Coachbot Video Transcript-16
Prizes, Points, Tracking (Team)
All right, so let's get into what a typical a month looks like when it comes to prizes, points, and member tracking. Alright, so again, this video is an overview of generally a months. This is not for your specific month. Okay? So if you're looking for your month specific, make sure you go to the section of that month, download that specific calendar with that specific checklist, and the framework will be the same, but the specifics will be different based on the theme and the time of year and what challenge it is. Okay? So pulling up an example here for you guys, which is the summary and the pre-launch checklist. This is going to give you guys a good visual on what is typically involved in an eight month. Okay? First of all, you have the prizes. So in this example, this is going to be a team challenge.
So there's going to be a team prize when it comes to team prizes. You want to select something that is low cost because teams could get pretty large, so it wants, you want it to be something that is more community-based, something more fun traditionally and less expensive. So for this example, this is since it's in the middle of summer and the end of the challenge party is typically a picnic. It's outdoors, it's the correct theme to do a pie in the face and it's low cost of course, and depending on how large of a staff you have, it works out really well that if you have a team of 20, 30 people and maybe a staff of five or 10, each staff member might get pie in the face like five times. But it does work out pretty well that you have your team, your winning team, pick up a staff member and do a pie in the face.
So something similar like that. And then you also, depending on if it's team or individual, you can have an individual grand prize as well. Okay? We recommend some kind of grand prize where you can really get the members hyped because it is something large, couple hundred dollars. Cash prize usually does really well. You can also use something that becomes more of a repeated award, like a WWE e style belt or a trophy or a golden dumbbell or a golden barbell or something like that. That becomes this almost item of your community of like, oh, I finally got the blank, but you want to have a cash prize in there because cash is king and everybody always gets excited about cash, but when it comes to prizes, you don't want to shell out too much. You just want to have enough that people get excited about it.
But then also something to point out here is that we highly suggest not having one grand prize, especially if you have a larger community, people are going to know who's ahead looking at the leaderboard and just following whatever you guys use to promote the score, you want to make sure that people have a chance to win. The more options you have to win, the less likely the membership base is to going to be falling off the challenge. So having some random prizes thrown in there of maybe once a week, picking something like an MVP style prize of like, Hey, this person really went above and beyond in this area, so we're going to surprise them with a
Gift card, a T-shirt, something just so people feel a higher chance to win an MVV prize is a pretty good one. You could also do categories like most weight loss or best before and after picture as well. Okay. Now when it comes to the point system, again, you want to gamify this, so you want to have a pretty simple point system, and then we're going to get into the tracking at the end of this video. So a point system typically will be something like it's going to drive class attendance. So you could do one class, one ticket, alright? That's very simple. That's going to be the main way they get points because you want people to actually be there. That's the main goal of all of this.
You want to highly incentivize referrals, and this is going to be throughout the entire challenge, not even just the hype week or the referral blitz. So you want to give a lot of points, a lot of tickets when somebody does refer, and again, this is not just a referral that they come in and try out a free class or they come in and sit down for a consultation. This is somebody who pays. You don't want to give out tickets, you don't want to give out any kind of cash reward for referrals unless they actually sign up for a membership. For this specific challenge, we're going to do summer themed. So there's always going to be specific rules for week one, week two, week three, and week four of every challenge. This is going to be basically usually announced on the Sunday before that week starts.
You're going to go over the rules and the members are going to have that be the main thing that's top of mind throughout that week, and then every week it changes. So for example, for week one here, since this is summer themed and it's over the 4th of July, we have certain days where we say, Hey, wear red, then we are white. Then wear blue, maybe wear American flag, and you'll get points if you come to class with a certain color on. Then every week you also have a random popup challenge. This is something that's typically done at home outside of the gym, usually drives social media engagement, and it is a way for them to get more points. So for example, here, this is a funny fitness challenge that they have to fold a sheet of paper in half, put it on the floor, and then try to squat down on the one leg and pick up a piece of paper with their mouth.
Something silly like that. Some members are going to do, they're going to be all about it, they're going to post about it, they're going to post a video recording and then get a bunch of points for that, and it's just going to cause a big uproar in the community, just having fun with it. Week two, so it's going to be, again, rules are going to be set that Sunday before. This one specifically is going to be at the end of every class, the last five minutes, three minutes of class, we're going to do a certain finisher, and then you can get fun with the tickets. If you do something pretty hard where they have to do as many reps as possible, then they can get a bunch of tickets. So one rep per ticket and then a popup challenge for that. Week two is, an example here is a bottle flip plank. So this is going to be shoot a recording of yourself holding a plank and then doing a bottle flip challenge, trying to do it three times in a row within a minute.
And if you do that and you post it on the group, you'll get three points and it's things like this that just continue. Again, week three, you're going to have something specific that they have to do. You have a popup challenge. And then week four, again, something specific they need to do all week. And then a popup challenge. So to differentiate here, the week 1, 2, 3, and four is again, the rules are posted in the gym and posted on social media as well as the text the Sunday before. And then the popup is, Hey, you have only 24 hours, or you have only 48 hours to do this, and they're randomly announced on the Facebook group and in the gym of a random Tuesday, a random Thursday, random Wednesday, just to keep things fun, exciting. Again, that balance between consistency and familiarity and also surprising the members.
Now when it comes to the point tracking, I know you guys are thinking about how am I going to possibly track all this? You want to put as much burden on the members as possible to track it themselves. One, because it's way easier for you and two, because it'll actually, they'll feel more accountable when they have to track everything themselves. So you want to make it easy for them. So here we have examples of a binder sheet and binder covers where you'll get a physical binder per team. If it's per team basis, you could have just one if it's your entire community and break them up into teams. And then you want to have something that looks like this. This is an example. You can absolutely make it your own, but we'll provide this for you guys for every challenge. So you can see here, there's four weeks, it's color coded, it's two sheets of paper.
The member will put their name down and put their team down. There's a little overview here, and then it's just simple. Check the box when you come to class Monday through Sunday. And then you have weekly challenges that are all according to the dates of the challenge. And then you also have pop-up challenges that are already set, and we already know the tickets amounts, but they don't know when the challenges are happening. So the whole system here is that you have physical binders in the lobby or somewhere. The members are going to see them every day when they walk into class. They're going to find their team binder. They're going to find their name in alphabetical order, and then they're going to go in and they're going to check the box, and they're just going to do that every time they come to class, they're going to be able to see how many checks they have.
They're going to see other members that are pulling up the binders. They're going to be comparing sheets. It is just going to be a bunch of fun for the community, and that's what you want. You don't want to burden your team with having to track all of this, either digitally or physically for every single member is going to be a nightmare. So have binders at the front desk, and I'll show you guys this. So you can also get cute with the binder covers. Again, we made that for you as well, where you just have something simple like this. You have the name of the challenge, and then you have what team it is. You have everything color coded. You could have the team roster also color coded. Again, we have example for you guys, but you want it to be this simple. Binders per team, alphabetical order.
Every member, and then they go into during the entirety of the challenge and then they update things. Okay? Now, an exception here is if it's a pop-up challenge and it's done outside of the gym or they're posting something, have one of your staff members or whoever's in charge charge of the challenge. Maybe once a day, once every other day, go back in social media and just look at the group and look at the posts and it'll be pretty easy to just have the binders, compare the posts, and then just mark on the pop-up challenge who posted about it? Okay? That's going to be the only responsibility of the team. Alright, so that is an example there of the prizes. You want to make sure that you have as many prizes as possible, preferably budget friendly. You want to have team prizes, individual prizes, some kind of cash grand prize for the individual overall winner, and then suggested to have budgeted some random prizes or additional second place MVP prizes throughout the challenge. The more prizes you give out, the more the community is going to stay bought in, even if somebody is very ahead. Okay? Customize point system. You want to make sure that you follow the one class, one ticket, give out a bunch for referrals, and then you follow having a certain theme for the week to win points, and then having a random popup that is scheduled sometime during the week. And then just rinse and repeat that for four weeks straight. Okay?
Prizes, Points, Tracking (Individual)
Alright guys, let's talk about prizes points and tracking for a months, specifically for individual based challenge months. Okay? If you're following our system, you're alternating a months and B months. A months are on challenge months, B months are off challenge months. Okay? Looking at just the on challenge months or the a months, every time you run a challenge, you're going to alternate between doing it as an individual based challenge where every member is accountable for just themselves. And then sometimes you're going to be doing team-based challenges. So you divide up your membership base into teams, and then they all have team goals, okay? There's pros and cons for both, that's why we alternate it. But in this video, we're going to cover the prices points and tracking specifically for individual based challenges in month A. Okay? So first of all, like I said, individual based 28 day challenges in the six day LTP system.
If you follow our schedule, these specific challenge months will land on September, January and May every year. Okay? You want to earn points throughout this challenge by primarily class attendance. So class or session attendance is going to be the main way that most people are focused on getting points, right? You want to drive attendance and usage for your gym. Secondly, you want to make sure that you're incentivizing for referrals. You want to make sure you have points being earned for referrals, okay? Then you want to make sure that if you are including supplements, you are giving points for supplement purchases as well to incentivize them further there we will discuss further supplement details in one of the future videos. Then you have weekly challenges. These are going to be certain themes that are going to happen. They're going to be planned ahead of time, they're going to be scheduled ahead of time.
They're going to be action-based, like finish your workouts at the end of every class for that week or a specific focus on a healthy habit or whatever. However you want the focus of that challenge to be. You want to make sure that you have scheduled ahead of time, weekly challenges throughout those four weeks. And then you have pop-up challenges. So these are going to be surprise, pop-up based challenges. We recommend doing some kind of at-home fitness challenge where it's going to be a little bit silly, a little bit funny. Encourage your members to record themselves and then post it on social media on either as a comment on the post that you announced or just in the Facebook group in general. But you're going to want to keep these, if they are following our system, you want to keep it in a private Facebook group.
Don't expect any members to post publicly because most of the time they're going to be a little bit in Paris. They're going to feel a little bit exposed. So to have it inside of a community-based private Facebook group makes 'em feel a little bit more secure and protected and they're more likely to engage with that kind of platform. So you want to make sure these have a 24 to 48 hour time limit as well. So there's going to be points associated with this. Pop-up challenges. You're going to randomly on a Tuesday, on a Thursday, on a Wednesday over the weekend, say, Hey, you have 48 hours to do this challenge. And then you get a bunch of people to post whatever the silly fitness challenge
Is. They can record themselves for a couple seconds, try it and then get some extra points for that. Alright? So an example here to get specific is you have, okay, we're going to give one point for every class attended. We're going to get 10 points for every referral that signs up. We're going to give five points for every product purchase for supplements. And then looking at challenges, say for example, we have week one, which is burpee blitz. So every workout for that week is going to end with some kind of burpee finisher. If you complete that, you'll get an extra point. So one point just for attending the class, you get another point. So two points total for finishing whatever that finisher is. And then during that week, whether it's a Monday, a Thursday, a Saturday, you're going to do a popup fitness challenge that if you complete that will be worth three points.
And then that system just repeats for the full four weeks. So you have week two plank power. So that's going to be a plank finisher with another challenge. Week three of booty blast. So working on the glutes at the end of every class, and then pushup power working on a pushup variation throughout that whole week. Now, when it comes to tracking, very important here not to go out of your mind with tracking this. It might be tempting for you to just track everything and lean on your coaches and your staff to track everything if you have 30, 40, 50 members. But if you get a hundred, 200, a thousand members, it's not going to be scalable. So I would heavily recommend relying on your membership base, on your clientele for tracking their own points. If you have 200 members, that's 200 people that can help you track, and you want to build this on that foundation.
So as you scale your gym, you're not going to go out of your mind tracking all of this, okay? You want to make it fun. And in order to do that, you want to encourage your members to track themselves. And an easy way to do this is to use binder sheets. Okay? So you want to plan your point system ahead of time, and then you want to use something that looks like this, where very simple name at the top, you're going to put your client's name there, your member's name there, and then you're going to have to the date, okay? You took the class, check the box, okay? You did the finisher, check the box, okay? You completed the pop-up challenge, check the box. And every day they're marking their own attendance on a physical paper in a binder in the lobby or in the workout area so that your members get in this habit of coming, finding a binder.
You could be, depending on how many members you have, you could organize these into alphabetical order by last name, and then just in binders divide up based on letter. So you could just section off the alphabet. And then, so if you have a bunch of members coming in at the same time and it's chaos, just divide your membership base further into more and more binders so that you can spread out the members that way. But either way, you want to make sure you have a very simple one page tracker that's going to be an alphabetical order by last name somewhere that the members are going to see it. And then expect your members before and after every class to find their name and check that box. But coming into class, they're going to want to check, they took it that they did attendance, and then
Leaving every class they want to check whether or not they did the finisher. And then you can have the choice for the pop-up challenges since they will post online. If you want your members to come in after they post and check that box, or if you want somebody, some kind of staff member to just monitor the Facebook group and mark those for them either way. But all in all, you want to make sure you make it super easy for them and you rely on your membership base to track themselves. And then you want to make sure that you pick a grand prize as well. So I would recommend either going with cash or some kind of trophy based item. Okay? If you're going cash, you want it to be something a little bit meaningful, a little bit exciting, I would say as low as a hundred bucks.
And then upwards of if you have money to spend and invest in this, you can go upwards of $500. If you don't have that much money to spend on grand prizes, you could do something like a trophy. So you could spend 50 bucks or a hundred bucks on something that they keep that you can either dedicate to them in the gym or that they can take home with them and then bring back. You could do something like a WWE Championship belt. You could either hang that in the lobby somewhere and put the name of the person who wins there for the month or for two months, or you can tell them to take it and they can bring it back. I would not recommend the latter just because people have a tendency of not bringing it back. So if you want something that's to make your money go the furthest I would invest in either some kind of trophy or some kind of item that can just generate some comradery in your community, whether it's a championship belt or a spray painted golden plate or dumbbell or something like that.
Whatever it is to get your community excited, like, oh, I won this thing, or I'm the owner of this thing for the next two months to the next challenge. So if you can get fun with it, get creative with it. Cash always works. If you aren't creative, totally just throw out 200, $300 for a grand prize winner is fine. Or if you want to have something a little bit more iconic, then you can use a belt or something similar. Alright? Also, have something exciting for a grand prize so that people get excited about the competition, but then you also want to make sure that you budget probably a similar amount of money to break up into a bunch of smaller constellation based prizes, okay? The more chances there are to win, the more participation you'll have throughout the challenge. If you're just going to go with one grand prize, if you have one leader that's leaps and bounds ahead of everybody else, everybody else is going to kind of lose their motivation throughout the challenge. So you want to make sure that you sprinkle in random prizes as well as additional grand prizes, and you can get creative with what that means, whether it's highest attended, best transformation, MVP type person of just that cheerleader, that person that just riles everybody else up, but maybe they didn't necessarily have the most points. Just have a bunch of ways that you can give out prizes. It doesn't have to be anything super expensive,
Just something that people feel like they're winning, even if they're not that grand prize winner. And to wrap all of this up in this video, this is an overview. The specifics of what the challenge layout is, is going to be specifically in that month's section. Okay? So all of these elements will be covered in the pre-launch checklist for that specific month. So if you are in September, if you're in January, if you're in May, this video is an overview covering everything generally. And then you're going to want to dive into, if it is September, dive into the September specific calendar training, and we'll go over the specifics with all of the specific resources that will cover for that specific internal challenge.
Hype and Referral Blitz
All right guys, so let's go over a typical hype and referral blitz for an a month. Alright? Again, this is an overview that applies to all months, your specific month. You want to find that specific calendar and look at that specific promo. Okay? But for overall strategy here, we're going to go over what prep for a month for the hype and referral blitz typically looks like. So looking at the summary and the prelaunch checklist of the month that you're looking to run inside of the prelaunch checklist, there is going to be a bunch of resources on Hype Week and referral blitz, okay? The majority of your efforts here are going to be looking over all of the templates that we already have for you guys and editing the places where you need to edit, make sure the language is good based on your brand, any changes you want to make them, and then set all the promo to happen.
Okay? So first and foremost, we want to make sure that we prep a friends and family landing page, alright? This should already be in your high level account and should just be a matter of taking a couple minutes to tweak it and look it over, and then it'll be ready to use, okay, so that's what we're going to go over first here. In order to get that prepped, you want to make sure that you pull up your high level account, okay? So log in, so you're in your high level account, and then you want to go to sites, so that's going to be on the left hand side here, and then you're going to see inside of the funnels tab at the top here, a funnel called Internal Play Referral Funnel template. Okay? If you don't have this, then stop this video, submit a support ticket, which you could do right here.
The support tab right here is submit a support ticket and say that you need the 60 day LTV system into your high level account, and we'll make sure we get that in there. Okay? Once you have that, then you want to go ahead and open it up and make any edits that you choose. You can go all out and totally customize this. It'll take a little bit of time, or you can make some of the minimum customizations if you're pressed for time. Okay? So after you open that up, there's going to be two pages here. There's going to be a main page that has the opt-in, and there's going to be a thank you page. This page is going to be used. This link is going to be sent out to this page during the referral blitz of, Hey, we're doing something crazy for your friends and family.
If you want to get them in on this challenge for this price, this discounted price over the next X days, go ahead and send them this link with this text. Then this is going to create a bunch of leads for you guys. You guys can follow up with them. Referrals are way more likely to schedule, show and close, and then you can make a little bit of money from that. You can make the challenge a lot more exciting because the friends and family are coming in, and if you choose to, you can the take that money and add it into your total winning pot for the grand prize. All right, so this is the page. You can go ahead and hit this little edit button and open it up. Now, once it's open,
You're going to see this play, okay? It's going to be set specifically for friends and family to use during the referral blitz, and you're going to see in here some custom values. All right? This is going to look a little bit ugly, but it's for a reason. Okay? This is code, which means that the second part of this is we're going to go into high level, or we're going to update our custom values so that you can update this part easily to have the duration, if it's 28 days, and then the internal play name, you can update that so that if it's summer slam or some other challenge name, you can just update it in one place and it's going to update it everywhere. Okay? So we will be doing that shortly. You don't have to worry about it looking ugly right now. Okay? Then you're going to see down here your new starter pack includes. So go ahead and make sure you customize this. This is going to be in line with your offerings. There's going to be a form here that's embedded that it has first name, last name, email, and phone number, and then referred by, so you can capture who did the referring, so you can include them in the text. You have a little countdown here, and then you have a bunch of before and after pictures with buttons.
Just keep scrolling through here and make sure that you update anything that you want updated, you remove anything that you want removed, anything you hover over, you can easily update. If you want to change text, you simply change it. If you want to remove anything, you simply hit the trash icon and remove it, and then you can also, when you're done with the edits, go ahead, hit save, hit save, and then hit publish. Okay? And then you're going to want to do the same thing with the second page. You could drop down right here, you can see there's a thank you page right here. You can click on that,
And then you can make the same changes with the thank you page. If you want to switch out any of the text, if you want to switch out any of the before and after pictures, you can absolutely do that. If you want to switch out any of the pictures, all you do is just click on it. You go down right here on the right hand side to image options, and there's going to be an image link. Okay? All you do is just hit this little button here. It's going to open up the high level library of images, and then you're simply going to import whatever image you want to replace it with. Okay? So if I'm right here, I can upload the file and then I can go ahead and find whatever picture I'd like to, and then upload, and it'll pull it right in to replace this picture. So once that's all updated, make sure you hit save and publish and you'll get all that updated. And then there's a couple more steps. We want to make sure that we go over the custom values. We're going to change that, and then we're going to change the form as well.
All right? So if you want to do the absolute bare minimum on that Friends and Family Landing page, all you need to do is go into settings on the left hand, go down to custom values here, and there's going to be four links that you'll need to update. Okay? So you simply Internal Play Duration, you simply hit the little three buttons here, go to edit custom Value, and then in the value here, you put whatever the internal play duration is. Is it 28 days, 27 days, 21 days. You go ahead and put that in there, and then that will automatically update it on the form. Okay? You'll do the same thing with internal play name. If it's Summer Slam or something else, go ahead and update that Privacy policy and terms and Conditions link, right? Because this will be a public website. You want to make sure you protect yourself and have a privacy policy and terms and conditions.
So whatever page you have already on your website, you can just take that link and go right into Custom Value and put that link right here. That'll automatically hyperlink to the bottom of each of the pages on the Friends and Family Landing page, and then you don't have to worry about it. Alright? If you get all four of these updated, then your page should be fine. Okay? If you want to make any changes to the phone, which is the embedded form that says first name, last name, phone number, email, and referred by, you can do that by going to back to the sites on the left hand side here, and then going to Forms, going to forms, then going to Builder, you'll see a form called in the internal plays folder called Internal Play Referral Form. Okay? If you open that up, you can make edits if you'd like to. I would not recommend doing that because it's a pretty standard form. You shouldn't have to worry about it too much, but if you do want to make any verbiage changes or add any more criteria to this form, then you can do that right here. You can change the text, you can change the color, and then you can add any additional elements in here by just simply dragging and dropping that plus, okay? If you update that and hit save, it'll automatically update it on that landing page. Alright?
Once your page is ready to go, and to wrap all this, all these changes up, I would recommend looking at the finalized page and again, pulling up that funnel. So sites, funnels, internal play referral template, opening that up and looking at the preview, which simply means this right here, view page, you go ahead and hit that button and it's going to actually open up the public page and you can see what it'll look like to a lead. So you can see here, this is blank because I didn't update anything with the custom values, but you will see all that updated here. You can double check at the bottom here, your privacy policy in terms and conditions to make sure that goes where you want it to go. Make sure your form looks good. You can go ahead and test it. If you test it, you should get an automatic notification text message saying that you got a lead and it'll have who it was referred by. Alright?
The last step that you need to do here is take this URL after you're looking at the preview, copy it, and then go to bitly.com. bitly.com is basically a URL converter, A URL shortener, and it'll take the ugly URL, it looks like this, that has gym launch in the name, and it'll change it to a Bitly URL. Okay? So this is completely free. You can sign up using whatever you'd like to, and it's going to look like this where it says shorten the long link. So you're going to paste in that link from your landing page, you're going to get the link and it's going to spit out a bitly.com/, it's going to be a pretty short link. That's the link you want to include in all of your texts and promos for the referral plates. Okay? So once you create that URL, you want to save it somewhere where you're going to remember it because you're going to have to put it in all the templates when you update it and customize it to send it out with all those text messages. Okay? So make sure you don't use that. You don't lose that link. Alright?
So that takes care of all the landing page, that's the most complicated part. After that, it's going to be very, very simply customizing all of the promo templates. Okay? So there's no other fancy automation inside high level. All of this will be sent out in your weekly Sunday morning newspaper texts. Now we have all the posts here for referral blitz. We have all the texts and phone scripts for actually working the leads. We have the Sunday morning newspaper texts and posts, and we've in class announcements. So actually doing the promo posting about it and everything for the hype week and the referral week, the last two weeks of the month leading up to the internal challenge will be taken care of for you guys. Okay? So it's going to be as simple as creating the landing page, going through the steps we just went through, and then downloading the specific assets for your specific challenge.
And I'll show you what one looks like. All the documents look very similar, where it's going to have you make a copy, you're going to make a copy, and then it's going to have every post listed out for you guys, okay? It's going to have a calendar that works side by side with the posting schedule, so you can see specifically the times and the days that you need to send posts and texts. Putting class announcements up so you don't have to worry about when all you have to worry about is what you're actually updating. So this is an example. It's going to have anything that's highlighted or things that you need to focus on customizing. So it's something specific, like the time of the challenge opening up, or what the name of the teams are, or what the location details of the party is. You want to make sure that you get all of those updated.
Okay? So your promo will be all set for the two weeks leading up to the challenge as well as the entire challenge. Alright? And then that is really everything. It's creating a landing page, so that's ready to go. And you have a link so that when it is the referral blitz week, you have that link to send out as many places as possible. And then you have all the other promo during the referral blitz and the hype week as well as the rest of the internal challenge already done. So all you have to do is follow up the schedule. Alright, so you guys in the next one.
Nutrition Orientation
All right guys, let's go over the nutrition orientation for eight months, okay? This is going to be the nutrition orientation leading up to an internal challenge. So first of all, this is going to be only applicable to individual based 28 day challenges. If you're following the 68 LTV system, then every other a month will be an individual based challenge. The others will be team-based. Okay? So we're only going to be holding nutritional orientations for individual based challenges, and these months will land into September, January and May throughout the year. Alright, so when they sign up for a challenge, you should have a signup sheet at the front desk online, on your app, on your website, wherever is going to be the best place for you to gather signups. As soon as they sign up, you're going to want to contact them or have, if it's at the front desk, the front desk person scheduling them immediately for their nutrition orientation.
That is the next required steps. If you want to do the challenge, it's going to be for free. You need to do an orientation during the week leading up to the challenge. So it's going to be the last week of the month, before the start of a new month. You want to schedule nutrition orientations during that time, okay? So two weeks before the start of the challenge is usually a tease. It's usually just to promote that we have something crazy coming and doing all those promotions. And then the last week is going to be during the referral blitz. That's going to be where we're going to get all of our member signups and all of our referral signups. So that's where you're going to want to jam pack as many orientations into that week as possible. If they sign up on a Monday, and the challenge doesn't start until the next Monday, don't wait.
Okay? Do the orientation with them. They're already a member. They're already paying. So do the orientation early, get it out of the way, get them set up, and then have them wait seven days, go meal prep, go grocery shopping, and then start the challenge on the first or on the second of the month, whatever it is, okay? You want the nutritional orientations to be 30 minutes. Sometimes you can rock 'em and get 'em done in 15, but if you don't want to feel stressed or rushed, we would recommend doing it in about 30 minute blocks. Okay? Next is going to be your chance to revisit goals and provide nutrition resources to any members who either never got them or lost them to just revisit that, right? Because these challenges are going to be supposed to reignite the excitement and the passion of members to come back and use your gym on a regular basis.
So you're going to be meeting with people that maybe fell off, they haven't been there in a week, they haven't been there in a couple months, they haven't been there in a year. You want to use that time, that dedicated time to invest in the client, get them re-motivated, get them to revisit their goals, revisit their why, and then provide them with updated nutrition resources. Now, we heavily, heavily recommend one-on-one, okay? It's going to be tempting for you to do small groups or your groups, especially doing a challenge for existing members. Some of these members, maybe you met with recently, maybe they just finished their first six week challenge coming in with you, but I would not recommend skipping specifically because if you are going to sell supplements, this is going to be hugely profitable for you to do this, okay? If you are selling supplements, that also enables you to have enough profit to pay commission for staff to do the orientations, okay?
So you, or if you don't have anybody that has the desire or you don't have the time to do it yourself, if you have a coach or a salesperson that you can pull off the floor and say, Hey, why don't you come in and host these one-on-one orientations, and if you sell supplements, you'll get commissioned on that and that'll be your payment, right? So they're incentivized to close and they're excited to do those, and those one-on-one, orientations get done, okay? Now, when it comes to selling supplements, we want to make sure that it's positioned as an assumed close, okay? You're giving away a free challenge to your members, right? With all the bells and whistles, all the prizes, all the point systems, everything that you're including in the value of that challenge is for completely free. So the members, they're signing up for it, they're scheduling the orientation, they're super excited during that nutrition orientation, you got to give value to them.
You have to revisit their goals, you have to give them packets without bringing up any money. But then at the end of the orientation is when you're going to assume the close saying, alright, so it is part of the challenge that you get these supplements, there's a specific script that goes along with this, a specific sales deck that you can follow along. It's going to be linked in with all the other resources so you can follow that. But all in all, it's an assumed close. It is part of doing the free challenge. You want to do this for a couple of reasons. You want to do it to get more member buy-in, okay? It's proven without a shadow of a doubt that if members buy supplements, they're going to be more bought in, which means they're going to get better results, whether it's from the supplements or just being more bought in, working harder, sleeping better, eating better because they have more money invested, so they want to just follow the entire program more accurately.
With that also comes higher client retention. So not only are they paying you more money for the supplements, not only are they getting better results, but their attendance is going to go up and they're going to stay with you longer because they're seeing better results. And then of course, higher profits per member, if they're buying services from you and they're also buying product from you, those are two buying wallets you can tap into. They will just increase your profit per member across the board. So not only are they staying with you and paying you more money longer, but you're getting more profit from them during their journey with you. Now, your agenda for the orientation, you want to make sure that you have time and you have a choreography to handle a weigh in. So as soon as they come in for their orientation, they're stepping on the scale, they're doing a body fat analysis and getting that before weight. You want to get a before picture. If you want to use it for testimonials, for marketing, for your sales office, you want to make sure you get a before picture. You want to get before measurements. If that's something that interests you, you can totally do that. And then the nutrition orientation slide deck. So that slide will cover personalized meal plans, refeed calculator, and supplement sales. Okay? Refeed calculator is going to be extremely important, alright?
The journey that the client goes through is they could have six weeks ago, gone through your six week challenge, gotten all the updated resources for nutrition, went through that, saw a bunch of great results, and stayed with you because they loved that experience. Now they're coming into a nutrition or they're coming into a internal challenge, and you don't want them to feel like they're just getting the same thing twice because some members will fall into that scenario. The Refeed calculator is what differentiates an initial transformation challenge of a new member and a internal challenge that we'll be doing every four months, three times a year, okay? The Refe calculator we're going to go over in a future video, but it's going to be basically carb cycling where you're going to be putting in some of their body metrics into a calculator that will spit out what type body type they are and what the carb cycle should look like.
It's a very, very easy calculator, and you're going to do it in the orientation. So this way they're going to feel like they're getting something additional. It's going to be a different context, a different frame. They're going to be looking at their meal plan with, it's going to be highly customized, and they're going to feel like they got something of value from that orientation, especially if they're not somebody that needed to revisit goals and they had great attendance coming in to the orientation. This is going to be a brand new thing that no new member will have seen until they do a challenge like this. Okay? So that's going to be an important piece that you make sure you work in just to have more integrity, that we're giving them value and make it that much more likely that they buy supplements. Okay?
Refeed Calculator
All right guys, let's go over the Refeed calculator. Alright. Now, this Refeed calculator is going to be included in nutrition orientations for a months, specifically for the challenges that are individual based, right? These are not going to be for team-based challenges. It's going to be for individual based challenges with our schedule. If you're following along with ours, it's going to be September, January, and May. Those are going to be the months that you're going to be hosting internal challenges and including a refeed calculator. Alright? Now, this tool is important for a couple different ways, primarily to differentiate your challenge that all new members go through versus these internal challenges, right? There's going to be scenarios when you launch this that you have an existing member that has just went through, say, a six week challenge. They just signed up with you, they went through their first six weeks, lost a bunch of weight, stayed on with you because they love the experience, they love the results.
Now they're going to be rolling right into another internal challenge, and if we just give them the same nutrition plan, it's going to feel repetitive and feel like they didn't get enough value. So we want to be able to differentiate that, and this calculator is a way for you to use the same meal plans, but frame them in a different way, okay? So not only should you be including supplement sales in this to differentiate that, but you should be following this REFE calculator. Alright? This calculator is going to be personalized based on the input of height, weight, and gender to give them a specific body type and then give them recommendations of either an eating window for carbs or specific carb heavy days. So this calculator is going to add another layer on top of this for members that have already gone through the basic meal plan and now want to introduce some kind of carb cycling to lose that additional weight because you usually see a plateau with members that follow that meal plan.
So a good next step is to cycle some carbs. So we put together a calculator for you to be able to take that same meal plan that they might have gotten already, but say you're going to be having special instructions around carbs, okay? It's going to be great for results and it's going to be easy enough for the member to follow along. Alright? Lemme show you what I mean. Below this video, there's going to be a link to this calculator. Alright? This calculator is already going to have all of the fancy formulas to calculate all the different scenarios to be able to recommend certain carb differences, whether it's eating window or carb, happy days. Alright? So for example, say you're meeting in an orientation with a female, say they're 135 pounds, they're five foot four inches in the green, you're going to calculate, you're going to just put in their weight, height, and feet and height and hs, right? And their gender, everything else that's not green is going to calculate automatically. Alright? So it's
Going to out over what their BMI is, what their body type is. We have body type one, two, and three down here. So this specific scenario is body type three. And what that means is that this female is going to cycle one carb heavy day, and in that day can have five portions. So outside of this, they're not allowed any carbs. They can eat, they can follow the protein, they can follow the veggies, they could follow the fats if it's included. But for carbs, they're only allowed one carb heavy day every week. And during that day they can have up to five carbs, five portions of carbs. Now that's the limit. They don't need to be stressed to eat all five if that's too much for them on that one day, but that's going to be that limit. So if they eat three, four, or five, totally fine.
So they're going to be losing a bunch of weight and then they're going to be able to refeed themselves on that day, gain all their energy back and then crush it for another week. Alright? So that's the first scenario. Then say for example, we have a male and say they're 245 pounds and they're five foot nine inches, alright? That's going to be body type one. And instead of having carb specific days, they're going to have an eating window. So for this person, it's going to be best for them to have 2 45 minute eating windows to eat whatever they want per week. It gives 'em the flexibility to choose whatever 2 45 minute slots they want and then they can just have it, just eat as much as they want to replenish themselves and then go right back to eating on that carb free meal plan. And then one more example, say they're male, say they're 2 45, but maybe they're six foot two inches, that's going to be body type two, which is going to be a combination of two.
Okay? It's going to be a combination of an eating window and a combination of carb heavy days. So for this body type, they can pick 1 45 minute eating window to eat whatever they want per week, and also one carb heavy day and they can have up to nine carbs. So same thing here, that's the upper limit. They most likely will not be able to eat all nine servings of carbs on that one day, but if they choose to, they can go up to nine. Okay? So hopefully this calculator makes it a lot easier for you to add another layer to give value to your members to be able to look at that existing meal plan, to not have to give them a new meal plan or any kind of complicated system, but just layer this carb cycling on top of the existing meal plan to make them feel like they're getting something new, something exciting, something to break that plateau and something to balance out the gamification of the point system. Get them in for an orientation, get them buying supplements, give them this refe calculator. And I guarantee not only will they lose a bunch of weight and you need to have a bunch of great results before and after pictures, testimonials, after this challenge, but you will be able to give 'em the points that they're not going to be discouraged if they don't lose the weight because they're still gaining points coming to class, participating in the challenges. So it's a really healthy balance of not only weight loss, but action and gamification.
Supplement Sales
All right guys. Let's talk about supplements when it comes to the 60 day LTV system. Now supplements are only going to be included for individual based a months, and these specific scenarios will come up three times a year. Okay? Strategically, they're going to come up in September for the back to school season. They're going to come up in January for New Year's resolutions, and they're going to come up in May for summers coming type themes. These are three imperative seasons for the fitness industry. These are all following months of massive dropoff, and they're major reactivation points to keep a strong community, right? September, you're following summer. So vacation kids in the summer, they don't have school schedules go out the window. So September is a good reset month. Same thing for January. You're just coming from the holidays. People gorging themselves with food, new Year's resolution.
It's a perfect time to reactivate. Same thing for May. They've come through the dead of the winter. They haven't done much. They've had seasonal depression. They know summer's right around the corner and they need to shed a few pounds before they go on vacation. So these are the three biggest opportunities throughout the year, and there's a reason for this. So if you're already stacking value, following this system for the previous 60 days, leading up to these three months and meeting up with everybody, one-on-one for nutrition orientations. If you're planning on setting time and attention aside to do orientations, one-on-one with each person like we suggest, and you're setting them up with a meal plan. So you're revisiting goals, you're reassessing them, you're giving them a meal plan and you're carb cycling with them. It is the absolute perfect time to introduce or revisit supplements into your community.
If you're already involved with this. It's the perfect time to just put the pedal step on the gas and get this more in your community. But then also, if you've been putting this off, if it just never felt right for you to go all in on supplements, this is the prime time to do that. And I'll explain a little bit further why. So it's been proven over and over again that your clients, if they are on supplements, will absolutely be more invested because they are paying more money for this fitness journey. They're more likely to follow the meal plan because they're more invested. They're more likely to attend classes because everything's dialed in, right? They're absolutely going to see better results with the supplements because of the supplements, but then also because they're more invested, they're just doing everything better. They're going to stay longer because they see better results, and they're going to absolutely refer more friends and family.
So in most situations, adding supplement sales can absolutely add complexity to your business. If you've been putting off selling supplements until this moment, I hear you, you're focused on selling memberships, doing services, doing what you know best, and I totally hear you there, but saying it's going to make things more complicated or it's not the right time are going to be fallacies. Okay? Those aren't going to be true if you sell supplements. It's actually going to make things smoother when it comes to these type of scenarios, and here's why. One, it'll enable you to be able to pay your team to do orientations through supplement commissions, assuming that you personally probably don't have the time to sit with all of your members, one-on-one for a half hour each the full week before leading up to a challenge. So you're going to need somebody else to help you with that person isn't going to be incentivized to do it.
Well, they're not going to want to do it. So in order for you to justify adding this in temporarily, you give them an opportunity to make bonuses. So you say, Hey, do these orientations. Here's the process to sell supplements. And if you sell supplements by following this process that has been proven to work, you'll get X amount of commission when you sell. So the money's baked in, okay? It's not any more money out of your pocket. You're actually making money, but you're also being able to pay somebody so you could delegate this. Secondly, you can include challenge points for your members for purchases. Make it part of the challenge, just like getting points for class attendance or doing the challenges you get points for purchasing supplements as well just embedded in the system. And then thirdly, your members will get more and better results through this challenge if they're on supplements.
No doubt about it. Alright? And then of course, you'll make additional profit during a free challenge, right? Because you're depositing goodwill for the 90 other days of these challenges. So you can take one month to cash out a little bit of that goodwill, right? If there's ever going to be an opportunity for you to make a little bit extra money on a free internal play, these three times a year are going to be the times to do it. So here's what we have for you to make this easy. Below this video, there's going to be a link to both a male and female nutrition deck. These are going to be built purposely generic. There's not going to be much detail about what the challenge is, the name of the challenge, anything like that that's going to be for you to add in. We wanted to keep it as simple as possible.
So we have it mostly just around how to frame the supplements, how to assume they're included, and walk through the process to sell it. So if you delegate it to somebody, they can literally read the slides verbatim and close the majority of the clients, okay? All the options are going to be laid out for you guys in those decks. Those are going to be the most updated decks we have. They're constantly going to be updated and improved depending on when you're watching this video. So take those links and create your own copy and add your own flavor and your own brand into it, and add in the specifics of whatever challenge you're going to run it for. And then also, if this is all completely new to you, if you don't even know how to even go about selling supplements, you don't know where to go to purchase supplements, you don't know what brand to use, you don't know anything like that, we have a scheduling link below this video. We have a coach specifically for supplement sales, and their scheduling link is right there. So you click on that, you schedule a time that's convenient for you. It'll be a one-on-one meeting with our coach that'll be able to set you up with the right account, the
Right process, so you can go into this challenge having everything dialed in, all the processes ready to go, and you can hit the ground running during these nutrition orientations, sell supplements, and get the best results you can for this internal challenge.
Free Cash Fridays / Referral Clip Boarrd
All right guys, it's getting into free cash Fridays. So what this is, is it's going to be done every single Friday without fail. It's going to be used a couple different ways, alright? During eight months, B months on challenge off challenge months, every Friday we're going to get this done. Alright? This is going to be a simple go live video done every Friday, preferably at the same time, maybe around noon, where you're going to go live in your Facebook group and you're going to announce everybody that referred somebody. Now, this might be a struggle in the beginning because maybe it's brand new, maybe your members don't know about it, but if you really promote this and you hype this up in class, in the text, in your Facebook group, especially for one week before it's scheduled out in the system, then you should get referrals for that first or maybe second or third week, alright?
Once that happens, and you can go live on the Facebook group and you say, Hey, 25 bucks to this person, Hey, 50 bucks to this person. It doesn't have to be much, but enough for you to talk about it. And what you're going to do is you're going to go live, you're going to tag that member in that post. So we get some recognition from the member and then we say that that member wants some money. They could do it a couple ways. You can either give them cash so it feels good, but it's a little bit inconvenient for you as a gym owner to have cash laying around the front desk. So we can also do, if you want to be a little bit more secure and a little bit more convenient, but it doesn't feel as good, is to send them an Amazon gift card.
Alright? You can email them an Amazon gift card and then you can actually see when they redeem it, and then sometimes they might not even redeem it. So you actually could luck out in couple of times. Being able to celebrate you gave them money and not actually ever happening to spend it because they never used it. So the way that the templates work is that first post zero is going to be that first post, and it's going to go in depth on what we're doing, why we're doing it, and how much we're going to give and what they need to do. The whole point of all of this is to basically tell the members that they can win free cash and how to do it. You should be relying on that physical clipboard in the lobby or the front desk to simply have members, if they have somebody top of mind, write their name down and write their phone number down, and then you or your team is responsible for looking at that list and contacting those leads and treating them like a lead from anywhere else.
Calling them, texting them, getting them in for a consultation and getting 'em sold should be a much easier schedule rate, show rate, and close rate from referrals because you already have a cheerleader there that's hagging them on, but still don't drop the ball and don't not work them as hard as anybody else. Then once you start getting some momentum, you go live, you can use some fake money, you can use some real money, you can use a money gun to grab some attention, and then every Friday you're going to go live and you're going to celebrate the members that referred. If there's one, if there's two worst case scenario that week you didn't have any referrals, you should still go live on a Friday and announce all the other a hundred different things that you have going on in the gym. Have your team get in the habit of going live every Friday, and even if they don't have anybody to celebrate, you're still reminding them in a live video that they can win X amount of money if they refer. But then also you have this thing today, you have this thing tomorrow, next week you have these things, so you're still going live announcing every single Friday.
Social Media Contest (Sweaty Selfie Sweepstakes)
Alright guys, let's go over the social media contests below. This video should have a link to this document. Alright, now this is just one example that I'm be showing you over the course of our releases as we build out this whole system. This is just going to be one of many versions of social media contests. Alright? Now, the whole point of all of these is to get your members to motivate your members to post on your behalf with doing something, and then tagging the gym to share the love of their hard work and to ultimately generate referrals and marketing for your gym. Alright, so here's an example. Sweaty Selfie Sweepstakes. This is going to be to enter for a chance to win some cash or prizes by taking a sweaty selfie. It could be in the gym, it could be outside of the gym, it could be an at-home workout, outside, during a hike, whatever.
And here is the post example. So brand new selfie sweepstakes starts today. Tag us in for, it doesn't have to be much cash, but enough to get them interested. And then pulling names. We have it defaulted to pulling a random name on Wednesday and then pulling your favorite on Saturday. But you should have multiple ways to win and not just the one that posts the most, but you should have some randomness in there too. So everybody feels like they have a chance to win. And then you need to remember to remind the client to tag them or check in to the gym so that your business is associated with that. So you get that promotion, alright? And then every day you're just going to share them. You're going to reshare them, you're going to call out that you love certain posts. And then on Wednesday, on Thursday, you're going to celebrate, here's our lucky winner.
You can go live in your Facebook group about it and then continue to share, continue to motivate and continue to do the in-class announcements to remind them that they can just get cash, find a couple posts, save them, post about them, share them. Your coach will be taking pictures as well after each class just to get members to force, members to get involved. That's in one of the in-class announcements. And then post six is to have that member, make sure you tag them in the post so that everything's linked together, and then congratulate them on winning X amount of money. And then include all of the honorable mentions. Okay? So this is just one of the many formats that we'll be releasing, but everything has the same framework of a social media post. Motivating them to do something by randomly raffling them to win either cash or prizes to drive referrals, to drive marketing to your gym.