then hit publish workflow. And then all of these will turn from graph, it's from draft here to published, and I'll turn green, make sure all those are green. Next, you want to go into contacts, lemme pull up another account for you. Alright, here we go. So we have an account with all of these contacts in them. We've already created this scholarship play reactivation. So you want to pull up your smart list that you created already. If you are importing the list from a different source, all you need to do is hit this little button right here of import contacts.
You want to drag your file of your 600, 700 leads into here. Hit next. There's going to be a little bit of field mapping. You're going to have to do basically telling high level, okay, here's the first name column, treat these as first names. Here's the last name column. Treat these as last names, phone numbers, and so on. Once that's done on the last step of import, you're just going to want to select the option that says Create a smart list. Again, title it, scholarship, play, reactivation, save that, you don't need to do anything else. And then boom, you'll pick right up where we are. Alright, scholarship, play reactivation. So once you're here, you can go ahead and select all of these. So again, make sure it's not over 800, preferably not over 700. Select the mal. And then we want to add to campaign workflow. So we're going to hit that. Okay, proceed. What is the campaign? So the campaign is the reactivation scholarship. Play this one right here. So you select that one. And then hugely important, you do not want to do it all at once. You don't want to blast 800 leads at once because high level will flag
Your phone number and you will be throttled to not be able to send. We don't want that. So you want to add to a drip mode. You can title it whatever you want to. Scholarship, play reactivation, date it if you want to. And here's where you can set it ahead of time. So start on what is the date you want to start on? So today is March 5th. If I wanted to start on Thursday, then I could just select Thursday and then what time? I would recommend doing it very early in the morning because we're going to drip this all day. So as early as possible, I would recommend eight o'clock or nine o'clock in the morning. I would probably do 8:15 AM So it's going to start Thursday at eight 15. And then batch quantity, we want to do 80, so we're going to do 80 texts at a time.
We don't want to go over 80. If you want to be even more safe, you could do 70 or 60 repeat after. I would do it after one hour and then send on, hopefully the math will work out 771 contacts 80 every hour. And then just do a little bit of math here. That's going to be about eight or nine hours. So I know that this is going to run until about five o'clock in the afternoon, and then I'll be good. So make sure that you're not at a thousand contacts or 1500 contacts because then it's going to run into the night and we don't want that to be even more safe. You can throttle back, okay, I only want it to be sent on Thursday. If your launch day is on Thursday, and I only want it to start from eight o'clock until I would not go any later than eight o'clock.
So 8:00 AM to 8:00 PM only on Thursday. So just make sure you do some math to be like, okay, if we do 80 per hour and we have 12 hours, is that more than by 771 contacts? As long as it's under, you're good.
Social Media Promo
All right guys, so at this point you should have what your grand prize giveaway is, what the value is, what the value stack is, what the length of time is, and then you should have what your partial scholarship value is. What is the first a offer that you're selling? So how much of a discount on that service that you've used for the grand prize? And then what is your downsell on that as well, which would be a percentage off your front end challenge. Okay? So you should have all of those details laid out and the schedule of when you're teasing. And then what four days are you launching? Alright, if that's not done, pause this video, take time to think about that and then come back here. Now in this video, what we're going to do is we're going to go over the social media promotion, the schedule, and we're going to give you guys some scripts.
So right here under this video as well, you're going to have a document. It's going to look something like this. It's going to say scholarship play, social media schedule, and it's going to have everything that you need to not need to think and do this promotion on social media. Alright? So I'm going to walk you through this. I'm not going to go through everything. I'm just going to overview this and then you can take a look at it deeper on your own. Alright, starting off here. Social media pro tips. Alright, first of all, you want to try to utilize video as much as possible. I know some of you guys might be against using video or being on video or maybe you feel like you're not good on video. I would highly suggest either having somebody who is good at it, using somebody on your team or buckling down and just doing it.
Alright? Videos seem to work a lot better with engagement and it comes across a lot more sincere in the giveaway right? Next, you want to post to your personal and business pages. You want to make sure that you're leveraging your personal pages as well. Don't make it all about business, make sure that it's on Facebook and Instagram and any other social media platforms that you want to use. But then don't only use it in your business page, but use it on your personal page as well. Okay? Next one. You want to make sure that you have all of your staff, all of your coaches, front desk, anybody that's on your team, even encourage your members to comment and share all of the posts. The more engagement you can get, even if it's from your team, the more Facebook will get that post in front of the other eyeballs. So almost make it mandatory for your team. Hey, I need you guys to share this post every day for the next four days.
Next, as you're talking about the giveaway on the video, you want to make sure that you very clearly are encouraging all applicants to comment and share for a higher chance of winning gamified a little bit. Not only do you need to apply and let us know what your story is, but if we see that you liked our post, if you see that you liked our page, if you see that you commented below and you shared it and you're nominating friends to do it, you have that much more of a chance to be picked for the grand prize. So make sure that you gamify it in the
Video. And then lastly, you want to encourage all applicants to nominate somebody, and if that person wins, then they'll both win, right? Make sure that that's understood. Not only are you increasing your chances to win yourself, but if that person that you nominate is also picked, you will both get the grand prize, which does wonders for incentivizing referrals. So teaser, so teaser copy here. Here's an example for you guys. Now I want to be super clear. These are just examples, alright? I do not expect all of you guys to copy and paste all of this and use this exact template. You want to make it unique. You want to make it your own, you want to make it on brand. This is just an example from one of our gym owners that crushed this challenge to be able to follow a framework. So the copy here is big announcement coming tomorrow at 9:00 AM You want to make sure you call out the time of the day. I'll actually highlight that for you guys. Everything that's highlighted is are things you need to pay attention to. So something huge is coming. You tease, tease, tease, tune in time and day on all social media. Trust us, you don't want to miss a spread the word mark your calendar. See tomorrow. Alright? So you want to make sure you're calling out the time of the day and just teasing it a little bit.
So that's the copy. But then again, we highly suggest actually doing a video. So here's a screenshot of one of our gym owners on video teasing the challenge and then this is her video script. Alright, so I took her post, her real post that has real engagement that ran through this challenge or this play and transcribed it for you guys. So you have exactly what she says here. If you want to see the actual example, you can click on this link and go to her Facebook page and see the actual live video. Okay, that's the tease. That's suggested Wednesday. Then on Thursday, which is day one, you want to launch this. Here's the big announcement. You want to make sure that you explain that you're doing a giveaway. You can name it something special if you want. And then you value stack everything that you possibly can and then you try to value it at it's suggested to do over $5,000.
Okay? Clearly stating that scarcity and urgency, how long they have to apply to win, and then encouraging like shares and comments. Now here is where they'll put their link to apply. So you want to grab that link from the training that we went through on the landing page, grab that link and then make sure that you add that link in every post that you have. And just that link is your bread and butter for the entire challenge. So you want to funnel as many people, as many applicants, get as many eyeballs on that link as you can. Post it everywhere, have your team post it. If you're doing it internally and you want your members to apply and you're using it as an ascension play, feel free to put up flyers or QR codes internally on flyers as well and push everybody to that page. That's only going to make it that much more organized for you guys to reach out to everybody and schedule them to come in for the partial scholarship.
Now, here again, we have the transcribed video script from the post here. So you can see here the format was she has her copy that was in text on the post, but then she also went and did a video and posted on Facebook and Instagram on her personal page and her business page and these are the words that she said. Alright, and again, you have the example of video right here. And then we just do a very similar approach for day two, day three, day four. Make sure you're always explaining when the winner will be picked, how long they have to apply, encourage lectures and comments and encourage nominations and referrals as well, right? Again, adding the link everywhere you can. Here's another video transcript example for you guys, and then boom on Sunday or whatever your last day is, you want to make sure that you're very clearly stating, Hey, this is the last day to apply.
This is the last call. Again, what's the value stack? What's the value? When is the winner going to be picked? Make sure you like sharing, comment and refer again, add the link video script. And then lastly, we have our winner announcement. So this is the whole point. You don't want to hurt your integrity or your brand not announcing a winner. You're drumming up all this excitement. You want to make sure that you're publicly picking a winner and you're congratulating whoever that winner is to come in and receive their grand prize for free. So here again is an example of the copy video. We even have an infographic here as an example with the winners. Now, this gym owner happened to pick three winners just because she got a ridiculous amount of applicants. I think it was 300. So she felt like she needed to give more than one winner, which is totally fine.
If you want to give more than one, by all means you can. So it was a nice little surprise for the community when she picked three. If you want to get fancy with a graphic like this, by all means do that. Right? Here's a good example for you guys. So all that to say that again, best practices here, use video post on business and personal post on as many platforms as you can. Make sure you use your application link from Go high level to push as many applicants to that link as you can value stack, have the highest value. You can encourage referrals and encourage to sharing, comment and get your team involved. Do all of those things and you guys will get more applicants in the giveaway than you know what to do with.
Finding Applications in HighLevel
Alright guys. So frequently asked questions, how do I find the applications right? In your sales pipeline, you're going to see the list of all the names of all the leads that have applied or nominated or responded. But if you're picking a winner, how do you actually find the content that was inside of the application to be able to pick that winner? The one who is well deserved? Here's how to do it. Open up your high level, and here's an example account for you guys. If you go into sites on the left hand side here, go to forms and then go to submissions.
From there, you can drop down here and you can see right here you have scholarship, play application and scholarship play nomination. These are the two forms that live inside of the planning page. The application is that first page and then the nomination is the referrals. So you can go ahead and open up application, you can change the dates if you want to, if you need to, but usually the last 30 days is fine. And then here you can see this account has already run this play and there's 57 records here. So we have 57 names of people that have applied. So you can feel free to look through these. You can just select them. And then you can see here the content, right? Here's the name, phone number, email. You can see what are your goals. You can see why should you be chosen to win. And everything that they said were they referred by anybody. And then same thing on the scholarship plan nominations. You can see here nominated reasoning. So this person's nominated their mother, so you have all the information you need there to look through those applications. And then you could also see the total of, there's 33 nominations here from that form, and then 57 from that form.
Scheduling Partial Scholarships
All right guys, so welcome to the lead nurture section. This is going to be how to take applications with names and phone numbers and actually get people to walk in your doors. Alright? If that doesn't happen, there'll be no sales. You're not going to make any money, okay? Extremely critical. So back to your checklist. Under the scheduling partial scholarship section, there's going to be two scripts. One's going to be text message script, and one's going to be a phone script, text message script. You should have already seen, we've already gone over half of it, which is the text messages to send immediately when you get an application, if you get a nomination, and then that Monday when you send out the congratulations text, okay? Now to go into a little bit more depth. Once you send out this text and you get a bunch of people celebrating saying, oh my gosh, I can't believe it.
You get a bunch of questions, you get a bunch of calls, you get people walking in, it's going to be chaos. You want to make sure that you have dialed in responses to any of the scenarios that come in. So a lot of people are going to be curious, a lot of people are going to be skeptical, a lot of people are going to have questions. It's going to be extremely important to not let them pull you into answering all of their questions. The goal is to get them to come in. It's a much easier conversation if they're sitting in front of you in person. So you don't want to have back and forth conversations for days and days and days answering all their questions. Okay? They're either going to come in, get excited and claim their prize or they're not. Okay? You have the upper hand because you can say, we're only giving this to a couple people.
If you don't want to come in or you're busy or whatever, totally fine, I'll give it to somebody else. There's real scarcity and urgency here. So these leads should be very likely to make it a priority to come in. Okay? So some pro tips here. You want to keep the conversation extremely brief, right? The goal is what time works for you to come in, not let me answer all your questions. Okay? Put a time limit on it, okay? So say, Hey, we are only giving this out to a couple people, or we want to give all the prices out by tomorrow. By the next day I would do 48 hours, maybe 72 hours max if there's an exception. But really try to get people to come in today, tomorrow, maybe the next day, and then if they are asking a bunch of questions to say, Hey, I totally understand you have some questions. Way easier if you just come in and we'll figure out how to apply your partial scholarship.
Now, once you get the appointment on the books, this is what it should look like immediately after scheduling it, whether you're using high level or you're using another CRM or you're writing it down in your planner. Either way, you want to send out a text immediately after scheduling them. So whether you called them or you're texting them and you got it booked, boom, right after the appointment was created, your appointment's been successfully booked when, so you want to put the time in the day there where you want to put your gym name and then the address, put your actual physical address and then professional signature at the end, right? Again, this is framed as an automatic text. So that's sent out immediately. Then either the night before or the morning of whatever you feel is more appropriate, you want to send out this custom text. Hey Johnny, it's Coach Brent. Looking forward to getting you hooked up with that scholarship tomorrow. Are we still good for seven o'clock? Okay. Or you can change the verbiage if it's the morning of, you can change tomorrow to today.
Make sure you get a response. Feel free to follow up with 'em if you don't hear from them in a couple hours. Hey, I do have a couple other people waiting, so are you coming in to claim it? If not, I'm going to give it to the next person in line. Be aggressive and then one hour before, you want to make it extremely easy for them to find you. So you don't want to have 'em question it or be nervous that they're not going to be able to find your location. So about an hour before, you want to send a see you in about an hour, you're going to send you some quick info to make parking of mind guests. Super easy, pro tip, attach a picture of the front of the building, okay? Go outside, take a picture of what your building looks like, what the parking lot looks like from the street, and then send that in the text message to them so they feel the sense of familiarity.
Okay? Our address is, so again, even though you sent it the morning of or the night before, send the address to the weekend so there's no excuses, they don't know how to find you. And then go even one step further and put in a physical description of how to find them. So if somebody's familiar with the area, hey, you can find us by whatever the rec center right across from Costco. Put some landmarks in there so they're like, oh yeah, I've driven by that place quite a few times. I didn't realize you guys were there. And then shoot me a text when you're walking in. So they'll shoot you a text and you'll know that they're on their way in. Okay? So this is the text sequence of getting people scheduled and showed in the checklist. There's also a phone script. Highly, highly, highly suggest calling everybody too.
Send out the text to everybody, but then also start hitting the phones. This is going to double your schedule rate if you hit the phones too. So here's an example of a phone script. Super simple. Get somebody on your team or yourself to hit up the phones at least the first day. And the second day I would hit up everybody at least twice, maybe even three times. Okay? So hey, lead name, high energy, excited, assumptive, right? They opted in, you have the upper hand, they opted in for a chance to win and you're giving them good news. They won what they opted in for, right? Your name here with gym name have some great news for you. You have a moment. So you're teasing it with great news, right? Great. Just want to say congrats. I'm really happy to let you know that you've won the partial scholarship prize. You excited? We are too. We chose someone from the full scholarship to come in to the local area, but the team and I decided to select a few others for a partial scholarship in your name was chosen. Now, I have to hop to an appointment here in a second, but are you available to come in later today or tomorrow to talk goals and see how we can apply for the scholarship?
Apply the scholarship. Alright, so there's a couple of things here. One, you're letting 'em know, heads up, they didn't win the grand prize, somebody else was chosen, but good news, you still won something you're prefacing it with. I do have to run. So I'm not here for a 10 minute long conversation, but are you available to come in giving them two options later today or tomorrow to tacos and see how we can apply the scholarship? They're going to say yes or they're going to have a bunch of questions. If they have a bunch of questions, answer one of them and say, Hey, I do have to run. It's way easier conversation. You just come in, right? I have today at X or tomorrow at Y. What time works best for you? So you're giving them times and then set the date. If they're not available, then you want to again, give some scarcity and urgency. We do need this scholarship redeem in the next 48 72 hours. Do you think you'll be able to make it in by then and then can put in, if not, might have to.
There should really be a sense of urgency. Settle on the time of the day and then great where we're located. So same thing in the text messages. You want to make sure they know the address and you give 'em the short description of like, Hey, we're by this building across from this building. All right, great. So I do have to hop off now. Super stoked for you. See you tomorrow at 10 o'clock. Then send them a text. So that's the phone script and the text script. You follow those two and you do it consistently. You do it for all applications, either through high level or through one of those other methods that we went on, that we went through. If you don't have access high level, you do that thoroughly and consistently. You'll be getting a bunch of people to walk in the building and you'll be able to have quite a few sales. Okay?