CoachBot Video Transcript-17
Social Media Contest (Swaggy Selfie Sweepstakes)
All right guys, let's go over the swaggy. Selfie sweepstakes. Alright, so this is going to be a variation of the social media contest in the 60 day LTV system. Alright? The first variation is you have sweaty selfie sweepstakes, and then this variation is a swaggy selfie sweepstakes. The framework is the same. They're going to be one week long. We suggest doing it the first full week of a B month, okay? So you're going to be coming off of a one month long challenge, and then that next month, right around the corner, during that full week, you're going to do some kind of social media contest, okay? The goal of these contests are to encourage your members to post a sweaty selfie or a selfie wearing Jim's swag outside of the gym. So specifically for swaggy selfie sweepstakes, they're going to be repping your gear, whether it's a hat, whether it's gloves, if you're a kickboxing or boxing studio, whether it's a shirt, pants, whatever you want to encourage your members to take a picture of them anywhere in the world.
Repping your swag outside of the gym, alright? It's that simple. The rules for this contest is simply on your side. You want to budget for two prizes, keep them small, something to talk about meaningful enough, but don't go crazy. 25 to $50 is fine. Okay? So two prizes for 50 to $25 each. You want to budget on Wednesday to pick a winner halfway through the week, and then on a Saturday to pick the grand prize winner. The only rule here really is one post equals one chance to win, okay? They must tag or check into the gym for the post or the entry account. So encourage your members to post as many times as they want to publicly on their Facebook page or their Instagram page. You don't want to have them post inside of your private Facebook group because the general public won't see that.
Okay? So this could be a time for them to really encourage them to post publicly on their profile, repping your gear, and then tagging the gym that's going to give your gym massive exposure to all of their friends. That's what you want. So overall, it's going to be great for social media engagement. There's going to be a bunch of pictures. You as the gym, you want to get your coaches, your staff to like all of them, share all of them. Comment on all of them, reshare them, right? It's going to be great for referrals. It's going to be great for website traffic, okay? You want to prepare the system in the background on your website or the link in your bios to make sure that as hundreds, if not thousands of people will be coming across your gym name. Through all these members that are posting and tagging you, you want to make sure they have somewhere to go, okay? So if they see their friend's post like, oh, I didn't realize that gym was there, then they click on your business profile. They land on your business Facebook page. Then where do they go? Is there a call to action on a post there that's pinned to the top? Do they go and ask to go into your private Facebook group? Do they land on your website? Either way, you want to make sure you think through the paths that these leads are going to go,
And you want to make sure you have call actions, have website links, things in place to capture as much of this traffic as possible. Okay? This is what is going to make or break this play. This is a marketing play, and you're leaning on your members to do the marketing for you. So you're encouraging them through prizes to get them to post. They then check into the gym, and then all their friends and family see it. And then you want those friends and family to be encouraged to opt in somehow, and then you need to be prepared to work those leads. So that's the whole point, is coming right off of a challenge to dedicating the first full week to doing a social media contest, getting your members to remain excited from that challenge, just so they don't dip down. Just to encourage them to continue to attend and also then drive a bunch of exposure from marketing to then prep for the next challenge.
Theme Week
All right guys, let's talk about theme week. So this week is typically the second week of a B month when you're doing not a challenge, okay? Theme week is going to be an entire week dedicated to members coming in, typically wearing something to class. And just like the social media contest, this is all going to be raffle based and prize based. No way to motivate like cash. So below this video, there's going to be a link to this document. This is going to be our template for all of the posts. You can see here in post zero, this is going to be templated. There's not going to be a specific theme. You can see here that the Color Wars picture is just an example here. This is going to be the one of many ways to run this theme week. You could do colors, you could do superheroes, you could do favorite movies, you could do holidays, summer themes, a bunch of different ones.
But they all follow the same framework where every day, Monday through Saturday, is dedicated to a specific theme where the members know, okay, tomorrow I have to wear this thing to get entered for a chance to win this prize. And then depending on your budget, depending on how much cash you have, how many members you have doing it, you can either pick prizes daily, you can give out small prizes, you can shout out on social media. But all in all, every day, every other day, maybe Wednesday or Saturday, you're selecting everybody that participated and you're entering them in for a chance to win a prize or some kind of cash, right? This is just going to keep things fresh. It's going to keep people interested in between when you have challenges and everything else you have going on. So you have the big announcement of here's the full schedule.
You should be announcing this in class. You should be updating your whiteboard easel in your lobby so they know exactly what they need to do to earn points. And then every day you're taking pictures of everybody that participated posting it on social media. You're shouting out everybody that's doing it. You're keeping tally on everybody that's participating. So when you pull a prize, you know who to select, right? So as long as you take pictures after every class, you should have a record of everybody that participated, and you can simply count or look at who did it the most, and then give them that prize and randomly select somebody for that prize, right? Wednesdays at a bare minimum, Wednesdays, you should randomly Slack a button, somebody that just happened to participate. And Saturday, you should do a big grand prize winner of the person that actually did it the most, right? So either way, you're celebrating the one that worked the hardest, but you're also celebrating the one that maybe was fearful or something happened where they couldn't do it. Okay? So you're going to post every day. You're going to shout out the winner. You're going to post, and you're going to take a bunch of pictures and then celebrate on that Saturday with that grand prize. I.
CHAOS Class
Alright guys, let's go over Chaos class. So this is going to be your paid specialty class that you do once every B month. Alright, now let's get into it. Below this video, it's going to be a link to this document. And this document is going to have the templates for every Post for Chaos class. Now here's the deal with chaos class. This is going to be done sometime, usually on the weekend, sometimes around a holiday, if it works out where it's on a Saturday or a Sunday, maybe Friday night, where you're going to do a specialty class. And this class needs to be different. Usually what you do to make this different is you play the music louder, you make sure it's an absolutely packed class. Maybe you have a different playlist for music. You get all the staff involved. So all the coaches, if you have multiple coaches, they all come and participate, which is huge for the members.
You give everybody a free T-shirt or a tank top, and you only sell it for that event. So put the date on it, put the time of the class, put the title of the class, the theme of the class, whatever, to make that shirt special so that anybody who attended that class are the only ones having that shirt. It might not mean much the first time you do it, but when you do it 60 days from then and 60 days from then people start talking of like, oh, you got that shirt, you got that shirt from two months ago. I wish I had that. And then because of the class, the main reason the class is so popular is because it's scarce, there's limited spots and you need to keep it. You need to have it sell out fast, okay? You need to have the urgency and the scarcity so that when it's full, it's full.
So this is one of the classes that you're going to tease when registration opens. And then you're going to say, okay, registration opens on this day. At this time, be ready. We only have 15 spots, 20 spots, 25 spots, whatever it means for you. Make sure you tell 'em that number. And then you close the doors and you only have one spot, and then only those 15, 20, 25 people will get that shirt. Now, something to note here is that you need to make sure that you are going to have a custom shirt. So this could probably be the most inconvenient part of this, but it's going to be worth it because you're going to be charging for this. So this class could be anywhere between 30, 40, 50 bucks a class. It's going to definitely cover the T-shirt or the tank top and more. So you need to make sure that well in advance you have a design.
It doesn't have to be anything crazy. Think about the theme of the season or the holiday. Put the date on it, put what round it is, chaos class round 1, 2, 3, depending on how many times you do it. And have it just special so that there's no other class, there's no other shirt that looks like this. Okay? And you're going to want to have it prepared because you're going to have the design before registration so people can see the shirt when they sign up. You're going to want to take down the size, and then you're going to want to end registration probably a week or so before the class actually starts. So you can have the shirts printed and ready so they wear them at the class. Okay? So you can see that there's a template for just reminders of what chaos class is. Make sure you add the details of what you're doing that's different. Is it a different style? Is it crazier? Is there a
Finisher? Do you have staff going? What's going to make it different? Okay? It needs to be crazy, it needs to be chaotic. You need to have a bunch of people slammed in a small room with lots of music that could get extremely hot, and that's just part of the fun of it. Okay? So you have all these texts that are all designed and then boom, what it should look like is something like this, where on that day you're going to post an awesome picture of everybody matching and matching shirts and just the craziness of the class. This is the perfect time to get promo. You're going to have a packed house with a bunch of people, shoulder to shoulder, all wearing the same shirts. You should get people in there, take pictures, take videos as much as you can, and that should fuel your social media content and maybe even your ads for a long time. Okay? So make sure there's scarcity and urgency involved there. You make it crazy, you make it fun and exciting, and you have a shirt to go along with it.
Social Events
All right guys, social events. So this one's pretty simple, alright? However, there's still templates to go along with it. So below this video, there's going to be a links to this template. Social events are simply a get together outside of the gym. Alright? During on challenge months month A, you're going to have end of challenge parties. You're going to have a big one, a picnic, it's going to be catered or potluck. It's going to have food. It is going to be somewhere relatively nice during the B months. You still want to have an event every month, but you don't want to go all out. So this is going to be more just to get all the members out of the gym, get them out of gym close, and have a nice time going somewhere. Could be pub crawl, it could be a restaurant, it could be doing a fitness challenge if you really wanted to, whatever it may look for you.
Any kind of events that you have locally around your gym. You just want to have a get together. And here's the thing, these events are going to be critical to getting referrals. So if you have an event, everybody should pay their own way. This isn't something you should pay for them. This is more of just a get together. Hey, we're a family, we're a bunch of friends, let's go and go to this place and enjoy this thing together. So everybody should pay their own way, but you should encourage everybody to bring their spouses, bring their kids, bring their friends, and then those are your opportunities to grab referrals because the social events are strategically placed on the calendar in between hype week for the next internal challenge, and right before the referral blitz. So on this Saturday, typically you're going to have a perfect offer to give these referrals of like, Hey, we have our next challenge starting in about a week.
We have this crazy offer for people that, for our friends and family discount, let's get you in here. Let's schedule a time for you to come in, right? That conversation's going to happen very often and organically. Okay? So you just want to have an event, some kind of social outing, make it fun, make it exciting, make it interesting to the members, and do it every month and do it regularly. You might start with a small group of people, but after you post and you celebrate it and members start talking, even if you start out with three, four people over time, this is going to become part of the culture and more and more people are going to talk, and every time you announce it, you're going to get more takers. Okay? So running through here, we have an announcement of here's the location, date, and time. If you need to RSVP, have a time to RSVP and really just celebrate and let them know that you appreciate them and we want to get out of the gym close and meet some new people. Looking forward to seeing you guys. So these are all of the texts and posts, just letting them know what the event is and reminding them when they need to SVP, just so you can get as many people together outside the gym as possible to again, create that culture in that community.
Using HighLevel To Send Texts (Optional)
All right guys, so in this video we're going to go over high level and how to use high level as a tool to send the text messages in the 60 day LTV system to all your members on Sunday morning. Alright? Now, disclaimer here, if you already want to do it manually and you want to send out texts with your personal cell phone to all of your members, totally fine. If you have a way to automatically send texts to all of your members using maybe your gym CRM, outside of high level, that's totally fine too. Use the templates, send the texts every Sunday and you'll be perfect. If you have too many members that you don't want to send it manually or you don't have a way to automate it in a different CRM, then this video is for you. Okay? If you have another way to do it, you could totally skip this video.
Alright? If you want to use high level to send the messages, follow these steps. First thing you want to do is you want to export a list of your members from your CRM. Okay? If you only have a few members, you can do this manually if you'd like to, but either way, we're going to need a file that has the names, phone numbers, and emails of all of your active members, okay? If you're using a CRM, like push press, zen plan, or mindbody, they're all going to have self-help articles on how to find a report for all of your active members, be able to export them with the contact information. It's a pretty standard report. Either way you want to find that and then export it, okay? It's probably going to have a bunch of extra information so you can go ahead and take a little bit of time to clean it up.
Anything that's extra, if there's contact IDs or locations or addresses, you could just delete out those columns altogether. Just highlight the entire column, right click and then delete column. You want to have it look simple like this where it has either the first and last name together in a cell. That's fine. Where you have the full name in one block or you have it separated like this where it has first name and then it has last name. Want to make sure you have phone number that's nice and clean in all the same formats, and then email, that's all nice and clean as well. Okay? Once that's there, you want to make sure it's in a CSV file, okay? So you can either save it, like save as CSV or you can export it to CSV. Either way, make sure that there's a file on your computer that looks like this in a CSV file.
Make sure you save it on your computer in a place where you're going to be able to find it in about 30 seconds, and then we're going to go into high level. Alright? In high level, we're going to import this contact list and we're going to tell high level that all of these contacts are members. Now here's the thing, you should probably do this every single time you send a text on a Sunday, every Sunday morning, you should be updating this list with your active member list because in the next seven days, a couple people will leave and a couple people will sign up. So if you don't update this, then the same people that might have canceled a couple of days ago will also get the texts. It's not the worst thing in the world, but you definitely don't want to miss the brand new signups that you got.
Okay? So at a bare minimum, I would recommend every Sunday before this text goes out, running that report again with all the members and repeating these steps, importing that list into high level and tagging them all like we're going to here. That way all the new members will be included and anybody that cancels will also be included, and that's just going to be another way that they will see everything they're missing out on. You shouldn't be kicking them out of their Facebook group either, because again, they should see everything they're missing out on. So a lot of them will most likely reply stop after they cancel and they're getting those texts. But if people are still getting it and they're not replying stop and they're still reading it, there's a much higher chance they're going to actually resign up, which isn't a terrible thing. Okay?
So we're going to focus on just adding all the new members to this report and never taking anybody away. Okay? So once you have that report, we're going to go ahead and go into contacts. On the left hand side, we're going to hit this little up arrow that says import contacts, and then we're going to upload the file. So you can click that hyperlink and then you're going to find right here that you have a CSV file named whatever you'd want and saved wherever made sense for you. If you're having trouble and you can't click on it because maybe it's grayed out, that just means the file type that it is is not a CSV file and high level likes CSV files, so if you can't click on it, go back re-save it and make sure it's a CSV. You can double click on it and then you're going to see this little green outline.
That means it's good to go ahead and hit next. And then this is telling high level how to treat these pieces of information. So you have the column header. If you did have a column with the information, you have preview of like this is the information that was under each of these columns. So you're just telling high level, okay, this is a first name, this is the last name, this is phone number. This is an email. If high level happens to mislabel these, you can absolutely tell it, okay? This is not an email, it's a phone number. So you can go in and you can tell high level, okay, treat it as a phone number and then just double check that all of these pieces of information all makes sense From there, you go ahead. In next import name, since you will suggested to do this every week, I would probably leave that import name as is, so you can see the date and the time that you imported it Advanced. What do you want to do with contacts? You want to make sure that it's add new and update existing contact records. Here you want to find existing contact records based on email and click on this based on phone number. So it looks up both pieces of information and then we're going to tag them to
Member and then maybe put in a date you want to have it something unique. I would not recommend just member because we might use that in other places. So maybe member dash LTV. So that is going to be the tag. When you go to send this text, you're going to send it to everybody with this tag. So it doesn't have to be exactly that, but you're going to want to remember what you use as the tag.
And then we don't need to worry about this right now. Just go ahead and tag everybody that you're importing. I confirm that all contacts are consented to hear from us. There should be nobody in your high level that has not consented especially of the members, and then go ahead, hit submit. I'm not going to do that right now just because this is an example, but go ahead, hit submit, and then you're going to have all those contacts. Might take a couple minutes depending on how large of a list you have, but within five, 10 minutes, that should be done. Okay? If you ever want to check on the progress, you can go to bulk actions here and you can see what the name of that import was and if it's completed or not, or if it's in progress or if it has any kind of errors. You can see it all right here under bulk actions. Okay? Now, once that list is completed and all of those contacts are tagged and created, then you're going to want to create the text message, and this is extremely easy. Go into automations,
You,
You're going to create a workflow and you're going to create it from scratch. From here, you want to title it something that makes sense. For example, Sunday one 60 day LTV, and then all you're going to do is hit this little plus search SMS, and you're going to find that template of what is the text message you want to send. So here's a template. Here's template one. I'm going to take this, copy it and paste it right in this message box. Make sure that you adjust everything that's in parentheses and highlighted. So for example, member name, you're going to want to make this a custom value, okay? So you're going to remove member name, you're going to hit custom values. You're going to go into contact and add the first name. So this is telling high level to auto-Fill this code with whatever their first name is automatically, okay? And then gym owner name, obviously switch that out with your name and then make sure you include that link to the post or the Facebook group at a minimum there, okay? You want this text to be perfect, exactly how you want it to be sent.
Once that's done, you can save it. You can also include a picture if you want to. You can upload a file and add an attachment to send a picture with this text. Once that's done, go ahead and save that step and that it's really that simple, okay? From here, you want to make sure that you publish this, that it's published and then save it. Once that's done, you can just double check by going back and looking at the workflows. Again, it's probably going to be toward the bottom because you just recently added it, so it's probably going to be on the last page at the bottom of the page and you're going to see here it should be green and should be published and it should be ready to rock. Alright, so now high level has your contact list of all the members and has the text message ready to be sent. Now we just need to tell it to send it, okay? So only do this step. If you are ready to send the text, you can also schedule it out. Okay? So either I'm going to show you both options. You're going to go into contacts and you're going to search by filtering all the contacts with that tag.
So you're going to add the filter, you're going to search tag, and you're going to say, okay, I want everybody in the contacts list to be shown if they have a tag and then whatever you tag them. So remember, I think I did LTV. Now I didn't actually import the list, so I'm not going to see anything. But if you use the tag and that tag is the same, you should see it in the dropdown here. So you can go ahead and click that. Once you click that and you have that tag selected, go ahead and hit apply. And then once it's applied, you should have your entire member list visible here. So make sure that all of your members are listed here. Once you have all your members listed here and everybody who has that tag is visible, you're going to go ahead and hit select, which is the first, the top header checkbox, and then hit select all records.
That number select all records. That number should match your total members. Okay? That's everybody that's going to be sent the text. So you can double check and look through the list. Yes, yes, yes, yes, yes. That's everybody. Once all records are selected, you're going to enroll them in the campaign you just created. So hit add to automation. It's going to say, okay, we're going to be including everybody in this automation. Yes, what is the automation called? So you go ahead and search for whatever you titled that automation. Mine was Sunday one, and then this is where you can tell it how to send and how often to send and what time to send it. Do you want to do it all at once, which you can absolutely do. They would all be sent right now at this time to everybody at once. If you're at a newer account and maybe you have less than two weeks of text message, your account might get throttled back and you might have some undelivered texts.
So in order to be safe there, if this is the first time you're doing it and you're a pretty a new account and you don't have a lot of experience in sending texts, you can add to a drip mode. And this is just saying that every so often it'll send it to a batch of people. So you can title the action whatever you'd like to Sunday. One, again, when do you want the text to start sending you pick your date. How many do you want to be sent? Depending on how long your list is, if it's 500 names, you can say, I want to send 50 at a time and repeat it every one hour, then just do some math. It's going to take, if you have 500, it's going to take 10 hours to send everybody. So make sure you just think through, how big is my list? Slowly do I want to drip this, but if you have a couple hundred members and you have more than one to two weeks of text message history, you should be fine sending the text to everybody.
If you want to be safe, go ahead and do 50 or a hundred every hour or so. And then if you have a list that's very long and you need to spread it out over multiple days, then you can tell high level only. Send it on certain days and only send it between 8:00 AM and 8:00 PM. So fill all this out. And then when you hit add to automation, it's going to enroll all those contacts in that sequence, and it's going to follow the rules that you laid out, whether it's send it to everybody at once right now, or drip it over a certain amount of time. Okay? So go through that, add to automation, and then that text message will be sent out. Okay? So to recap the strategy here, you're going to repeat this you every Sunday you're going to pull your member list, you're going to tag them all, but after you import them, you're going to tag them all, and then you're going to enroll them in a new workflow with a new text message.
You should have a template, one text message and a template, two text message, and then just do that every Sunday, okay? You follow those steps. Every new member will be included, and every person that cancels a membership will also be included until they either opt out by replying stop, or you remove that tag. So I figured that would be simpler than having to go in every Sunday and remove manually all the people that canceled. Okay? So I just leave them in there, send them the text anyway, and then they can opt out whenever they want to. But you want to keep them as involved in the community, even if they leave as possible, so you have that much higher of a chance of having them re-sign up.
June (Part 1)
All right guys, let's go over the June specific calendar. Alright? Now, if you're watching this video, that means you're with us for our initial release of this system, and I'm super happy to have you below this video. There's going to be a link to this spreadsheet. This spreadsheet is going to be your Bible for the 60 day LTV system. This will have everything. So if at this point you feel overwhelmed, how am I going to keep track of all of these different templates and documents and posts and all the different tools? It's all right here. Okay? So take a breath. This is the only thing you need. Alright? And as we release, we're going to continue we to add taps to the bottom here for June, July, August, September, until you have an entire year. Now to break down June specifically, you have all the templates that are embedded in all these different dates.
Now, before I get into that, this tab is going to be a legend and this is going to be a way for you to assign owners if you want to. If you are delegating this to your team and you want to have certain people dedicated to certain things, maybe you have a lead trainer that's doing the KX class. Maybe you have a front end manager that wants to do the social event is better at that, totally fine. I'd recommend making a copy of this and then adding the owner name here. There's no confusion with your team of who owns what events, and everything is color coded. So if somebody owns chaos class, everything in red, they're responsible for owning. Okay? And then you can see here if there's any kind of abbreviations, if that confuses you at all, then this is just the breakdown of what those actually mean.
Alright? Now let's get started. So June, so if you were at the release, what you need to do is you need to prep your calendars. Okay? So thinking back to the communication channels video, you want to have up both. You want to have up at least June dry erase board in the lobby as a calendar, okay? You want to make it sure it's fancy, make sure it's crazy, creative colors everywhere. Just looks like chaos happening. Okay? And then you're going to have that standing whiteboard easel with the upcoming for the next seven to 14 days. Alright? And then you have that in-class announcement system where you or your coaches know exactly that. This is the clipboard that I need to look at and verbally say every single point that's on this for that day, okay? Before class and after class, I want to make sure the people that are attending classes are the ones that know these are going on.
Those are going to be your cheerleaders. So all of those things need to be done by May 29th. Next shirt design. So you can see it's red here. So this is chaos class, so we need to make sure there's a shirt that is designed. Don't spend too much time on this, right? It doesn't have to be anything crazy. Just think about the theme. Think about summer. Think about any kind of summer sayings, any saying that you have in your gym. It's the first one. So make it something about the first or new beginning. Put the date on it if you want to. It should be unique to that specific class and the members that buy that shirt should feel special that there's nobody else with this shirt, right? You want to that done because on Saturday is when you're going to have your initial post, and on Friday is when you're going to have your in-class announcements.
So you need to get that shirt done before you announce what's happening. People are going to say, what does the shirt look like? Then you're going to have your first free, free cash Fridays post. Probably not going to have anybody celebrate because the system didn't happen yet, but it's going to be your Go live opportunity to also talk about everything else you have going on and then tell people that they can win X amount of cash when they refer somebody for all of next weeks, it's a perfect opportunity to bring 'em in because they're doing sweaty selfie sweepstakes. Okay? So everything just layers on top of each other. There's always going to be things to talk about and there's always going to be multiple announcements happening at the same time. So you just need to go through your list. So that Friday you're going to have in-class announcements for the Sweaty Selfie Sweepstakes Chaos Class and free Cash Fridays.
Okay? Then that Saturday you're going to have post one for chaos class that they only have one week to register for classes, seven days. You can see here registration closes because you need to order your shirts so that they're in by the next week. This is totally going to depend on what vendor you're using, how fast the turnaround time is. So I would double check to make sure that you're given the vendor enough time to come up with shirts, but that is there for you as a reminder. And then as we go through this every Sunday, there's going to be your Sunday morning newspaper announcement for the posts, text messages, and in class announcements. You want to make sure that people are expecting. Every Sunday I'm going to reach out to you and let you know what's happening because we've got a bunch of crazy stuff going on.
Then you go right into Sweaty Selfie Sweepstakes where every day you're posting about who participated in that class or taking a picture after class. You're going to post about it, and then you're going to announce in the class of what they need to do the next day to earn more points. You're reminding 'em about chaos class. Chaos class is opening for registration because you only have six days to register, so it's going to sell out fast. Then you have on Wednesday, you're going to do that random winner. So you're going to celebrate through the sweaty selfie sweepstakes, who is somebody that posted, and you're going to give them their cash prize as a random winner. You're going to be reminded about kale's class again, and then you have sweaty sweepstakes. So you're going to do this every single day, taking a picture after class and then posting everybody that participated.
Okay? Then this is going to be your first in-class announcement for the next week, your summer theme week. So you're going to start telling members, Hey, on Monday, wear this on Monday, wear this on Monday, wear this, and then drive even more adoption there. Friday again, free cash, Fridays sweaty selfie sweepstakes, and then chaos class. This is going to be your last chaos class post because registration closes the next day. Alright? And then you're going to post about theme week, about, Hey, it's Saturday, get ready for Monday, Tuesday, Wednesday. Wear these things to have a chance to win these prizes. And then you're going to have your big grand prize winner on Saturday
For the social media contest, right? You're going to close registration and you're going to order those shirts to make sure that you have seven days that they're in for that class the next week. Then you have the Sunday morning newspaper again, and then your role read in theme week. So theme week's going to be every day you're going to be posting about who participated and what the class looks like, and then you're going to be explaining in the class what they need to wear the next day. You're going to have a gentle reminder for chaos class. Anybody that did sign up, remember it's on Saturday, you're going to have an in-class announcement for the first time here and a post here for your event on the 22nd, alright? And then you can make that event whatever you'd like. If it's an outing, barhop restaurant, what have you.
Every day through the summer theme week, you're going to be posting Wednesday, you're going to have your random winner. Saturday you're going to have your main winner, and then that Saturday is stacked. You have chaos class round one. So the first time you're doing your paid specialty class, you have your grand prize winner for theme week registration closes for the event if your vendor needs seven days, RSVP for the event in seven days. If not, don't worry about closing it. And then you have your reminder for that event. And then that is as far as we went. On June 5th, we're going to be releasing part two, which is going to be all of this July play internal hype referral blitz, and then the entire July challenge, internal challenge you can be running for July. Alright, have fun. Bye.
June (Part 2)
All right guys, so let's go ahead and take a look at part two of the June calendar. Alright, June is a B month, so it's an off challenge month. So this video is going to go over the prep leading up to July, which is a challenge month. Okay? So below this video, you're going to have a link to this calendar, alright? This calendar is going to be for June and July. We're going to go over the second half of June right now. Alright, so skipping forward, starting on the 16th, we are going to be entering into hype week, which is the main teaser week, leading up to the summer slam, which is the July internal challenge. Most of this week is going to be built around teasing and promoting the summer slam and then leading into the referral blitz. So each of these is going to be posts and text message schedules. I want to bring your attention to the ability to put up the July schedule. You should be working on that second whiteboard for all of July as early as possible. So you have two months up on your wall at all times, okay? You want to update your upcoming board to be teasing your upcoming internal challenge. And then opening up this post schedule here, you're going to see a brand new template.
I'm going to edit this. You're going to see a template here for all the posts starting the second half of June, going all the way through the rest of the internal challenge. So this is going to be the second half of June all the way through July. Each of these are going to be coordinating with here. So you'd see post zero is where it starts out. IC is internal challenge. So you can see on the 16th you'll be posting post zero. Post zero is a tease saying summer slam is coming. Just saying, Hey, watch out for it. It's going to start this Monday, and then don't forget to save the date for our summer appreciation picnic. Okay? So it's going to start there and it's just going to start teasing about what the grand prize is. It's going to use some different formats of posts using some gifts, and then announcing live during post five, all the details, how it's going to work.
The teams, since this is a team challenge, grand prize is going to lay out everything, and that's going to be post five. So we could see here, it's basically teases, teases, teases, teases all week long. And then post four, we have, Hey, we're going to be going live today. And then post five is the post, the post with all the details. You going live and explaining what the challenge is. Okay? Then you continue to tease about it. You announce, then here the team rosters. Okay? So you're going to be posting the team rosters, and then you're going to be following the same Sunday morning newspaper schedule. As you can see, all of these promo are to be posts, posts, and in-class announcements. Okay? That's going to be the majority of it because you want to tell the people that are coming to continue to come. Okay? We're going to continue to follow the schedule of every Sunday morning sending a text, and we're going to change the approach here to be around the summer slam. So you can see here in SMS zero when you open that up, there's going to be specifically a document for
Your Sunday morning texts. You could see it right here. Hey, I want to give you a heads up. The team and I have been working on something crazy for July. So keep your eye on the Facebook group and then put in the group saying, Hey, we just posted our team rosters. Check it out, have the link, and then it goes into the referral blitz. It is going to be going into the text that you already have for them because you need to teach people how to refer. You're going to ask them, Hey, do you have anybody that you want to give out to this special friends and family deal? Then if they respond positively, you have a text here, and then you're going to send them text examples with the landing page link of the friends and family discount landing page in there for them. So all they need to do is copy and paste it to whoever they're thinking about referring. And then at the bottom here you have the referral phone script. Alright? This is going to be, if you get any referrals, you want to call 'em immediately, double dial them and then go through this phone script of just getting them hyped blame, though they were referred, and then price anchoring and telling them they have a crazy deal. Okay? So go ahead and read through that,
And then we're going to have part three here on the 26th, which you're not going to want to miss that. That's going to be the missing piece of maximizing the organic referrals from all of this entire system. So now referral blitz is where to be leveraging that landing page text messages in class announcements and posts to get as many referrals in as possible. Because the play here, again, is that typically 300, 400, $500, you're going to give 'em a crazy deal for just the next handful of people. This week only. We're going to drop it down to somewhere between 49 and $99. Okay? The play here is because you don't have any cost to acquire this referral, since it's free, you can afford to one, take that money, they pay $49 or $99 and add it to the prize bucket for the challenge. This way, members are not just incentivized to spread the love, but they're financially incentivized that the more people they refer, but bigger the P gets and the more likely they are to win something crazy.
So you want to put a hundred percent of that money into paying out prizes, and you want to tell the members that, and then you also want to give them that. You're basically giving them that next month for free. But again, because you didn't pay one to $300 to acquire this customer, you're actually saving money by having them refer, paying out, and then giving them the next four weeks service for free. And then the whole deal here, you'll see it in the script, is if they stay after the challenge, you will take that $49 or $99 they initially paid and you'll apply it to staying with us. Okay? So they're twice incentivized. One, they're getting a really good deal on the front end, and two, they're going to be able to reuse that money to discount their, whatever the option is for them to stay with you, and then it makes the conversion that much easier.
Alright? So that is the referral base you just want to get is the entire community hooked on getting referrals to make that pod as big as possible? Okay? And that is the entirety of June. Follow the script, follow the templates, follow the posts and the schedule, create hype and teases, especially in class announcements. You want to make sure that the coaches before at the end of every single class are announcing what is on that schedule, okay? Do that post in the Facebook group, send out your texts every Sunday, and you're going to create more than enough hype and more than enough referrals leading into the July internal challenge. Okay?
July Summary
Alright guys, so let's go over the July calendar. So this is going to be an a month. This is going to be the summer slam challenge, all the fun for the summer, for the challenge going to be happening in this month. Okay, so below this video is going to be a link to the July calendar. Alright, so go ahead and pull that up. You're going to want to follow along. Okay, so before you start executing in July, you want to make sure that in June you follow the hype week, you follow the referral blitz, you push that landing page for the friends and family discount, and you have everything set. Okay? If at this point you still haven't seen it, there is going to be a
Summer slam checklist, which is going to be at the top of June and the top of July, okay? It's also going to be below a lot of the videos in this training. You can click on this link and you can open this up. Okay? This is going to be your instructions on everything you need to do leading up and during this challenge. So you have all the prep, which is going to be setting the prizes, the point system, the tracking system, your hype week, all the steps you need to do to create the landing page, edit the landing page, edit all the promo. So you want to make sure that you follow along and you have all these done before the start of the challenge.
Then in July, it's going to be as simple as following the process. So you're going to see here, you're going to follow the Sunday morning newspaper approach where every Sunday you're going to be posting in your group. Now, because this is an on challenge month, most of these posts are going to be about the challenge rules because on Sunday, you're going to announce what this week, one, week two, week three challenge is going to be all about. Okay? So the members know there is a point system, and if I win, I get to do this thing and there's a picnic at the end or a party at the end, but I don't know specifically how I can earn more points. So every Sunday you're going to make it fun and you're going to explain for this week only, these are the rules. So you can click on the post here and you can see in here that this is what the template looks like. Okay, so this is saying that, Hey, here's the team roster. Again, the goal is you can get as many tickets as you can for your team. Here's the cash prize, here's the grand prize. We're going to have binder sheets to keep track of everything and then just getting them hyped. So every Sunday there's going to be a post like that,
And then there's going to be a text that follows it and either references the post and links to it or reiterates what that post says. Okay? So same framework, but it's all about the challenge. Then throughout July, you're going to have in-class announcements explaining really to earn points,
So what the rules are for that specific week. You want to remind them to mark their attendance in the team binders in the lobby so that nobody's missing points. You want to hand out raffle tickets after class so they can put it in their box, and then you want to remind 'em about the appreciation party, and then it's basically just repeating that, repeating that, repeating that every class, every day until week two happens, and you want to update the rules. You want to make sure that you update the leaderboard so they know who's winning, right? Because you want to keep that top of mind to create some competition. When there's a pop-up challenge. During those 24 hours or 48 hour sprints, you want to make sure that you're announcing during those one or two days that there's a pop-up challenge. They need to go to the Facebook group to look at the rules and do the things so they get more points.
You want to also remind them that they get tickets for referrals. So you want to remind them how to refer, and there's a referral clipboard at the front desk. Go ahead and write names down and we'll reach out, right? You want to make it easier for them. So it's really in class announcements, updating the leaderboards so that we always know who's winning, whether that's going to be in the lobby, having simple cardboard cutouts that you're going to be moving up and down or digitally if you want to update in the group, the Facebook group, you want to do that at least daily. Follow the posting schedule. On July 10th, we're going to be releasing August and September system, so you'll have that way ahead of time, so you'll be able to keep your whiteboards updated,
And then just really following that entire system all the way through. And then on the 27th, the last day, you want to finalize the leaderboard, finalize the winners, and then prep for that party. That's going to happen on the 28th during the challenge party. You want to make sure that it could be outside something fun. It could be potluck style where you ask members and staff to bring their favorite dish. You don't have to go crazy and don't go all out. You can make it pretty cheap by having it be a potluck. You don't have to have it fully catered or be really that fancy, and then you just really want to have it be a good time. You want to do the grand prize, you want to tell everybody thank you, maybe give some extra prizes. Encourage people to bring friends and family because those are just more referrals for you. Take a bunch of pictures for promo, it's fantastic. And then at the end, on the next day, you watch, sign a thank you post and just drink all the classes. On Monday, you just want to tell your members how much you appreciate them and then close out the challenge, and then that is the entire cycle. So we're just going to take that and we're going to repeat that every 60 days.
August + September Summary
All right guys, let's go over the August and September calendar. Alright, so at the bottom of this video, there's going to be a link to the calendar document built in Google Sheets. Alright? That's going to be the file. You're going to want to open every resource for all of August and all of September, including all of the internal play resources, are going to be embedded into links into this calendar. That's the only calendar that you need. Alright, so I'm going to share my screen. I'm going to show you guys what it looks like. If you do not have it yet below this video, click that link and it'll open right up. Alright, first to note down here you have a legend, which is the first tab at the bottom. This is for you to use with your team. If you want a specific team member to own the chaos class, to earn the internal challenge, to earn the social event, you can totally just put their name here and say, Hey, everything in that color is yours to own.
Alright? Just to make it easy for you to delegate. Then we have all of our months down here. We're going to cover August and September, okay? Now, I'm not going to go into detail into each of these elements because there's videos above earlier, back in the training that go over each of these elements specifically and go in depth on what each one should look like. Alright? This video is just going to cover the general overview of August and September, how they've relate to each other, and which variation you should use for this time of year. So first of all, you have August. So August is going to be coming off of the Summer Slam Challenge in July. So you're going to want to have your first full week of this new month for August to be dedicated to a social media contest. There's two variations.
One is a sweaty selfie sweepstakes. The second one is a Swaggy Selfie sweepstakes, okay? The Sweaty Selfie sweepstakes you would've done in June. So you're using the second variation, which is based around swag in August. Okay? So we're going to be following that for the first full week. Then the second week of the month is going to be a vacation theme. Week theme weeks are built around a member coming wearing something or holding something or having something on that's around some kind of specific theme. Just like the social media contest. They're going to be doing things to earn points and those points are going to accumulate to then get some kind of prize halfway or the end of the week. So for a vacation theme, it's only appropriate for August. So you're going to have things like Motivation Monday where they wear a T-shirt with their favorite motivation saying on it.
Tropical Tuesday is they wear some kind of tropical shirt. Wednesday is going to be baseball and wildlife. So wear either animal print or have an animal on your shirt. Theater Thursday is for movies. So your favorite movie reference you could wear on your shirt, foodie Friday is they have some kind of food on their shirt, a picture of food, or if you want to get really crazy, you can say wear a shirt with a food stain on it if you want to be funny about it. And then Saturday is going to be that chaos class and Souvenir Saturday is going to be you wear a shirt that is from
A place that you've visited, right? That T-shirt is your souvenir. So backing up a little bit, we have the Chaos class on the 17th, so always best practice to make sure that you have your T-shirt designed done by the first of the month. You want to do that because going right into that first full week, which is the social media contest week, is you're going to be hosting your registration for your chaos class. So you're going to be pushing registration that whole week, and you're going to want to use a digital design of what your T-shirt looks like during that promotion. So you want to have that T-shirt designed and done and have a PDF of it. So you can use that in your promotion for that next full week. And then once that 10th hits, that's when you want to close your registration. Latest possible is Saturday, I would recommend honestly earlier, but that'll give you at least a week to get those T-shirts ordered and get them delivered for that 17th of August Chaos class. If you need longer, by all means move that registration date back earlier in the month.
Then you have your theme week. So you're going to go ahead and hit all of that. And then on that souvenir Saturday is when you have your chaos class. Alright? So you want to make sure that when you're promoting that you can include videos or pictures of your previous chaos class or if this is your first one, just tell everybody what you're doing and then make sure it's scarce and urgent. You have limited spots. If you already have the momentum from previous chaos classes, that promotion will only go that much further and the classes should fill out that much quicker. Alright? Then the third week of the month, you're going right into hype week. So in September you're going to have a back to school challenge. Hype week is going to be the tease week leading up to that. Alright? So you're going to be teasing that to your membership brace.
You're going to be getting them hyped. You have something new coming for September. People are going to be on vacation. They're going to be not in the gym, they're going to be distracted outside and this is going to be the challenge to get them back in the gym. Kids are back in school schedule's back in order. Now it's about you. The messaging should all be about back to your schedule, right? Summer's over time to get back to the grind. So going into the final week is going to be kind of a dual week. You're going to have referral blitz that's going to be using that friends and family landing page to drive your entire membership base to getting all their friends and family in, right? Going to be teaching them how to refer, giving them the scripts to copy and paste in their text messages, to send out to their friends and family or to post on their social media, drive as much traffic to that friends and family discount landing page that you have, and then get as many of those referrals in for the September challenge. But then also September is an individual based internal challenge. Whenever we do that, we want to have the challenge built
Around nutrition, which means having nutrition orientations with every member and supplement sales, okay? I'm not going to go into detail of specifically how to run nutrition orientations or how to sell supplements. Those are going to be in depth in previous videos, but just know that final week is going to be dedicated to hosting one-on-one nutrition orientations, prepping for that September challenge, and also meeting with referrals that are coming in from that, friends and family discount, that referral blitz. Alright? Then you're rolling right into the back to school challenge. Alright? Now there is a checklist in both of these months in the August and September calendar right up here that is a hyperlink to the checklist, okay? I'm going to show you that in a little bit. That's going to be where basically everything is housed for this challenge. But this challenge is going to be simple.
You're going to have this second, which is going to be Labor day for most of you, which means that on the third is when the back to school challenge will start that Tuesday. Alright? That's going to be right around the time that all the kids are going back to school. If not the first day, the kids are going back to school. So it's perfect timing to get the parents to not waste any time and get back in the gym. Alright? So you're going to be following along with all these challenges. You're going to do week one, week two, week three, and week four. Alright? So you're going to follow this checklist, which I'll just get to in a second and then have your thank you event, whether it's on that Sunday or that Monday, you want to have that end of challenge party. Alright? Throughout all of these, you want to make sure that you follow the free cash Fridays, whether it's an a month or a B month, you want to do that every Friday. Keep referrals top of mind for members, even if it's not a friends and family discount week and just continue to pay out whatever you decided to pay out every Friday for referrals nonstop. You want to go live in the Facebook group, you want to have that be the primary driver of that video, but then it to not sound like a broken record. Talk about everything else you have going on that previous week or that next week to break up talking about referrals.
Now, overview of this internal challenge, this checklist will also be linked below this video. This checklist is all that you'll need to make sure that you have all the details laid out for a smooth launch with that internal challenge. Alright? The back to school challenge is going to be in September. It's going to be individual, it's going to be free with supplements. Very important. You're not going to be charging for this, but you will be requiring that they purchase supplements. It's best for everybody. The theme is going to be back to school. So like I said, back on schedule, now it's time for you hype week referral blitz challenge, and then the party is all laid out there for you guys. Going through here, the pre-launch checklist, you're going to have your calendar link here. You want to make sure that you set what your prizes
Are so you can do things because this is individual. Now this, you could do things like best transformation since there is going to be nutrition resources included with this. You can focus a little bit more on weight loss and on transformation. So you could do best transformation, you could do before and after picture. You could do highest points because there still will be gamification with this challenge MVP. So if somebody is your biggest cheerleader, they hype up everybody else, they're talking to everybody, they're just like that governor. Then you can chop 'em out to even if they don't get the most points. You want to encourage that kind of behavior. And then suggested, make sure that you budget random small prizes throughout the entire challenge point system. So things like one point for every class they attend, 10 points for every referral, five points for every product that they purchase since this is supplement based as well.
And then of course you have your fitness challenges. So you have themes for every week we, one is burpee blitz. So at the end of every class you're going to be dedicating three to five minutes for a specific type of finisher. So they come to class, they get a point, they complete the challenge, they complete that finisher, they get another point. Okay? So all of week one at the end of every class for week one is going to be some kind of burpee variation. Week two is going to be some kind of plank variation. Three is some kind of glute variation. And then four is a pushup variation. So very simple for your coaches to manage. It's the same finisher for all of Monday, and then it switches for Tuesday, switches for Wednesday. Okay? So there is a very simple document here that lay out every day for you guys.
Totally follow it or make up your own, but either way it's there for you. And then of course you have the popup challenges. So this is going to be randomly posted inside of the Facebook group on a random Tuesday, on a random Thursday, random Saturday, and say, Hey, you have 24 to 48 hours to post yourself doing this silly but difficult fitness challenge, right? So they watch the YouTube video, they see the demonstration, you can record it yourself if you'd like, and then they try to post it, they try to do it, record it, and then post it and they get three points if they do it successfully. Tip here to encourage engagement because a lot of members will not be able to do it. You can give out one point for having them just post it, and then maybe three points if they do it successfully. So you're still rewarding them to engage and post a video that might not be successful. So you just follow all of that. And then the point tracking system, of course you have the binder sheet that you'll want to encourage your members to track their points themselves. Alright? Then we have all the hype week stuff, all the resources, nutrition, orientation. So you want to make sure that you have your nutrition orientation times and days locked in. If you're using a calendar, you have that availability set and you have that link.
You review the nutrition orientation slide deck that walks you through how to sell the supplements. And
If you have not sold them yet, there will be a specific link here that you can schedule with one of our supplement coaches that'll walk you through specifically all the steps and the setup that you need to sell supplements. If this is new territory for you, no worries at all. We can definitely click on this link here and get started that way. Alright, refe calculator, so you have that there as well to give value during the nutrition orientation. And then you have all the additional meal plans and resources. Make sure you have them updated and that you've customized them if you'd like that. Alright, and then additional resources here. We have the binder sheet again for you and make sure you have that end of challenge signup sheet for the event that's going to take place at the end of September. You have a flyer if you want to take that and edit that. And then weekly weigh-in sheet, since this is based around nutrition as well. Not only do you have the point system, but you have weigh-ins, okay? So your gamifying things and getting participation. But then you're also, since it is nutrition supplement based, you want to make sure you capture those before pictures and those weights to be able to celebrate that with your members as well. Alright? So all in all long video, a lot that I went over, but August is a B month, so that's going to be your recovery social media contest. Theme week.
Do the hype week, and then the referral blitz, right? You want to do those four things. Prep for the September challenge, and then back to school. You're going to hit that checklist. Okay? So this is the next 60 day chunk to make sure that your retention stays high, your churn stays low, and you extend that lifetime value of your member as far as possible.